Metra Group launches Philips Mobile Phones in the Middle-East

Metra group launched the latest models of Philips mobile phones in the UAE and the Middle East.

Philips has a long history of manufacturing mobile phones since 1991 and in that year when it had launched its first GSM device. Later in 2001, it launched the first long-standby mobile phone Philips 9@9 and in 2009 it launched its first smart phone Philips D908. Today, Philips mobiles offer a wide variety of mobile phones, including classic feature phones and smart phones, which are trusted for their long-standby battery performance, user-friendliness, and reliability.

Philips mobiles’ smartphones contain patented Xenium technology and Soft Blue technology that actively reduces 86% of blue light and thereby makes the devices far less damaging and reduces the stress on eyes. Philips offers a vast range of phones and accommodates all needs.

METRA has been a leading ICT distributor in the region employs over 800 highly qualified employees in the Middle East, is fully operational in 11 countries with local sales and logistic centers. The distributor represents over 20 vendors and serves over 5,000 resellers.

“We’re extremely excited to be handling Philips Mobile Phones’ business in the Middle East,” said Tamer Elshourbagy, Executive Vice President at Metra Group. “The ME market is highly competitive and one of the most tech-savvy on the globe. We have no doubt that Philips range of phones will attract a lot of interest here,” he added.