Turnkey Solutions Should Combine with Prominent Technology and Streamlined Installations in Display Distribution

Trigon LLC, an Al Ghurair Group Company, is a front runner in the distribution of professional displays and AV integration in the UAE. Trigon is associated with leading brands and serves commercial customers across the middle east. Mr. Kamran Khayal, General Manager, Trigon speaks to The Integrator on various dimensions of distribution, technology, and display market.

Speak a little about the major brands and products you handle in the professional B2B display sector

Since 1997, Trigon is associated with distribution and solutions revolving around
professional displays, large-format displays, hospitality TVs, LED displays, outdoor LED signage solutions, etc. By Strategic distribution partnerships with display leadership brands, such as Samsung, LG, Barco, BenQ, etc., we have successfully pioneered signage solutions for both outdoor and indoor locations. Currently, we have installations at top locations across the region to our credit.

Which are the industry verticals that choose commercial display products and solutions from Trigon?

For years, Trigon has helped in creating a great display showcase environment at retail
venues, outdoor displays, restaurants, corporate boardrooms and lobbies, educational
facilities, and more. We offer cutting-edge, turnkey solutions combined with the best
technology. Trigon has a high level of penetration in verticals such as hospitality, healthcare, finance and banking, education, and Govt and Ministries.

Among the available display technologies (i.e., LCD, TFT, LED), which of them have higher market demand and why?

Our technology solves everyday challenges that businesses and organizations face, offering
flexibility, scalability, ease-of-use, and a clean, streamlined installation. Our display solutions offer a variety of features and benefits including:

• Interactive displays
• Outdoor and Indoor LED digital signage
• Professional displays for retail solutions.
• Hospitality, TV solutions, and more

The TFT technology has expanded alongside the growth in the television and smartphones segment and acquired the most significant market share in the global display market. However, during the last few years, OLED technology has become quite popular and is expected to prevail in the display market as the demand for various sizes, technology, and forms of display for vivid applications keeps on evolving. Also, LED is a highly used product these days. It is one of the most economic and effective entertainment media for different types of verticals including retail, out-of-home (OOH) advertising, education as well as finance, and banking. Owing to this, the demand for LEDs has increased exponentially during the last few years.

Tell us about the unique factors that attract customers to Trigon?

Trigon firmly believes that a strong workforce with clear direction. We will thrive in the competition and will always surge ahead, be it the workforce of Trigon or its partners. Trigon has always emphasized to its partners to do things differently and has always specialized in providing timely product training to its resellers in partnership with Trigon’s vendors.

The product portfolio of Trigon is the best example of our well-planned business approach since we do carry a well-balanced mix of volume and value brands. We make a strong assessment of the partner’s business capability.

How strong are they, financially? What kind of business suits them? What are the markets they are addressing? etc.

Based on these facts we work out various business models for different resellers. For resellers, whose business is more oriented towards value add or system integration, we offer product or solution training. Some resellers are more active in the showroom/retail business. We provide them with the POP material, do in-store promotions, and also provide them with promoters if business demands. Also, we work out, quarterly or annually, rebate-based programs that help our resellers to generate better profit.