The way we think about real estate is evolving, and at the heart of this change is a renewed focus on wellness. As we become more aware of the profound impact our living environments have on our health and well-being, it’s clear that real estate must go beyond aesthetics and luxury—it must support a lifestyle of vitality and longevity. To me, true luxury is no longer defined solely by opulence but by spaces that promote health, balance, and connection.

The demand for wellness-oriented spaces is growing rapidly, and real estate developers must rise to meet it. Today’s buyers are looking for more than just high-end finishes and exclusive locations—they want environments that enhance their well-being. Integrating wellness features such as fitness centers, yoga studios, meditation areas, and holistic health services is no longer an option; it’s a necessity. These spaces don’t just add value to a property; they create communities that create physical health, mental clarity, and social engagement.

Wellness-centric design is about more than just adding amenities—it’s about creating environments that encourage movement, relaxation, and human connection. By prioritizing well-being in real estate, developers can offer residents a lifestyle that aligns with modern values and aspirations. These spaces cultivate a sense of belonging, allowing people to come together in ways that enrich their lives beyond the walls of their homes.

Beyond individual benefits, wellness-focused communities have a lasting impact on society. As more people seek out homes that support their health, the real estate industry has an opportunity to lead this cultural shift. Developments that incorporate sustainable materials, biophilic design, and eco-friendly building practices not only benefit residents but also contribute to a healthier planet.

In the ultra-luxury segment, this focus on wellness is especially meaningful. The most sought-after properties are no longer just about extravagance—they are about creating a sanctuary where people can rejuvenate both physically and mentally. True luxury lies in thoughtful, health-driven design that enhances everyday life in meaningful ways.

Designing for wellness also means partnering with visionary architects and designers who understand the importance of both form and function. In regions with challenging climates, for example, innovative solutions can help reduce environmental impact while enhancing comfort and efficiency. Securing sustainability certifications like LEED further reinforces a commitment to responsible development and aligns with the global movement toward eco-conscious living.

For me, integrating wellness into real estate is more than just a trend—it’s a deeply personal mission and a strategic imperative. The places we live should do more than just shelter us; they should actively contribute to our health and happiness. By embedding wellness into the very foundation of luxury real estate, we’re not just shaping beautiful spaces—we’re shaping better lives.

In this exclusive interview, Ashvin Subramanyam, CEO of International Business at Orkla India, shares insights on the brand’s participation at Gulfood 2025 and its mission to blend tradition with innovation in the Middle East. With the launch of Eastern’s 5-Minute Breakfast range and a refreshed Arabic spice portfolio, Orkla IMEA is redefining convenience without compromising on authenticity.

What can we expect from Orkla IMEA’s presence at Gulfood 2025, and how significant is this event for your brand’s growth in the region?

At Gulfood 2025, Orkla IMEA, subsidiary of Orkla India, is set to make a strong impact by unveiling the Eastern 5-Minute Breakfast range, designed to bring the authentic flavors of Kerala to the fast-growing ready-to-cook market in the Middle East. In addition, visitors can expect a refreshed Arabic spice portfolio, reflecting Orkla India’s continued commitment to catering to the diverse culinary preferences of the region.

Gulfood is a key platform for us as it enables us to showcase our latest innovations to a global audience, including retailers, distributors, and food industry leaders. The Middle East is a strategic market for our expansion. By blending tradition with convenience, our goal through this event is to become a household name across diverse communities in the region, reinforcing our commitment to quality, authenticity, and innovation in packaged foods.

How does Gulfood help Orkla IMEA connect with new markets, consumers, and industry partners, particularly in the Middle East?

Gulfood serves as a vital gateway for Orkla India to connect with new markets, consumers, and industry partners through its subsidiary Orkla IMEA in the Middle East. As one of the world’s largest food and beverage trade exhibitions, it provides an unparalleled opportunity to engage directly with key stakeholders, including retailers, distributors, and hospitality businesses, facilitating strategic partnerships and market expansion.

For Orkla India, this event is instrumental in understanding regional consumer trends, preferences, and evolving dietary habits, particularly in the fast-growing packaged food sector. The launch of the Eastern 5-Minute Breakfast range and refreshed Arabic spice portfolio at Gulfood allows us to showcase our innovation in convenience-driven yet authentic culinary solutions.

By participating in Gulfood, we strengthen our brand presence, foster collaborations with regional partners, and position ourselves as a trusted name in ethnic and mainstream food categories. It’s a key milestone in our vision to become a household name in the Middle East.

Eastern is set to unveil its preservative-free quick South Indian 5-Minute Breakfast range. What was the inspiration behind this concept?

The Eastern 5-Minute Breakfast range was inspired by the growing need for convenient, time-saving meal solutions that do not compromise on authentic taste and quality. South Indian breakfasts, particularly Kerala’s traditional dishes, are deeply rooted in culture, requiring significant time and effort to prepare. However, with modern lifestyles becoming increasingly fast-paced, many consumers struggle to recreate these meals from scratch.

Recognizing this shift, Eastern set out to bridge the gap between tradition and convenience by crafting a range that retains the authentic flavours and textures of Kerala’s most-loved breakfasts while eliminating the long preparation time. The preservative-free formula ensures that consumers enjoy fresh, wholesome meals made from high-quality ingredients in just three easy steps, ready in five minutes.

With this innovation, Eastern empowers busy professionals, young families, and expatriates to stay connected to their culinary heritage without compromising on their schedules, making traditional breakfast accessible anytime, anywhere in just 5 minutes.

Can you give us an insight into the development process behind this 5-Minute Breakfast range, especially in maintaining authentic South Indian flavors without preservatives?

The development process for our 5-Minute Breakfast range began with a deep understanding of our consumers’ evolving lifestyles and their desire for authentic Kerala-style breakfasts that eliminate a lengthy preparation process. We identified a unique need-gap: while traditional dishes like Puttu, Appam, and Idiyappam are much-loved, the time and effort they require can be challenging in today’s fast-paced world.

Our journey involved benchmarking these dishes to the traditional methods used by homemakers, capturing the essence of how an amma would prepare them at home. This set the standard for the flavor profiles we aimed to achieve. The challenge was to replicate the authentic taste and texture while ensuring our products were preservative-free.

Our R&D team worked tirelessly, conducting extensive trials to balance authenticity and convenience. Through our innovation center we crafted recipes that retain the goodness of traditional Kerala breakfasts while being ready in just five minutes. With this range, Eastern redefines breakfast convenience, allowing families to savor the true flavors of Kerala in a fraction of time.

With over one million Keralites in the UAE, how does Eastern plan to cater to both the traditional tastes of this community and the broader multicultural audience?

With almost two million Keralites in the UAE, Eastern understands the deep emotional and cultural connection this community has with its traditional cuisine. The Eastern 5-Minute Breakfast range is designed to preserve the authentic flavours of Kerala while offering a convenient solution for modern lifestyles. By using high-quality ingredients and a preservative-free formula, the range ensures that the taste and texture remain true to tradition, making it an ideal choice for Malayalees longing for home-cooked meals.

While there are other instant and ready-to-eat options in the market, Eastern’s range stands out by offering dishes like Puttu and Palappam, which traditionally require culinary expertise and time-consuming preparation. These dishes are not widely available in the quick- convenience food category.

At the same time, Eastern is expanding its reach to a broader multicultural audience by showcasing South Indian cuisine as a flavourful, nutritious, and easy-to-prepare option for all. The simplicity of the 3 Easy Steps preparation makes these dishes accessible to non-South Indian consumers who are eager to explore new flavours. Through strategic retail partnerships, digital outreach and and aggressive in-store sampling, Eastern aims to introduce and establish South Indian breakfast as a preferred choice for consumers in this region.

What’s one thing about Orkla IMEA that people might not know but should?

While Orkla IMEA was incorporated recently, we have been in the region for over 25 years now, through our brand Eastern.

As we approach 2025, the hospitality industry is poised for transformational growth, driven by evolving traveller preferences and advancements in technology. The future of hospitality promises enhanced convenience, personalisation and sustainability, with a significant focus on creating memorable experiences for guests. Let’s dive into five key trends that will shape the hospitality tech landscape in 2025 and beyond.

1. The Continued Rise of Frictionless Technology

The increased demand for frictionless experiences is set to dominate the industry, with more and more travellers preferring hotels that offer touch-free check-in, check-out, and room access via mobile apps. This trend reflects a broader shift towards easy interactions powered by seamless digital integration. Mobile apps have been an essential tool for a few years now, enabling guests to manage their stays, order room service, and access hotel information effortlessly. With the introduction of Gen AI, those apps have become more powerful than ever and are now able to provide highly personalised recommendations and speak in different languages.

Hotels embracing this trend will gain a competitive edge, as tech-savvy travellers prioritise convenience and efficiency during their stay. According to a recent survey by Deloitte, around 72% of travellers are more likely to choose a hotel that offers mobile check-in and check-out services over those that don’t.

• Hyper Personalised Guest Experiences

In 2025, personalisation will continue to be at the core of hospitality services but will finally be taken to the next level thanks to Gen AI. Guests expect hotels to anticipate their needs and offer tailored experiences, from customised room settings to personalised dining recommendations. Apps powered by AI are now able to predict guest needs based on a wealth of data, ingested from the hotel systems or fed externally.

Leveraging guest data and insights, hotels can create unique offerings that cater to individual preferences. This level of personalisation not only enhances guest satisfaction but also fosters loyalty and repeat bookings. According to Oracle’s findings, biometrics and AI are set to play pivotal roles, with 62% of guests valuing automated recognition for personalised interactions. Biometrics will experience a breakthrough into mainstream hospitality in 2025. Facial recognition technology has matured significantly and is ready to be weaved into the guest experience. It will enable better security and guest recognition while protecting their privacy at the same time.

• AI-Enabled Customer Service

Artificial intelligence is revolutionising every aspect of the hospitality industry, but will be by itself a new way of providing customer service. Chatbots and virtual assistants are becoming standard tools for handling common queries, offering instant support, and streamlining operations at any time and in any language.

AI-driven solutions not only enhance efficiency but also provide guests with 24/7 assistance, ensuring a smoother and more satisfying experience. By integrating AI technologies, hotels can free up staff to focus on delivering exceptional in-person service.

• Sustainability and Eco-Friendly Practices

Sustainability is no longer optional, it’s a necessity often enforced by regulation. Travellers are increasingly favouring hotels that adopt eco-friendly practices, such as using locally sourced food, implementing energy-efficient operations, and reducing waste.

By prioritising sustainability, hotels not only meet guest expectations but also contribute positively to the environment. This commitment to green initiatives enhances brand reputation and attracts environmentally conscious travellers. A recent survey by Booking.com found that 83% of global respondents believe more sustainable travel is vital, with 49% believing there aren’t enough sustainable travel options and 53% saying they get annoyed when a hotel prevents them from being sustainable.

Smart use of technology is key in the sustainability journey of hotels. Technology can accurately measure the reduction in carbon footprint, it will help reduce energy and adopt renewable energy sources, and will enable the effective management of food waste. Many hospitality apps allow guests to apply green energy settings to a room, some will even exchange your energy savings to loyalty points.

• The return of ‘real’

With Gen Z – the first generation grown up with everything digital – becoming the next large group to travel, the craving for ‘real’ experiences is bigger than it ever was. Hotels focusing on truly unique and hyper local experiences; a great meal, cultural outing, or wellness treatment will win the hearts of this generation.

Fortunately hotel apps, AI, automation of processes, sustainability tech and the removal of cumbersome processes like checking-in and studying paper manuals will free up hotel staff to allow them to do what they do best: providing unforgettable, personalised and sustainable experiences.

With the new tax  into effect in time for the new year, Mr. Nilesh Ashar, an international tax specialist with more than 25 years of experience, serving as Senior Managing Director & Head of Tax Middle East at FTI Consulting, provided a comprehensive overview of the new law and its implications for businesses in Bahrain.

Mr. Ashar stated that the Kingdom’s decision is a significant milestone in the Middle East, with Bahrain emerging as a front runner to implement the DMTT on large multinational enterprises (MNEs) having presence in the Kingdom.

“The new law underscores Bahrain’s international commitment as part of the inclusive framework of the Organization for Economic Cooperation and Development (OECD), to address base erosion and profit shifting by MNEs,” stated Mr. Ashar.

“Effect from January 1^st, 2025, onwards, the law is largely based on the OECD Model Rules on global minimum tax (GMT) in terms of calculation of the tax, exclusions, and reliefs. Additionally, the new law contains specific provisions on procedures, enforcement, and anti-avoidance measures applicable in the Kingdom.”

While explaining who will be affected by this tax, and what the law actually entails, he added that the new law applies a 15% tax on the income of Bahrain entities (including permanent establishment, joint venture, and JV subsidiaries) that are part of an MNE group with annual consolidated revenue exceeding €750 million, for at least two out of four preceding fiscal years. However, the tax does not apply to foreign subsidiaries of a Bahraini-headquartered group or other foreign group companies that are part of the same MNE group. The DMTT is also not applicable to certain excluded entities as specified in the law, including government bodies, international organizations, non-profit organizations, sovereign wealth funds, pension funds, and certain investment funds.

Mr. Ashar explained that the law lists specific transitional and permanent reliefs from the levy of DMTT, including transitional country-by-country safe harbor relief, exclusion for the initial phase of international activity, de-minimis exclusion, and simplified computation safe harbor relief.

Describing key considerations for businesses, Mr. Ashar said that, detailed rules (Executive Regulations) are expected to be published in the coming months, it is now imperative for businesses to assess the impact of the DMTT on their Bahrain presence, evaluate the availability of any reliefs, and prepare for the compliances to be undertaken based on the law read in conjunction with the OECD Model Rules.

Mr. Ashar described, “In terms of taxable income, this is defined in the law as the financial accounting net income or loss for the fiscal year, before making any consolidation adjustments eliminating intra-group transactions, in accordance with the local accounting standards. Detailed rules on calculation of taxable income will be prescribed in line with the OECD Model Rules. Several compliance obligations are specified in the law including obtaining a registration, filing of annual tax returns, and paying taxes in advance over the relevant fiscal year. These compliances are expected to be in addition to the notifications and filings as required by the MNE Group under the OECD Model Rules.”

In addition, the law also provides specific provisions on enforcement via conduct of tax audits, assessments and procedures in relation to litigation and appeals. Mr. Ashar noted that a Tax Objection Committee will be formed for this purpose. Also, penal consequences are laid out in case of defaults, like failure to obtain registration, file tax returns, or submitting incorrect data. Such defaults may trigger stringent administrative fines, without prejudice to criminal liability.

Mr. Ashar further explained that a general anti-avoidance rule empowers the National Bureau of Revenue to disregard any transaction if it is not genuine or its primary purpose is to obtain a tax advantage against the objective of the law. Furthermore, the law specifies certain acts to qualify as ‘tax evasion,’ resulting in onerous consequences including criminal liability for legal persons, if held responsible for such evasion. Dispute resolution through a settlement process is acknowledged.

Mr. Ashar concluded that the Executive Regulations to the law are yet to be issued and are expected to prescribe detailed rules, controls and manner of calculation and application of DMTT in a manner consistent with the Model Rules. He also noted that since the law is published in the Arabic language, his views are based on an unofficial translation of the law.

It is that time of the year again when your mailbox gets filled with outlooks for 2025 from all sides. And it’s no surprise that, again, the year’s outlook comes with a high degree of uncertainty. I’ll refrain from actually giving targets this time, as you can read them from any Wall Street’s bank outlook. And mostly, because it’s hard to get them right. In the past eight years, actual market returns were outside the range of all forecasts compiled seven times, of which the market outperformed five times (source: Bloomberg).

Still, a good case can be made for uncertainty this year. If Trump actually holds up to some of his statements, we could see deregulation on multiple aspects, lower corporate taxes, and of course, tariffs. This will obviously not only impact the US, but could affect economies globally through tit-for-tat tariffs or, for longer term effects, geopolitical actions. Our expectation is that deregulation will happen, and this will feed into a more accommodative and friendly environment for small-to-midsize companies.

This does, however, not mean an end to the Magnificent Seven’s dominance for the coming year. The driver of the outperformance has been a superior earnings growth compared to the rest, which was 33% for Mag7 in 2024 compared to 3% for the rest resulting in an outperformance of around 24% (depending on when you read this). Consensus earnings growth for next year for Mag7 and the rest are respectively 18% versus 12%, resulting in an expected outperformance of 8% for the megacaps from our equity team.

Lower corporate tax could be a potential bull case for the US market, but given the wider pro-growth strategy from the new Trump administration, we don’t see much room for this. Then tariffs are the most significant risk on the otherwise good growth outlook, but we are not expecting an outright tariff war. The tactic will probably be precisely targeted tariffs, where we see an increase in China tariffs and possibly auto tariffs on the EU and Mexico, so retaliatory tariffs will also be the answer. This would add a one-time premium on price levels, as we’ve seen in the first Trump administration, but doesn’t feed through to sustained inflation.

In general, both in the US and EU, continued easing is expected, with falling policy rates supporting economic growth in both areas. This, together with policymakers poised on enhancing growth, and with companies having, like we say in Dutch, cash that is splashing against the baseboards (flush with cash), builds towards a bull case for 2025. Amongst other trends, this will also flow towards three trends I am most familiar with: Digital Assets, Artificial Intelligence, and M&A.

Digital assets – A serious asset in 2025

2024 has been a good year for digital assets. Especially for Bitcoin, where the new BTC spot ETF cleared the way for institutional investors and others that were bound from trading on less conventional exchanges. This inflow of capital made the BTC ETFs surpass the Gold ETFs in AUM within a year, which has been around for over a decade.

Another important factor for digital asset performance is Trump’s election. Since its arrival,  the risky asset class has been met with suspicion and disbelief, mainly because of regulatory unclarity and negative publicity. With Trump pledging support to the industry and even mentioning a strategic Bitcoin reserve for the US, markets have been rallying.

A strategic reserve would drastically improve the legitimacy of the asset class as a whole. Though this is still far-fetched, our view is that the new US government will definitely be accommodative in this area. They seem to have gathered a team of experts around him that looks suited to walk the thin line of implementing new regulations while not restricting market participants and early adopting businesses.

After a very dominant Bitcoin in 2024, our digital assets team expects this dominance to decline, while still growing in value, leaving room for alternative tokens to outperform. The first signs of this shift are visible in the pick-up in Ethereum spot prices. This shift correlates with previous cycles of the market, where Bitcoin initially leads, followed by other assets higher on the risk curve. We identified two trends to gain more traction in 2025.

The first trend is tokenization as part of the Real-World Assets sector. This is one of the areas we are also exploring for our funds, like institutions such as BlackRock and JP Morgan already explored for traditional assets such as stocks, bonds, or real estate. By tokenizing these assets on a blockchain, they become more liquid and can be fractalized. The assets become tradable 24/7, and the transaction settlement is fast, cheap, and transparent, allowing for more financial opportunities.

The other one is Artificial Intelligence. Many of the current platforms, such as ChatGPT or Google Gemini are centralized, coming with risks such as privacy issues, potential biases, and single points of failure. Decentralized solutions could be a solution for those who are unwilling to be exposed to those kinds of risks.

If the US takes the lead in accommodative regulation, other nations will follow. Because of this, 2025 could be the year general adoption is accelerated, leaving the digital asset market positioned to do very well.

Artificial Intelligence – Show me the customers

It almost feels like a must mentioning AI as a 2025 trend. Obviously, it has been one of the most traded and talked about trends in past years, but it feels like there is a shift coming. Spending on AI will likely increase, as overall corporate capital investment has been at an annual 2.5%, whereas the average peak capex in the last three trends (energy, housing, and dot-com) was around 8%. So there seems to be enough room there, but valuations in AI are even higher both in public and private markets. Investors will start to look more for ROI and proof-of-concept through a growing customer base.

This will feed into the trend that the focus of investment within the AI sector will change. Where in the past years we’ve seen companies in the infrastructure part of the ecosystem do very well. Our expectation is that emphasis in 2025 will shift more towards the mid- and downstream of AI, focussing on the products and services, and especially to companies where revenues actually get enhanced by the use of AI. That being said, also energy supply for these solutions will become a more important topic.

As a sub-trend, we expect identity to be a hot topic going forward. AI-generated news, images, text, and speech are spreading more and more around the internet. The need for an actual confirmation of real human output (or conversation) will increase. Ironically, this can only be solved by AI.

We have seen adaptation of multiple tools like ChatGPT, but more in a ‘getting-to-know-the-product’ kind of way. More structured solutions built on these LLMs are getting traction now that models are improving at such a fast pace, with an accuracy increase from 10% to 90% from 2021 to 2024 for competition-level math questions (source: Jensen, G., Narayan, A., Greene, A., & Simon, L. (2024). Is an AI Bubble Ahead of Us or Behind Us? Bridgewater.). Beneficiaries will be sectors where the share of tasks that can be handled by AI can reduce labor costs and increase revenue by incorporating this into their business.

All of this does not mean replacing employees, as you have probably read before, but increasing the share of value-added hours. For example, we now utilise AI-ensembles to provide our fundamental team with trading signals. This allows us to react faster to investment opportunities, and also signal more opportunities that are overlooked by humans in the first place.

In general, capital will continue to flow towards AI as a sector, but with a more stricter view on market adoption and value-addition. Ultimately adoption and ability to incorporate these tools efficiently will lead to productivity gains, but in my opinion, this will be a much longer-term trend and won’t crystallize in 2025.

M&A – Consolidation on all fronts

Last but not least, falling interest rates, cash-rich companies, and a less restrictive regulatory environment from a new Trump administration is a fertile ground for a lot more M&A activity, which has already seen a pick-up in 2024. Beneficiaries would be banks that are big in M&A, private equity and credit firms, and private business owners.

In my experience, consolidation, if rightly managed, not only leads to a better market position but can also help companies let their teams focus on their strong suits. To give a personal example, our core strength is creating AI solutions which we apply in fund management. Now, with our partnership with Dutchyard, we can outsource fund management and fundraising, leaving more time to focus on our expertise.

With the upcoming US administration giving a boost to entrepreneur confidence through a less restrictive environment, this is a trend that we expect to continue in 2025.

In conclusion, 2025 shapes up to be generally a decent year for equities globally, but with a bit more unknowns. On the digital assets front, the outlook is good, as Trump might legitimize the asset class as a whole. While AI spending will increase, the focus will shift to actual use cases as users are past the discovery phase.

2025 will belong to those with the muscle to flex less traditional assets and the foresight to leverage innovation, driving value in an evolving financial landscape.

As RAKEZ expanded its global footprint in 2024, it continued to amplify Ras Al Khaimah’s appeal as an international investment destination by attracting players from strategically important markets such as China and India. One of the significant steps forward was the launch of the Zhong A Shandong Industrial Park – designed to host over 60 Chinese companies in the emirate. Meanwhile, the Indian investors retained their position as the top source of new businesses in RAKEZ, which was further solidified by the collaborations with the Indian Chamber of Commerce, the All India Association of Industries and the UAE-India CEPA Council. Furthermore, collaborations with organisations like China’s Foshan Commerce Bureau, the British Chamber of Commerce Dubai, and the American Business Council in Dubai, also bolstered the economic zone’s engagement with global markets. Complementing this was RAKEZ’s international outreach through roadshows in Canada, India, London, China, and the United States as well as welcoming dozens of diverse international delegations to showcase what the zone offers to investors and stakeholders.

Central to RAKEZ’s continued success last year was its steady commitment to nurturing a thriving business community. The economic zone goes beyond just set-up to truly help businesses thrive and expand. Through numerous expert-led workshops and networking events, RAKEZ empowered its clients across various industries. Its flagship initiative, Growth Series, hosted at the Compass Coworking Centre drew hundreds of SME and startup owners to exchange actionable insights on profitability, scaling, and leveraging technologies like artificial intelligence. As a hub for collaboration and innovation, RAKEZ continues to enable businesses to overcome challenges and seize opportunities within the community. As a client-centric economic zone offering tailored support to enterprises of all sizes, RAKEZ enhanced its business service portfolio with private sector alliances with entities such as digital banking solution provider – Al Maryah Community Bank, trade data analytics provider – The Dollar Business, manpower outsourcing solutions provider – HRM Recruitment, payment solution provider Edenred, UAE’s digital-first Islamic community bank – ruya, global logistics leaders – Emirates Post and FedEx.

While fostering business and partnerships took centre stage, RAKEZ maintained its focus on workplace safety and sustainability. Its initiatives like the HS&E Appreciation Awards celebrated businesses excelling in health, safety, and environmental compliance. RAKEZ’s efforts also earned accolades for customer service, waste reduction, and legal assistance. Notably, it was honoured as the ‘Best Economic Zone’ at the Annual India GCC Achievers Awards 2024, solidifying its standing as a preferred hub for innovation and investment.

As a strategic partner of the UAE’s Make it in the Emirates initiative and Operation 300bn, RAKEZ continues to be at the forefront of advancing the nation’s industrial ecosystem. By providing manufacturers with cutting-edge infrastructure, attractive incentives, and industry expertise, RAKEZ is driving innovation, sustainability, and investment within the UAE’s thriving industrial landscape.

Looking ahead to 2025, RAKEZ remains aligned with the evolving needs of its business community and global economic trends. Plans to expand its infrastructure include new coworking spaces and state-of-the-art warehouse units to support diverse industries. Simultaneously, industrial zone expansions with advanced facilities will cater to high-growth sectors like technology, advanced manufacturing, and renewable energy.

Sustainability remains at the core of RAKEZ’s vision. By embedding eco-friendly practices and supporting businesses in adopting green solutions, the economic zone aligns itself with global sustainability goals, including the UAE’s Net Zero 2050 strategy. From energy-efficient industrial facilities to waste reduction programmes, RAKEZ is creating an environmentally responsible ecosystem that benefits businesses and the wider community.

Advancing digital transformation is another key focus for RAKEZ in 2025. By streamlining virtual company set-ups, enhancing its digital infrastructure, and developing coworking spaces for remote working models, RAKEZ is ensuring that businesses can thrive in an increasingly interconnected world.

Building on the success of its 2024 partnerships, RAKEZ aims to deepen its global engagement this year by participating in business events and forming new alliances across the world. These initiatives will connect businesses to emerging markets, attract foreign investments, and further position Ras Al Khaimah as a key regional and global economic player.

RAKEZ’s unique value proposition lies in its ability to combine cost-effectiveness, world-class facilities, and investor-friendly policies. With 30,000 multinational companies across 50 sectors, RAKEZ provides an ideal environment for businesses to grow. Simplified set-up processes, visa support, and access to a rich pool of local and international talent further enhance its appeal. Additionally, competitive tax advantages—including zero personal tax, 100% profit repatriation, and one of the world’s lowest corporate tax rates—solidify its position as a top choice for investors.

Group CEO Ramy Jallad summarised RAKEZ’s vision: “Our journey is not just about numbers or accolades—it’s about creating an ecosystem that fosters growth, innovation, and opportunity for all. In 2025, we are doubling down on our commitment to empowering businesses and entrepreneurs, driving sustainable economic progress, and ensuring Ras Al Khaimah and the UAE remain centres of progress and global investment.”

With a focus on strategic foresight, operational excellence, and sustainable development, RAKEZ is poised to shape Ras Al Khaimah’s economic landscape in 2025. Building on the successes of 2024, it continues to drive innovation and create opportunities, ensuring another year of remarkable achievements for this thriving economic zone.

As co-hosts of Culture Mapping, a podcast exploring the intersections of culture, entrepreneurship, and life in the UAE, we’ve had the privilege of looking at Dubai through a unique lens. Our conversations with inspiring guests—from startup founders to artists—have offered us fresh perspectives on the opportunities and challenges 2024 has brought.

At the same time, our collaboration on the podcast has been a powerful reminder of the strength found in partnerships. Beyond being co-hosts, we’re both entrepreneurs leading our own companies — Konstantin, the co-founder of Storm, a content studio, and Anastasia, the co-founder of Movingo, a relocation platform for businesses and talents moving to the UAE.

2024 was a challenging year for both of us, but it reinforced a key insight: the power of collaboration within teams and across industries and ventures. Supporting each other in our businesses while building the podcast together has opened new opportunities, sparked creative ideas, and brought energy to everything we do. We also saw This spirit of collaboration reflected in our podcast guests. Dubai in 2024 has been a hub of energy and innovation, with startup founders like those we interviewed raising capital, scaling rapidly, and embracing the city’s ever-changing landscape. Their stories reminded us how crucial it is to stay connected to a network of thinkers and doers who inspire and challenge you.

Key Lessons from 2024

1. Stay Open to New Opportunities, But Don’t Lose Sight of Your Core Vision: One of our most memorable guests this year was Phillipo Minelli, a visionary artist who embodies this principle. While he sees the growing potential of the UAE and its flourishing art scene, he stays grounded in the values of his work. Phillipo reminded us that growth and opportunity mean little if they compromise your core mission or beliefs.
2. Prioritize Sustainable Growth Over Short-Term Gains: Felix Erdman, a businessman featured on our podcast, is a shining example of this lesson. His approach to building wealth with a long-term perspective—eschewing fleeting trends and buzz-worthy ventures—was inspiring. His story reinforced what we’ve learned firsthand in our businesses: thoughtful, strategic growth is the foundation for lasting success.
3. Collaboration Drives Innovation: Dubai’s vibrant, multicultural energy fosters collaboration in a way few places can. Whether it’s the three startup founders we interviewed—who shared how working with the right partners helped them scale—or the creative synergies we’ve experienced in our work, it’s clear that great things happen when ideas are shared and connections are made.

Looking Ahead to 2025

As we prepare for the New Year, we’re embracing the lessons of 2024 with a renewed focus on intentional growth. The global economic shifts have made us even more mindful of how we approach risk and investment. Innovation matters, but so does sustainability. To our fellow entrepreneurs, here’s the advice we’ll be taking with us into 2025:

1. Keep an eye on new horizons, but stay true to your vision.
2. Prioritize sustainable growth over chasing quick wins.
3. Value collaboration—it’s a game-changer.

Dubai continues to be a city where ambition meets possibility, and we’re excited to see how it will evolve in the year ahead. For us, the focus is clear: building businesses that last, telling stories that matter, and embracing the power of collaboration to make it all possible.

The sheer volume of growth that the fintech industry in the region is experiencing is astounding. Driven by a solid regulatory framework that enables both small and big players to contribute to the region’s digital transformation, the UAE and KSA in particular are both making a strong mark as powerhouses of innovation in the larger fintech ecosystem. As a homegrown brand that is striving to make a mark in the tech sector, this is a very exciting time for us at Maly.

There are many key areas that have dominated the fintech scene this year and will continue to play a definitive role next year as well. AI and machine learning will continue to shape the future of finance, along with digital banking, payment landscapes, and public and private partnerships.

AI and machine learning have opened new opportunities for the sector, pushing boundaries of how it can augment customer service and collect data to help redefine financial services for consumers. At Maly, our aim is to seamlessly integrate artificial intelligence into our product offerings, enhancing both customer experience and operational efficiency. Born out of the vision to reduce the financial literacy gap in the region and empower people to improve their knowledge about concepts such as credit scores, interest rates and budget management, Maly is committed to helping customers set short- and long-term financial goals and achieving them by committing to better financial management.

There has been a lot of debate this year on how AI will replace humans eventually, but with fintech, AI has only enhanced and streamlined processes by helping reduce fraud and improving accuracy. At Maly, we are a step ahead of our competitors with our revolutionary tech stack, which is built and managed inhouse. By combining cutting-edge AI algorithms with a scalable, cloud-native architecture, Maly has created a platform that is not only robust but also highly adaptable to the diverse needs of the evolving fintech landscape.

As a tech-focused business, we are deeply investing in understanding the customer behavior and preferences of our target audience in order to customize their experience. With Maly, you can grow, spend, send, and track your money in the same app and make use of group payments features to split costs, simplify payments between friends and set up a Grow Plan for effortless saving.

According to the 2024 Financial Literacy Survey by Visa, 37 per cent of respondents spend as much as their income and 65 per cent want to improve their knowledge of savings and investments. With a year-on-year increase in the cost of living in the country, influenced by rents, petrol prices and other factors, it is becoming critical for residents to take measures to put a long-term savings plan in place and maintain a good quality of life.

Some of the biggest spenders in both the UAE and KSA are the millennials, and being a tech savvy generation, these customers put substantial focus on personalisation and customer experience. Keeping this in mind, we launched our AI-powered financial guide, Luna. With this service, customers can receive tailored plans and advice based on their financial requirements.

The fintech sector in the UAE and KSA is poised for continued growth, driven by supportive policies, technological innovation, and an appetite for digital transformation. Stakeholders, policymakers, and consumers alike must continue to support and engage with fintech innovators to ensure a dynamic and inclusive financial landscape in the Middle East. By fostering collaboration and embracing technological advancements, we can ensure that the benefits of this digital revolution are realized across all sectors of society.

The hospitality industry has undergone a transformative journey shaped by integrating technology and innovative processes. Particularly in the UAE, a region known for its forward-thinking approach and desire to lead in luxury and service, the impact of these advancements is evident. In a highly competitive market catering to an international clientele with high expectations, embracing technology is beneficial and essential for sustained growth and success.

One of the most significant shifts in hospitality has been the digitisation of the guest experience. Today, digital tools enable a seamless experience from booking to check-out, often with a high degree of personalisation. Many hotels in the UAE use artificial intelligence (AI)-powered chatbots. For instance, Address Hotels and Resorts in Dubai leverages artificial intelligence (AI) for virtual concierge, which can provide an in-depth tour of the Address Downtown Hotel, spotlighting everything from luxurious rooms to gourmet dining and serene spa sanctuaries. Another example is the Ritz-Carlton, a hotel renowned for its exceptional service, which has embraced AI to elevate the guest experience. They introduced an AI-powered chatbot to streamline guest interactions and deliver personalised recommendations.

Many hotels also offer personalised mobile apps that allow guests to check in remotely, access room controls, and request services without interacting with staff directly. These apps are a single interface for managing everything from lighting and temperature to ordering room service. Such conveniences, luxuries just a few years ago, have become essential as guests seek contactless and streamlined interactions. This level of convenience is particularly valuable in the UAE, where the diversity of visitors necessitates quick and personalised communication.

AI and data analytics have transformed how hotels understand their guests and predict their preferences. For instance, by analysing data from previous stays, hotels can tailor their offerings to individual guests, ensuring that each visit is unique and memorable. This predictive capability enables hotels to surprise and delight their guests while optimising resource allocation. AI also plays a significant role in revenue management, allowing hotels to adjust room rates dynamically based on demand and occupancy levels. For instance, many hotels use AI-driven pricing strategies that analyse market trends and competitor pricing, adjusting room rates to maximise occupancy and revenue. Such proactive approaches help hotels stay competitive in a fluctuating market like Dubai, where tourism demand varies throughout the year.

Furthermore, blockchain technology, the foundation of cryptocurrencies like Bitcoin, offers transformative potential for hotel loyalty programs, enhancing security, interoperability, and user experience. With its decentralised ledger, blockchain secures guest information and transaction histories, significantly improving data integrity and privacy. Blockchain enables secure and transparent transactions, reducing the risk of fraud and enhancing data security, an essential consideration in the UAE, where high-end transactions are common. This protection bolsters guest trust in the program. Blockchain also supports interoperability, allowing loyalty points to be earned and redeemed across different hotels or chains, increasing rewards’ flexibility and value. This technology enables real-time, transparent transactions, letting guests track and use points without complex conversion processes. Many blockchain loyalty programs also use tokenised points, which can be traded or transferred, expanding their usability beyond hotel services.

The UAE’s hospitality industry is a beacon of innovation, continually embracing the latest technologies to enhance guest experience, improve efficiency, and drive sustainability. By integrating digital tools, AI, robotics, VR, and blockchain, UAE hotels and resorts are meeting the evolving expectations of modern travellers. These technologies streamline operations and create a memorable and differentiated experience that sets UAE hospitality apart globally. As technology continues to grow and evolve, so will the processes that define hospitality in the UAE, ensuring that this sector remains at the forefront of service, luxury, and innovation. For professionals and stakeholders in the hospitality industry, staying abreast of these advancements is crucial, as they not only influence day-to-day operations but also shape the future of hospitality in a rapidly changing world.

Financial wellness isn’t about making massive, dramatic changes overnight. Instead, it’s about developing consistent, sustainable habits that gradually improve your financial health. Whether you’re just starting your career or looking to reset your financial approach, understanding and implementing key financial strategies can transform your economic well-being.

Research shows that forming a new habit takes time. Behavioural scientists suggest it takes approximately 66 days for a new behaviour to become automatic. This means that building healthy financial habits requires patience, commitment, and a systematic approach.

Create a Savings-First Mindset

One of the most crucial financial habits is prioritizing savings from the moment you receive your income. According to research, people who set clear savings goals can save up to $550 more annually compared to those who don’t.

The practical approach involves opening a dedicated savings account and committing to saving a percentage of your income immediately after getting paid. Financial experts recommend starting small, perhaps with 10% of your earnings, and gradually increasing your savings rate. Setting up automated payments can make this process effortless, ensuring you consistently save before you have a chance to spend.

Budget Wisely and Track Expenses

Budgeting is fundamental to financial health. We recommend a practical allocation of after-tax income: 50% for essential needs, 30% for wants, and 20% for savings and debt repayment. This framework helps create a balanced approach to managing your finances.

Modern technology offers numerous tools to support budgeting. Budgeting apps that link directly to your bank account can help you track spending categories, set up alerts for unusual spending patterns, and provide insights into your financial behaviour. Monthly budget reviews and adjustments are crucial to maintaining financial discipline and ensuring your spending aligns with your goals.

Manage Debts Strategically

Debt management is critical for financial stability. The key is to be proactive and strategic about your debt. Prioritize paying off high-interest debts first, and consider overpaying, when possible, to reduce overall interest charges. Avoiding unnecessary credit card debt and creating a systematic repayment plan are essential steps in maintaining financial health.

Build Emergency Savings

An emergency fund provides financial security and peace of mind. Financial experts recommend having enough savings to cover at least three months of essential expenses. Start by building a small, consistent fund and keep it in an easily accessible account. Some banking apps offer innovative features like “round-up” savings, which automatically transfer spare change into your savings, helping you build your emergency fund effortlessly.

Invest for Long-Term Growth

Beyond simple saving, consider investment strategies that can help your money grow over time. Explore stocks and ETFs and assign them to long-term goals such as retirement or kids education. Understanding that investments carry risks but potentially offer higher returns than traditional savings is crucial. Aim for investments with at least a five-year horizon to ride out market fluctuations.

Long-term investing is a proven way to build wealth, and adopting the right strategies can make all the difference. One of the key principles is consistent investing, such as dollar-cost averaging, where you invest a fixed amount regularly, regardless of market conditions. This strategy reduces the need to time the market and helps average out the cost of your investments over time.

Another crucial factor in long-term investing is the power of compounding. By holding investments for extended periods, you allow your earnings to generate additional returns, which can significantly boost your wealth. However, it’s important to avoid frequently checking your portfolio. Constant monitoring can lead to emotional decisions driven by short-term market movements, potentially derailing your long-term goals.

Diversification is also essential in minimizing risk. Spreading your investments across different asset classes and sectors ensures that you’re not overly exposed to any single investment. Lastly, maintaining a long-term perspective helps you stay focused, even during periods of market volatility. By sticking to these strategies, you can improve your chances of financial success and navigate market fluctuations with confidence.

Protect Your Financial Future

Risk management is the unsung hero of financial planning, acting as a critical shield against life’s unpredictable challenges. While many people focus on savings and investments, comprehensive insurance coverage provides the foundational security that prevents financial devastation during unexpected life events.

Life and health insurance represent more than just policy documents; they are strategic financial instruments that protect your most valuable asset—your ability to generate income. For working professionals, these insurance products serve as a financial safety net, ensuring that your family’s economic stability remains intact even if you’re unable to work due to illness, injury, or unforeseen circumstances.

Different life stages require different insurance strategies. Young professionals might prioritize disability insurance to protect their earning potential, while those with families need robust life insurance that can replace lost income and cover long-term financial obligations. Health insurance becomes increasingly critical as medical costs continue to rise, offering protection against potentially bankrupting medical expenses.

Beyond traditional insurance, consider additional risk management tools. Critical illness insurance, income protection plans, and comprehensive health coverage can provide layered financial protection. Umbrella liability policies can safeguard your assets against unexpected legal claims, adding an extra layer of financial security.

Regular policy reviews are crucial. Life changes like marriage, childbirth, career advancements, or purchasing a home necessitate reassessing your insurance coverage. What provided adequate protection five years ago might be insufficient today.

Working with a qualified insurance professional becomes essential in navigating this complex landscape. They can help analyze your specific risk profile, recommend tailored insurance solutions, identify potential coverage gaps, and balance comprehensive protection with affordable premiums.

Effective risk management isn’t about eliminating all potential risks—it’s about strategically mitigating those that could cause significant financial harm. By proactively protecting your financial future, you create a robust foundation for long-term economic stability and peace of mind. The goal is to build a comprehensive safety net that provides security and allows you to pursue your life goals with confidence.

Continuous Learning and Financial Wellness: A Psychological Approach

Financial success is more than just numbers—it’s a dynamic journey of personal growth, continuous learning, and psychological resilience. Understanding the intricate relationship between knowledge, emotion, and financial management is crucial to building lasting financial health.

Staying informed requires a commitment to ongoing education. Read reputable financial publications, attend workshops, and consult with financial advisors who can provide nuanced insights into evolving economic landscapes. The financial world changes rapidly, and your strategies must adapt accordingly.

Life’s unpredictability demands financial flexibility. Major life events like career transitions, marriages, or unexpected challenges can dramatically alter your financial needs. A rigid approach becomes obsolete; instead, cultivate adaptability and regular financial reassessments.

The psychological dimension of financial management is often overlooked. Many individuals approach financial mistakes with harsh self-criticism, creating cycles of shame and potential inaction. The key is developing self-compassion and viewing each financial misstep as a valuable learning opportunity.

A growth mindset transforms financial challenges from insurmountable obstacles into chances for development. This approach emphasizes learning, resilience, and continuous improvement. Celebrate small victories—saving an extra amount, reducing unnecessary expenses, or making a thoughtful investment decision—as these build positive financial momentum.

Psychological barriers like fear of investing, scarcity thinking, and emotional spending can significantly impact financial health. Overcoming these requires self-awareness, potential professional guidance, and gradual exposure to financial challenges.

Financial wellness integrates knowledge, strategy, emotional intelligence, and personal growth. By embracing continuous learning and maintaining a compassionate, growth-oriented perspective, you transform financial management from a daunting task into an empowering journey of self-discovery.

Your financial path is unique. Be patient, stay curious, and approach each financial moment as an opportunity for growth and understanding.

Healthy financial habits are within reach for everyone. By understanding key principles, using the right tools, and maintaining a disciplined yet flexible approach, you can significantly improve your financial well-being.

The journey to financial wellness begins with a single step. Start today, be patient with yourself, and remember that every small action contributes to your long-term financial health.