1. How is SAS positioning itself as a leader in responsible AI at GITEX 2024?

This year we are showcasing the ways in which we are empowering organizations to navigate AI adoption responsibly. Our solutions focus on AI governance, transparency, and bias reduction, all of which ensure that organizations can innovate with trust. Visitors to our booth are seeing demonstrations of our AI Governance tools, Model Cards, and Trustworthy AI Lifecycle workflow—all designed to help businesses implement AI in a responsible and sustainable way. We’re committed to ensuring AI is a force for good that aligns with regional regulatory requirements and business ethics.

2. What are the key innovations SAS is bringing to GITEX 2024 that can drive digital transformation in the Middle East?

SAS is highlighting innovations such as the Viya Workbench, which provides a flexible, scalable development environment with minimal IT intervention. We’re also showcasing our expanded Generative AI (GenAI) capabilities through SAS Data Maker, which is a synthetic data generator, and a GenAI assistant tailored for industry-specific applications. Our innovations will be demonstrated through real-world use cases that are particularly relevant to sectors like healthcare, banking, and energy— all key areas for growth in the Middle East. Our goal is to drive AI adoption while making it easier for organizations to manage the entire AI lifecycle.

3. How is SAS supporting the growth of AI talent and innovation in the Middle East?

SAS is deeply committed to nurturing AI talent. We have strategic collaborations with universities across the region, offering specialized training programs to develop the next generation of data scientists and AI professionals. Our efforts extend beyond education—we are helping organizations build in-house AI expertise by providing tools and platforms like SAS Viya, accelerating AI lifecycle tasks. Our collaborations are developed in line with regional strategic goals, and we are focusing our efforts in helping to create a skilled workforce capable of leading AI-driven innovation.

4. What role do partnerships play in SAS’s strategy for driving AI adoption in the Middle East?

Our partner network is central to SAS’s success in the Middle East. At GITEX 2024, we are collaborating with a host of leading partners like AlphaData, Data Science, TRA, BlackStone, and Emircom to showcase AI-driven solutions across various industries. These partnerships enable us to expand our reach and deliver tailored solutions that meet the specific needs of different sectors. For example, we are working with Woodpecker on intelligent planning and demand forecasting, and with Sutra to explore GenAI applications in banking. By building upon the strengths of our partners, we can accelerate AI adoption and innovation across the region.

5. What can visitors expect to experience at SAS’s GITEX 2024 booth in terms of AI-driven use cases?

Visitors to our booth will have the opportunity to explore a range of AI-driven use cases, from healthcare and banking to transportation and energy. We’ll be demonstrating how AI can address key challenges, improve operational efficiency, and drive better decision-making. Our AI solutions focus on real-world problems—such as using AI for flood management and operational resilience—while maintaining a strong emphasis on responsible innovation. With our GenAI tools and Viya Workbench on display, attendees can see first-hand how SAS is helping organizations dive into the transformative potential of AI.

• What innovative AI and machine learning (ML) solutions is Proofpoint showcasing at GITEX 2024, and how do they enhance cybersecurity for businesses in the Middle East?

At GITEX 2024, we are showcasing two Proofpoint AI-powered platforms, Nexus and Zen, which are designed to empower organizations to protect their most valuable asset—people. Nexus uses advanced AI and behavior analysis to detect threats in real-time across the digital environments people rely on daily, like email, cloud services, and collaboration apps. Our recent study shows that 92% of UAE businesses face phishing attacks, and Nexus is our way of helping organizations stay ahead by adapting their protection based on user behavior.

Zen complements Nexus by delivering comprehensive, human-centric protection. It ensures that people working across various digital channels remain secure with real-time, adaptive security policies. Together, Nexus and Zen empower businesses to build a safer and more resilient digital workspace, giving employees the confidence to work securely.

• How is Proofpoint addressing the growing threat of AI-driven malware and ransomware attacks, and what should businesses prioritize when protecting against these sophisticated cyber threats?

Proofpoint addresses the growing threat of AI-driven malware and ransomware with advanced AI capabilities that scale security measures beyond traditional methods. Our systems detect anomalies and threats before they cause damage, leveraging AI to analyze vast data sets in real time, offering proactive protection. Proofpoint’s Voice of the CISO Report 2024 highlights that 70% of CISOs surveyed in the UAE feel at risk of experiencing a material cyber attack in the next 12 months, compared to 75% in 2023 and 44% in 2022.

To combat these threats, businesses should invest in scalable AI solutions that offer real-time detection and response capabilities while also focusing on educating employees to recognize sophisticated threats like ransomware and social engineering. By combining technology and awareness programs, businesses can strengthen their security posture and reduce vulnerabilities.

• With increasing concerns around data privacy, especially in the cloud and collaboration platforms, how does Proofpoint ensure organizations maintain secure data governance and prevent data breaches?

Data privacy is increasingly critical as businesses depend on cloud services and collaboration platforms. Proofpoint’s approach gives organizations visibility and control over their data interactions, ensuring they can proactively detect and respond to risks. According to the Data Loss Landscape Report 2024, organizations in the UAE experience an average of 24 data loss incidents per year, with 71% of these incidents attributed to careless users.

Proofpoint’s solutions monitor user behavior in real time, applying AI-driven policies to secure data and prevent unauthorized access. By focusing on these human-centric measures, we empower organizations to maintain robust data governance and reduce the likelihood of breaches, even as digital environments become more complex.

• Human error remains a significant vulnerability in cybersecurity. What are Proofpoint’s top recommendations for businesses to minimize this risk and create a security-aware culture?

Human error remains the leading cause of cyber incidents. According to our Voice of the CISO Report 2024, 76% of CISOs in the UAE identify it as their top vulnerability. To minimize this risk, Proofpoint recommends a multi-layered approach:

• Implementing AI solutions that monitor user behavior in real-time is essential, allowing organizations to identify risky activities and prevent incidents before they escalate.
• Continuous education is crucial. Beyond traditional training, fostering a security-aware culture requires initiatives that drive behavior change. By teaching employees to recognize and react to potential threats like phishing and social engineering, businesses build a more resilient workforce.
• Since careless actions remain a leading cause of data loss, implementing DLP technologies, such as advanced email filtering, threat intelligence integration, and secure browsing solutions, reduces the chances of human error leading to breaches by detecting and blocking threats before they reach employees.

By combining advanced technology with proactive user engagement and education, businesses can significantly reduce the risks associated with human error and build a security-aware culture.

• Please describe the overall theme of your booth or presence at Gitex 2024

Our theme at GITEX is “An Exciting Future Ahead”. We are showcasing our growing portfolio smart meeting and imaging solutions to support digital transformation of workplaces and optimize business performance. This includes smart meeting devices, which are designed to create a more inclusive and life-like meeting. This is a growing segment in the Middle East region as hybrid work is becoming more widely accepted. We will also be showcasing our range of new products to streamline inefficient workflows and support front desk operations, accelerating organizations’ digital ambitions.

We are presenting our scanners, projectors, lightweight portable monitors, and meeting devices. More specifically, we will be our new ultra-short throw projector called “RICOH PJ UHL 3660, Laser Projector” alongside key scanner products and the RICOH Meeting 360 Hub. We believe this is the ideal platform to engage with a vast and relevant audience, showcase our technology, and drive significant ROI through new business opportunities and enhanced brand recognition in a rapidly growing market.

• How is the impact of AI for channel partners and end users being showcased at your stand

Artificial Intelligence is being deployed across applications to resolve various customer challenges. We will be showcasing this across our key product range at our stand. Separately, we work closely with our channel partners to help them navigate the impact of AI through product training and ongoing knowledge and skills development. Channel partners have consistently empowered technology vendors to reach the right audience. Their robust network an in-depth understanding of the market plays a key role in facilitating product launches and building brand awareness, and as result, we engage with them regularly to ensure they can successfully convey this to customers.

• What does your company hope to achieve at the end of the show?

Ultimately, at the end of GITEX, we hope to emerge with strengthened partnerships, successful product launches, and ensure a smooth transition and greater support for our new identity under Ricoh Japan. We believe GITEX is an invaluable opportunity to propel our business interests and solidify our position in the market.

• In your opinion, how are your products, solutions, services differentiated from other competitors?

PFU has over 50 years of experience, which means we’re better placed to help. We are the world’s leading scanner manufacturer. We have over 35% market share; nearly all businesses’ applications are compatible with our products and we are the scanner vendor of choice for more businesses than any other.

We hold the largest global install base, and we will always have people on hand to support our customers. We’re trusted by many of the world’s leading brands and tried and tested by thousands of organisations around the world. In our industry we have to constantly innovate to stay ahead.

• Please describe your channel partner programme including partner levels, skills certifications, road shows

The Imaging Channel Program provides partners with all the collateral they need to support their sales funnel and incorporate image capture devices into their solutions to end customers, including marketing material, offers and training services. It includes a loyalty scheme, Imaging Rewards, which recognizes partners for their engagement, commitment and sales, with rewards such as business-building services, travel and the latest consumer electronics and experiences.

• What are likely to be the areas of innovation in your products, solutions, services in the next 1-2 years?

It has been become clear that data, and the ability to process massive amounts of it in a short period of time, is the next focal point in technology. Other trends will become more center field when powered by AI, will be quantum computing, IoT, and even Augmented Reality. The need to manage data will only grow, as digital transformation connects more devices and moves physical input online. Businesses need to prepare for this shift and ensure that the transition is smooth to ensure business continuity without any disruption or delays.

The event saw the launch of three flagship products, each representing iFLYTEK’s mission to make AI-driven technologies more accessible and user-friendly. Leading the lineup was the Smart Space solution, which enables users to control home systems like lighting, air conditioning, and security through voice commands. Supporting more than 16 languages, it caters to the multilingual population of the Middle East, where such automation is becoming increasingly popular. The Smart Space solution caters to the rapidly growing real estate sector, helping to enhance property value.

In addition, iFLYTEK introduced the iFLYTRANS, an innovative tool offering real-time translation in nine languages, making it ideal for businesses, conferences, and events in the Middle East’s diverse cultural landscape. Alongside this, iFLYTEK also launched the Smart Translator, specifically designed for personal use, catering to individuals’ everyday communication needs.

One of the event’s key announcements was the opening of iFLYTEK’s Dubai office, a strategic move that highlights the company’s long-term commitment to the region. The Dubai office will serve as a hub for fostering partnerships, particularly in the real estate sector, where demand for smart home technologies is growing. iFLYTEK aims to integrate its AI solutions into fully furnished properties, providing energy-efficient and convenient homes that align with modern lifestyle needs.

At the event, iFLYTEK also held a signing ceremony to initiate collaborations with local companies. Serving as iFLYTEK’s strategic partner in Saudi Arabia, AAAQ is committed to ensuring that the most advanced AI and language technologies are accessible and tailored to meet the specific needs of the local market. Meanwhile, ACCELINK ELECTRONICS TRADING L.L.C. acts as iFLYTEK’s primary distributor in the UAE, managing the sales of iFLYTEK’s smart hardware products. Additionally, in collaboration with SL INTELLISYS GLOBAL LTD, iFLYTEK has established demonstration rooms featuring iFLYTRANS and iFLYTEK’s Smart Space, effectively promoting the sales of related products in the local market. These collaborations reflect iFLYTEK’s broader strategy to strengthen its foothold in the Middle East and bring innovative AI solutions to the region.

iFLYTEK’s presence at GITEX Global 2024 goes beyond product launches; it signals the company’s ambition to integrate AI technologies into everyday life and solidify its status as a global leader in AI solutions. As iFLYTEK expands its global footprint, its focus on the Middle East sets the stage for a lasting impact in the region, shaping the future of smart living and intelligent business solutions both locally and globally.

The market for AI moves rapidly. Within the Gulf Cooperation Council (GCC) countries alone, AI is estimated to create a real value of up to US $150 billion across all sectors of their economies. Generative AI has quickly transitioned from R&D to a boardroom imperative across industries.  This drives increased investment in IT infrastructure, particularly the fast, flexible data centre networks required for AI training and inference. Customers need to have confidence that, regardless of the scale or complexity, their connectivity will function seamlessly and securely, reducing the risk of human error and enabling an optimised, personalised experience for every user.

“Juniper’s AI-Native Network Platform provides the assurance that every connection is reliable, measurable and secure for any device, user, application, or asset in the cloud-first open eco-system.”

– Yarob Sakhnini, Vice President, Emerging Markets, EMEA at Juniper Networks

Juniper Highlights at GITEX Global 2024:

Networks are experiencing tremendous and ever-growing pressure from digital transformation to AI initiatives to user and device growth. With limited IT budgets and skills, the combination of complexity and unpredictability of traditional networks is a growing liability. Juniper’s AI-Native Networking Platform is built from the ground up to fully harness the power of AI. From real-time fault isolation to proactive anomaly detection and self-driving corrective actions, it provides campus, branch, data center and WAN operations with next-level predictability, reliability, and security.

• Elevated networking performance with Wi-Fi 7

The Juniper AI-Native Networking Platform has been enhanced to enable customers and partners take full advantage of the emerging 802.11be amendment ( Wi-Fi 7 ), which brings higher throughput, lower latency, extended range and greater reliability than previous Wi-Fi versions. By combining new Juniper Wi-Fi 7 access points (APs) and high-power campus EX Series Switches with Juniper’s award-winning Mist AI and cloud-native networking and security services, Juniper’s market-leading wired and wireless Local Area Networking (LAN) access solution maximises the potential of Wi-Fi 7 while enabling a seamless, cost-effective and more sustainable transition to the latest wireless technology.

• Intent-based networking and AIOps for application assurance in the data centre

Juniper demonstrated the newest enhancements to its data centre assurance capabilities, driving exceptional user experiences through increased network visibility, analysis and automation. The Juniper data centre networking solution, which is the most-flexible-to-design and easiest-to-manage, now incorporates new cloud-hosted services that leverage AI for networking to deliver enhanced insights into application behaviours, both traditional and emerging AI workloads, for ongoing optimisation and rapid troubleshooting. In addition, Juniper has added new capabilities for analysing and validating data centre operations plus even richer telemetry data which, alongside other data centre assurance capabilities, help to reduce deployment times by up to 85 percent and cut OPEX costs by up to 90 percent in some instances.

• Blueprint for AI-Native Acceleration

Juniper’s unique Blueprint for AI-Native Acceleration seeks to streamline and accelerate each stage of adoption of the company’s AI-Native Networking Platform. With this comprehensive framework, which includes free education to quickly ramp knowledge and skills with limited resources, exclusive trial offers to easily validate the benefits of Juniper’s AI-Native Networking Platform solutions, flexible subscription models to simplify procurement and  innovative support services to expedite deployment and enable optimised ongoing performance, customers and partners can build trust in AI and the cloud and accelerate time-to-value for Juniper’s entire secure networking portfolio, from campus and branch to data centre and wide-area networking (WAN).

• Enhanced Network Security with AI-Native Secure Edge Solution

Network and content security is crucial for organizations in the digital era, but traditional solutions often fall short, becoming complex, costly and ineffective against evolving complex threats. Reliance on separate products creates silos that hinder security posture, network performance and productivity. Juniper created the Secure AI-Native Edge solution to address these challenges by simplifying and integrating security and network operations across all domains, ultimately reducing Total Cost of Ownership (TCO).

The Juniper Secure AI-Native Edge provides secure, reliable access to network resources and applications. In addition, it uniquely brings SD-WAN (i.e. WAN assurance ), security (i.e. security assurance) and NAC (i.e. access assurance ), under a common cloud and Mist AI engine. This paves the way for customers and partners interested in deploying and managing simple, seamless and secure Universal ZTNA (uZTNA) deployments in the future.

In the spotlight was the first-ever MENA showcase of NVIDIA Avatar Cloud Engine (ACE), alongside a lineup of other interactive experiences powered by NVIDIA’s RTX AI technologies.

Highlights of the NVIDIA RTX AI Demo Area:

• NVIDIA ACE: Covert Protocol
  The Covert Protocoldemo revealed the future of digital humans, using NVIDIA Avatar Cloud Engine (ACE) for speech and animation, NVIDIA NeMo for language processing, and NVIDIA RTX for lifelike ray-traced rendering. These technologies help developers create digital humans capable of natural language interactions. Attendees were immersed in an interactive experience where they played as detectives in a hotel, completing objectives through dynamic conversations with AI-driven characters.
• Stable Diffusion XL in ComfyUI
  With ComfyUI offering a streamlined interface for Stable Diffusion XL accelerated on NVIDIA RTX GPUs with NVIDIA TensorRT, guests could instantly generate high-quality images, transforming themselves into characters from DOOM Eternal with a single click. NVIDIA demonstrated how Stable Diffusion XL expedites image generation workflows, combined with one-step RTX-enhanced ControlNets. RTX GPUs speed up image generation and offer access to the newest and broadest range of AI features.  
• Half-Life 2 RTX Remix Project
  Fans of classic gaming went back in time and witnessed an evolution with the Half-Life 2 RTX Remix Project, currently in development as a community-driven effort. This demo showcased NVIDIA’s technologies such as ray tracing, DLSS 3.5, Reflex, and RTX IO, bringing new life and geometric detail to the iconic game.
• DLSS on RTX 40 Series Laptops
  The revolutionary NVIDIA DLSS technology, which multiplies gaming performance using AI, was showcased on RTX 40 series laptops with titles like Black Myth: Wukong, Ghost of Tsushima, and Horizon Forbidden West. The media had the chance to test the AI-powered feature, seeing firsthand how it creates additional frames and enhances image quality. NVIDIA also demonstrated the unmatched performance of DLSS 3.5 on Alan Wake 2, an AI-driven performance boost that enhanced the gameplay experience to a whole new level.
• Star Wars Outlaws DLSS 3.5 Showcase
  A side-by-side comparison of Star Wars Outlaws with DLSS ON/OFF demonstrated the dramatic performance difference when playing with DLSS enabled versus when it was switched off, showcasing the AI technology’s power to transform gaming experiences.
• NVIDIA Canvas
  Attendees explored the artistic possibilities of NVIDIA Canvas, an AI-powered tool that turns simple brushstrokes into highly realistic landscapes. Using RTX GPUs, NVIDIA Canvas allows creators to create backgrounds quickly and speed up their concept exploration, offering more time to focus on visualizing their ideas with remarkable speed and precision.

NVIDIA continues to lead the way in AI and gaming technologies, creating a future where the boundaries between reality and the digital world continue to blur. The immersive demos during GITEX Technology Week offered a glimpse into the innovations shaping the industry and the limitless possibilities of NVIDIA’s RTX AI technologies.

Supporting digitalisation with AED 46 million investment

Zoho’s strategic initiatives with the local government have empowered UAE businesses to optimise their digital transformation efforts and gain a competitive edge. By providing access to wallet credits and upskilling programmes, Zoho has equipped businesses of different sizes across various key sectors, most notably in IT hardware and services, real estate, construction, retail, transportation, and logistics, with the tools and resources needed to leverage its innovative solutions. Zoho’s flagship products, such as Zoho One, Zoho Books, Zoho Workplace, Zoho CRM Plus, and Zoho People, have proven particularly popular among UAE businesses, with a remarkable 57% conversion rate.

“We believe that strategic partnerships are essential for driving digital transformation in the UAE. By investing in partnerships with local organisations, we are able to provide comprehensive solutions to businesses of all sizes, helping them migrate to the cloud and realise the benefits of digital technologies. Our goal is to empower UAE businesses to achieve their full potential and contribute to the nation’s economic growth and development,” said Hyther Nizam, President of Middle East and Africa, Zoho Corp.

Zoho has experienced a significant increase in adoption among large-scale organisations in both the public and private sectors since last year, as they seek to mitigate rising costs and enhance their competitive edge.

Zoho’s commitment to supporting UAE businesses is evident in its strategic partnerships. Since 2020, Zoho collaborated with Dubai Economy and Tourism Department (DET), Flat6Labs, Dubai Culture, and IFZA to provide businesses of all sizes access to digital tools, training, and resources. Additionally, Zoho invested in upskilling initiatives through partnerships with Middlesex University Dubai, Emirates Academy of Hospitality Management, and Manipal Academy of Higher Education – Dubai, empowering the youngsters entering the workforce with necessary digital skills.

Driving UAE’s technology agenda with IoT solution

Zoho IoT, launched today in the UAE, provides industry-specific solutions that can either function as pre-built solutions or can be customised to integrate with other infrastructure to meet the unique needs of businesses. Its compatibility with third-party hardware ensures seamless integration into existing systems, allowing businesses to scale rapidly. The platform is built with robust security measures, ensuring data privacy and compliance with global standards. At the core of Zoho IoT is its ability to collect and manage IoT device data in real time, providing businesses with actionable insights and streamlined operational analysis. Zoho IoT leverages AI to transform data into valuable insights, enabling businesses to predict system outages, identify anomalies, and forecast trends.

“We believe that connecting Things with business workflows is key to creating a seamless customer experience,” said Nizam “Zoho IoT is a platform-first solution, designed to offer customisable and flexible features for a range of industries. With its low-code, interoperable, and secure framework, Zoho IoT simplifies adoption while delivering powerful functionality that elevates operational efficiency and customer experience beyond standard offerings,” he added.

Zoho IoT offers pre-built solutions for different industries, such as Industrial IoT (users can track and manage shop floor productivity and machine uptime, while reducing maintenance and repairs of high capital assets), Smart Buildings (provides users a unified system to manage and monitor assets, tenants, energy, and facilities), and Energy Management (users can control energy usage by monitoring consumption patterns and enabling efficiency measures). The platform also offers end-to-end capabilities and integrations with offerings like Point Solutions (for remote management and control, enabling operational visibility and allowing businesses to solve specific challenges such as gas monitoring, water leakage monitoring, and indoor air quality management) and Connected OEMs (businesses can boost efficiency, enable real-time data insights and remote monitoring with smart products and connected OEMs, providing it as a value-added service).

Zoho IoT seamlessly integrates with other Zoho applications, providing a holistic view of business operations and enabling enhanced visibility and control. The platform’s intuitive and unified interface empowers organisations to automate processes and make data-driven decisions effortlessly, without the need for extensive technical expertise. Additionally, the platform’s compatibility with third-party hardware allows for quick integration into existing infrastructures, enabling businesses to scale their IoT deployments rapidly.  The platform is built with robust security measures, ensuring data privacy and compliance with global standards. This gives businesses peace of mind knowing that their sensitive data is protected.

“Our solutions at Dahua Technology are set to transform the way we live and work, both at home and in the office,” said Yacob Bai, the President of Dahua Technology MENA, that’s brought a stellar lineup of future-forward technologies at the region’s largest and longest-running tech event of its kind this year to reaffirm their position as market leaders in emerging business solutions. “By integrating cutting-edge video-centric AIoT technology, we’re creating smarter, more secure environments that enhance productivity, streamline operations, and improve overall quality of life. Our presence at GITEX Global 2024 this year showcases not just our technological advancements but our vision of a future where intelligent, efficient, and safe systems become the foundation of modern living and working spaces.”

Laying foundations for future living and working spaces, tech by tech

One of the standout offerings from Dahua this year is its Smart Building solution, which is designed to enhance security and convenience in both residential and commercial properties. With high-definition IP intercom systems and intelligent access control solutions, Dahua replaces traditional paper-based visitor management systems with smart, digital technologies. This solution provides property managers with efficient tools to streamline operations while maintaining top-tier security.

In line with its commitment to safety, Dahua will also present its advanced Fire Alarm and AOP systems, which offer faster and more accurate fire detection. Designed to ensure a timely response and minimise risks, these systems are essential for protecting lives and property.

Dahua’s Smart Home solution will be a major highlight at the exhibition, featuring the innovative Hero and Picoo wireless security series. These products offer advanced features such as dual-lens cameras and one-click proactive calling, providing a seamless and user-friendly experience for homeowners seeking enhanced security.

Another groundbreaking solution being showcased is Dahua’s Smart Parking system, which leverages Automatic Number Plate Recognition (ANPR) technology to automate vehicle entry and exit. By integrating intercom functionality, this solution enables efficient, secure, and cost-effective vehicle management for residential complexes, office buildings, and industrial parks.

Dahua’s commitment to sustainability is reflected in its Smart Electricity solutions, which optimise energy usage for buildings and cities, helping customers reduce operational costs and enhance energy efficiency. Meanwhile, Dahua’s Smart Education solutions are set to transform classrooms with AI-powered tools such as interactive flat panels and teacher tracking cameras. These technologies enhance the learning experience by providing valuable insights into student behavior and classroom dynamics.

One of the standout attractions at the Dahua booth this year is its 8K LED and holographic displays, featuring advanced Chip-on-Board (CoB) technology. These displays offer exceptional brightness, sharpness, and colour accuracy, making them ideal for creating highly immersive and captivating experiences. Whether for concerts, large-scale events, or corporate environments, these cutting-edge visuals push the boundaries of modern display technology, delivering stunning clarity and depth.

For the retail sector, Dahua is offering Smart Retail Operation Solution which will help businesses gather and analyse in-store data to optimise operations and improve customer experience. Additionally, its Retail Loss Prevention Solution will integrate AI with traditional security systems to protect assets, detect theft, and provide comprehensive surveillance.

Another key exhibit at this year’s GITEX is Dahua’s Dolynk Care platform, a cloud-based system that integrates CCTV, networking, alarms, and smart building solutions to reduce operational costs, making it an invaluable tool for all businesses.

Future-Forward Partnerships:

Dahua Technology also forged two key strategic partnerships at GITEX. The first one, with a key local partner and a public sector entity, aims to bolster public safety and revamp infrastructure using innovative security systems, aligning with the vision of smart cities in the region. The second strategic cooperation agreement with Enterprise Systems Distribution strengthens the partnership in designing and developing smart solutions, which include intelligent transportation systems, smart city initiatives, and smart parking solutions.

Dahua Technology MENA is not just about providing security; it’s about ushering in a new era of innovation and progress tailored to the unique needs of the MENA region.

Visitors to TXOne Networks’ stand (H24-D70, Hall 24) will experience the innovative SageOne Cyber-Physical Systems (CPS) protection platform, along with a significant update to the Edge product line. The integration of AI into the Edge solutions simplifies security configuration, reducing setup time while enhancing threat detection accuracy with fewer false positives. In addition to product demonstrations, TXOne’s Chief Revenue Officer, Stephen Driggers, will participate in the “AI, OT & IoT Critical Infrastructure Leaders Panel” on October 15th, discussing the critical role of AI in OT and IoT security.

With a focus on bridging the divide between IT and OT teams, TXOne’s theme for GITEX 2024, “Keep the Operation Running”, emphasizes the importance of operational continuity in OT environments. As industrial networks become more interconnected with IT, new challenges have emerged. In a recent report by Cisco, 41% of firms’ IT and OT teams work independently on cybersecurity efforts. However, 92% of executive leaders believe that a unified solution would dramatically improve security postures—a critical need that TXOne’s solutions directly address.

“As the lines between IT and OT networks continue to blur, a holistic approach to cybersecurity solutions is essential to integrate both systems, enabling organizations to proactively manage threats and ensure operational resilience. We are proud to lead the charge in fostering collaboration between these traditionally siloed teams,” said Dr. Terence Liu, Chief Executive Officer of TXOne Networks.

In the past year, TXOne has experienced significant revenue growth, driven by key customer wins. The company has also received industry recognition, including acknowledgment from Frost & Sullivan for its achievements in IT/OT network protection. TXOne Networks has expanded its presence in the Middle East and Africa (MEA), establishing teams in key markets such as the UAE, Saudi Arabia, Qatar, and South Africa, with plans to enter additional markets, including Iraq and Nigeria.

This growth is driven by a widespread acknowledgement amongst global leaders that AI solutions are an increasingly vital tool for driving enhanced productivity and higher growth. As Thomas Pramotedham, CEO of Abu Dhabi-based AI enterprise Presight, recently told the GITEX Tech Waves podcast: “Today you’ll see companies applying AI and AI evolving – in five, ten years’ time, it will get smarter, and when it gets smarter, you’ll get more efficiency and shorter routes to answers for difficult and complex questions. In return, that will be to the betterment of society and the world we live in.”

Such as Presight, over 3,500 of the world’s most prestigious brands investing in AI solutions will converge at the Dubai World Trade Centre, from 14-18 October, for the world’s largest tech and start-up event, GITEX GLOBAL 2024. The powerhouse exhibition and conference will bring together the biggest tech community in the world, from experts, founders, and investors to government leaders and senior executives, to showcase their breakthrough AI technologies, discuss mutual synergies, and forge key collaborations to catalyze future advancements in the industry.

The landmark event will spotlight the opportunities and challenges surrounding the AI global economy, including ethical development, quantum computing, large language models (LLM), policies and regulations, real implications of AI in edtech, health, and finance, and the future of work and employment. The rapid AI emergence still impacts the job market according to recent studies. In 2022, Deloitte estimated that there were only 22,000 AI specialists in the world while, last year, it was predicted that only half of all AI-related jobs could be filled.

UAE’s Bold Steps in Creating the World’s Future AI Economy

Leapfrogging several global markets, the response of the UAE, which has been increasingly successful as a global hub for the AI industry, consists of a robust long-term government agenda to harness the full potential of AI to empower individuals, communities, and organisations. Aligned with the UAE National Strategy for Artificial Intelligence and a clear vision to become the world leader in AI by 2031, the country has invested in integrating AI into public services, energy, tourism, and education.

In Dubai, the leadership has shown profound commitment to making the emirate the world’s fastest, most agile, and future-ready city by launching the Dubai Universal Blueprint for Artificial Intelligence. This highly strategic annual plan aims to accelerate the adoption of AI applications, looking at achieving the targets of the Dubai Economic Agenda D33 by adding AED 100 billion, 27.2 billion dollars, yearly to the emirate’s economy and boosting productivity by 50 per cent through the adoption of digital solutions.

GITEX GLOBAL 2024: A Powerful Platform for AI Experts and Leaders

As the world’s largest tech and start-up event, GITEX GLOBAL is firmly aligned with the widely recognized UAE AI-driven economy, with Dubai as the fastest-growing international hub for AI experts, leaders, academics, and top voices in the industry.

Headliners include the most powerful tech giants driving AI dynamics globally, such as Adobe, Alibaba Cloud, AWS, Builder AI, Dell, G42, Google, HPE, IBM, Meta, Microsoft, Nvidia, Open AI, and Oracle, among many others. Middle East’s premier companies and organisations advancing AI and projecting the region’s native tech to the world, such as Presight, e&, Technology Innovation Institute (TII), and Khazna, will also present their products and innovations at the show.

A premier lineup of international speakers will join the stage for thought-provoking discussions in AI, featuring names such as Isabell Gradert, VP of Central Research and Technology at Airbus (Germany), Michael Spranger, President of Sony AI (Japan), Axel Voss, Member of the European Parliament (Belgium), Stephen Ibaraki, Founder of the UN/ITU AI for Good (Canada), Jong-Soo Choi, CTO of Samsung (South Korea), and Dr Priya Singhal, EVP of Biogen (USA).