After spending almost two decades in banking, what inspired you to make the leap into hospitality?

I’ve always believed that entrepreneurship was where I ultimately wanted to be. Banking gave me an incredible foundation—it taught me discipline, financial acumen and, most importantly, how relationships are built on trust. But throughout those years, I found myself increasingly drawn to hospitality because it’s one of the few industries where you have the opportunity to create memorable experiences every single day.

After nearly two decades in banking, I felt it was time to challenge myself and build something of my own. I wanted to create a brand that reflected my personality and values—where people could connect, celebrate milestones, build relationships and feel genuinely welcomed. Bondz is the result of that vision. It’s more than a hospitality business; it’s about creating spaces where meaningful conversations and lasting connections happen naturally.

Entrepreneurship often comes with uncertainty. Looking back, what has been your biggest learning curve since making the transition?

The biggest lesson has been understanding that no amount of planning can prepare you for every challenge. When you’re building a business from scratch, you’re constantly making decisions with incomplete information, taking calculated risks and adapting to situations you never anticipated.

I’ve learned that resilience is one of an entrepreneur’s greatest strengths. There will always be setbacks, but each challenge teaches you something valuable—whether it’s about your business, your team or yourself. Hospitality, in particular, is an industry that evolves every day, so staying flexible, listening to your customers and continuously improving are essential. Every obstacle has helped shape Bondz into what it is today.

Bondz is a distinctive name. What does it represent beyond simply bringing people together?

The name Bondz carries multiple meanings, and that’s exactly what we wanted. At its heart, it’s about the bonds people create over food, drinks and shared experiences. Some of the most meaningful conversations, partnerships and friendships begin around a table.

At the same time, because we’re located in DIFC—one of the world’s leading financial districts—we liked the subtle connection to the financial term “bonds.” It reflects our roots while also reinforcing our vision of creating a place where business and social life intersect naturally.

Ultimately, Bondz represents connection in every sense of the word. Whether you’re meeting a client, reconnecting with friends or celebrating a milestone, we want every visit to leave you with a memorable bond.

DIFC attracts professionals from across industries. How has that influenced the concept?

DIFC is one of the most dynamic business communities in the region, bringing together professionals, entrepreneurs and global executives from every corner of the world. That diversity played a significant role in shaping Bondz.

We wanted to create a space that adapts to different needs throughout the day. During business hours, it’s a sophisticated setting for meetings, networking, coffee catch-ups and executive lunches. As the day transitions into evening, the atmosphere evolves into an elegant lounge where guests can unwind over handcrafted cocktails, curated entertainment and exceptional dining.

Our menu, design and service philosophy have all been created with an international audience in mind, ensuring guests from different cultures and industries feel equally at home.

You often speak about creating experiences rather than simply serving food. What does memorable hospitality look like to you?

Great food and exceptional drinks are important, but they’re only one part of the experience. What guests remember long after they’ve left is how they were made to feel.

For me, memorable hospitality is built on genuine service. It’s about anticipating a guest’s needs, paying attention to the smallest details and creating an atmosphere where people feel comfortable, valued and recognised.

Guests may not always remember every dish they ordered, but they’ll always remember how your team treated them. That’s why we’ve invested heavily in building a culture where service is warm, attentive and authentic. It’s this emotional connection that transforms first-time visitors into regular guests.

How closely did you work with Executive Chef Brando Del Mundo in shaping the menu?

It was a highly collaborative process. I had a clear vision of the kind of dining experience I wanted Bondz to offer—globally inspired cuisine that complements both business lunches and relaxed evening dining.

Chef Brando brought that vision to life with his creativity, technical expertise and deep understanding of international flavours. Together, we focused on creating a menu that’s approachable yet refined, offering dishes that are memorable without being overly complicated. The result is a menu that reflects Bondz’s personality—contemporary, versatile and designed to bring people together.

From co-working and networking during the day to cocktails and conversations in the evening, Bondz embraces two very different personalities. How do you ensure each experience feels authentic without compromising the other?

That balance was intentional from day one. We never wanted Bondz to feel like two separate concepts operating under one roof. Instead, we designed it as a venue that naturally evolves with the rhythm of the day.

Our recently introduced Executive Work Hours reflect this philosophy perfectly. During the day, Bondz offers professionals a refined alternative to noisy cafés or hotel lobbies, providing a comfortable setting for meetings, focused work and networking over quality food and coffee. As the evening unfolds, the space seamlessly transforms into an intimate speakeasy-inspired lounge with curated music, handcrafted cocktails and vibrant social energy.

We’re fortunate to have Nitesh Manghnani of Knite Events, who brings more than two decades of experience in curating nightlife experiences, alongside an experienced hospitality team that understands how to manage this transition effortlessly. Most importantly, we continuously listen to our guests. Their feedback plays a vital role in shaping our offerings, ensuring Bondz remains relevant, welcoming and authentic throughout every hour of the day.

This is Athireege, the cultural heart of Sun Siyam Vilu Reef, part of the Privé Collection within Sun Siyam. It is not a museum, nor a demonstration staged for the camera. It is a living sanctuary where the crafts, rituals and flavours of traditional  Maldivian life are practised by hand, by voice and by fire. Here, an immersive cultural journey invites guests to discover the traditions, flavours and stories that continue to shape island life, offering a deeper connection to the Maldives beyond its postcard-perfect beaches.

Once a week, guests are invited to experience Maldivian Roots Day, a journey that reveals the customs, skills and traditions that have shaped island life for generations. Visitors leave with more than memories of turquoise waters they leave with a deeper understanding of the place they have called home, even if only for a few days.

The experience begins with a hands-on coconut oil making class, uncovering traditional crafting techniques first-hand at Athireege. Authenticity is the soul of this space, where traditional island living is brought to life using real, handcrafted tools. Guests can run their fingers over the very techniques that Maldivians have used to sustain island life for centuries whether witnessing the intricate art of palm weaving known as Fangi Vinun, trying their hand at coir rope making, known in Dhivehi as Roanu Veshun or playing traditional mancala style games like Ohvalhu Gondi Kulhun.

As the afternoon softens into evening, pandan-infused tea is served alongside sweet and savoury local delicacies. As daylight fades, stories take their place. History of Maldives, real experiences with island tales and memories of life before tourism are shared aloud, reviving a tradition that once passed history from one generation to the next.

The centre of this cultural journey is the Malaafaih, a magnificent, traditional Maldivian banquet. Translating roughly to “abundance,” the Malaafaih was historically prepared for grand celebrations, weddings, and community gatherings. This carefully curated feast invites guests to gather, share, and experience authentic local flavours in a deeply communal setting, honouring the true spirit of island hospitality.

At Sun Siyam Vilu Reef, the Malaafaih is celebrated both at sunrise, as a traditional breakfast, and beneath the stars as an evening feast. The menu changes with the season and the day’s catch, but its spirit remains the same, dishes are shared, conversations unfold naturally, and strangers often leave the table feeling like friends. Whether beginning the day with a traditional breakfast or gathering beneath the stars for an evening feast, guests can completely immerse themselves in this rare culinary ritual, tailored exclusively to their stay.

At a time when travellers increasingly seek meaningful connections with the places they visit, Athireege offers something becoming increasingly rare: traditions that are still lived rather than performed. Long after the final stories have been told and the feast has ended, it is often these moments not simply the beaches or the villas that guests remember most. At Sun Siyam Vilu Reef, space has always been made for the culture that made these islands worth travelling to in the first place.

Society UAE, the premier lifestyle dining destination, is thrilled to announce the launch of its highly anticipated new Brunch offer, going live across both its Dubai and Abu Dhabi locations on August 15th.

Society Unveils A Signature Brunch Across Dubai And Abu Dhabi

Served exclusively on Society’s signature wooden brunch board, the new offering is a meticulously curated feast crafted from the finest, freshest ingredients. Each board is designed to deliver a complete and balanced culinary experience, featuring one hearty main course, one freshly baked pastry, one savoury side dish, and one indulgent dessert. The selections of main dishes include a creamy roasted chicken and mushroom pie, truffle soft scramble on a warm croffle, and huevos rancheros. Desserts include a range of Society’s classic French Toast, Syrniki and creamy dessert cups by MAD Hospitality’s nostaligc dessert concept, HAZE. Fresh pastries include mini garlic bread, mini shio pan and almond croissant while guests can indulge in their favorite side dishes including french fries, chicken sausage or arugula salad. To complement the meal, guests can select one classic beverage of their choice, featuring premium coffee or fresh juice to savour throughout the brunch.

The wooden board concept is designed to be the ultimate centerpiece for social gatherings. Whether it is a relaxed weekend morning with the family or a long catch-up with friends, Society’ Brunch offers a communal, high-quality dining experience tailored for sharing and savoring.

Offer Details:

• Launch Date: August 15, 2026
• Locations: Society Dubai, Jumeirah 1 and Society Abu Dhabi, Al Mamsha, Al Saadiyat
• The Menu: The signature wooden brunch board includes 1 Main, 1 Pastry, 1 Side Dish, 1 Dessert, plus 1 Classic Drink.
• Pricing: AED 120 per board (including drink)
• Availability:  Saturday and Sunday from 8:00AM until 2:00PM
• For reservations and more information, please call: +971 56 408  7099 for Society Abu Dhabi, and +97150 210 0096 for Society Dubai.

Opening its doors today, Bloom Arjaan by Rotana marks a new chapter for hospitality on Saadiyat Island. Developed through a partnership between Rotana, one of the region’s leading hotel management companies, and Bloom Holding, the contemporary lifestyle hotel introduces a fresh, neighbourhood-led approach to hospitality in the capital.

Located in Saadiyat Island’s Marina District, Bloom Arjaan by Rotana sits at the heart of one of Abu Dhabi’s most sought-after neighbourhoods, just steps from the waterfront promenade, restaurants, cafés, and boutiques of Mamsha Al Saadiyat and minutes from the world-renowned Saadiyat Cultural District, home to Louvre Abu Dhabi, teamLab Phenomena, Zayed National Museum, and the Natural History Museum Abu Dhabi. The 217-key property combines the flexibility of residential living with the services of a premium hotel, complemented by flexible co-working spaces, dedicated pet-friendly facilities, and Distrikt Social, a vibrant neighbourhood restaurant designed to bring together residents, visitors and the local community.

Commenting on the opening, Rotana CEO, Philip Barnes said: “The opening of Bloom Arjaan by Rotana marks another important step in our growth in Abu Dhabi, complementing our already strong offering on the island through Saadiyat Rotana Resort & Villas. In response to evolving travel and lifestyle trends, we are focused on curating flexible experiences that reflect how people increasingly choose to stay, work and connect. Our partnership with Bloom Holding enables us to bring this vision to life while continuing to evolve our portfolio around the changing needs of our guests.”

“The opening of Bloom Arjaan by Rotana reflects our long-term vision of curating destinations that enrich the way people live and experience our communities. Hospitality has always been an integral part of Bloom Holding’s strategy, complementing our residential developments while elevating the appeal and vibrancy of the destinations we create. Through our portfolio of internationally recognised five-star hotels and serviced residences, developed in partnership with leading global hospitality brands, we continue to attract visitors, support tourism, and contribute to the long-term economic value of Abu Dhabi. Bloom Arjaan by Rotana further strengthens this vision by introducing a hospitality offering that responds to evolving guest expectations with quality and exceptional service in Saadiyat Island, one of the capital’s most sought-after destinations,” added Bloom Holding CEO, Carlos Wakim.

Designed for both short visits and extended stays, the hotel features spacious studios, one- and two-bedroom apartments, guest rooms, and suites, with connecting options available for families. Merging the comfort of apartment-style living with the services and amenities of a full-service hotel, the accommodation offers generous open-plan living spaces, contemporary interiors, and well-appointed kitchens. Pet-friendly accommodation, including a dedicated Pawfect Apartment, complemented by thoughtful amenities for four-legged companions, ensures that every member of the family feels welcome.

Beyond the accommodation, Bloom Arjaan by Rotana offers a range of facilities that support both work and leisure. Guests can enjoy a rooftop infinity pool, whirlpool, sauna, fitness centre, five flexible meeting rooms, co-working spaces, complimentary access to Saadiyat Beach, and two outdoor event venues.

Dining is centred around Distrikt Social, the hotel’s vibrant all-day restaurant and bar, where fresh ingredients, global and local flavours, and a relaxed neighbourhood atmosphere set the tone from morning through to night. From speciality coffee and signature breakfasts to colourful lunches, bar bites, creative cocktails, zero-proof drinks, and lively evenings, the venue has been designed as a place where guests, residents, and visitors naturally come together. With indoor seating, a lively bar, selected pet-friendly areas, and a ground-floor terrace with easy street access, Distrikt Social offers a flexible setting for everyday dining, theme nights, brunches, social gatherings, and private events.

Available within Distrikt Social, the 24/7 Grab & Go offers light snacks and drinks for guests on the move, with a convenient self-checkout counter where guests can simply grab, scan, pay and go. Round-the-clock in-room dining further complements the hotel’s flexible dining offering.

Now open, Bloom Arjaan by Rotana invites guests to book their stay and discover a new neighbourhood destination where contemporary residential living, vibrant dining, and warm hospitality come together in the heart of Saadiyat Island. The opening marks another milestone in the long-standing partnership between Rotana and Bloom Holding, reflecting their shared commitment to delivering distinctive hospitality experiences that enrich Abu Dhabi’s evolving tourism landscape.

Inspired by the beauty of coastal landscapes and tropical gardens, The Tea Room introduces its new Coastal, Tropical & Floral Afternoon Tea, a captivating take on the classic afternoon ritual, bringing together ocean-inspired flavours, vibrant creations, and elegant presentation.

Designed as a sensory escape, the experience features a refined selection of savouries including Seared Scallops with Celeriac Purée, Tomato Jam and Balsamic Pearls; Lemongrass-Infused Shrimp with Tomato Tartar and Yuzu Pearls; Smoked Salmon Balls; Crab Cake with Smoked Paprika Aioli; and Parmesan Seafood Praline with Truffle Saffron Mayo, complemented by signature Black Ink Scones with Mangosteen Lime Jell and Chives Cream.

The sweet selection celebrates tropical indulgence with Mango & Coconut Mousse, Tiramisu, Sea Creatures’ Chocolate, Macarons, and Pavlova Nest with mascarpone cream and passion fruit pearls, each creation reflecting the artistry and imagination of The Tea Room.

Priced at AED 150 per person, this exquisite afternoon tea experience offers the perfect setting for leisurely gatherings, intimate celebrations, or a refined escape in the heart of Dubai, inviting guests to discover a fresh and imaginative interpretation of a timeless tradition.

Details:

• Date: 1st August onwards
• Price: AED 150 Per Person
• Venue: Tea Room
• Time: 12 pm to 9 pm
• Location: The Tea Room, Al Jaddaf Rotana Suite Hotel
• Contact: 04 596 2222

ANA was born from a simple question: where does one cuisine end, and another begin? The answer lies in the Emirates itself, a nation shaped by trade, travel and generosity, where cultures have long met and mingled. At ANA, every dish is a small act of storytelling. Every ingredient carries a memory. Every sitting is a ritual. Rather than treating Emirati cuisine as something to preserve behind glass, ANA reimagines it in motion. Traditional recipes meet contemporary technique. Local ingredients meet global influence. The result feels rooted, yet entirely of today.

Guests are invited to discover ANA’s signature menu, where cross-cultural influences meet the flavours of the region. Standout dishes include the Mubahar Chicken, served with ANA’s signature sauce, saffron rice, toasted nuts, and crisp shallots, alongside the Machbous, featuring slow-cooked lamb layered over fragrant hessa rice. From leisurely mornings to relaxed lunches and memorable evenings, ANA offers an all-day dining experience, welcoming guests seven days a week from 10:00 am to midnight. Each dish tells a story of heritage and tradition, thoughtfully reimagined through a contemporary culinary lens.

ANA is a concept by Mohamed Hilal, Founder and CEO of Mohamed Hilal Group, the Emirati lifestyle company. Under Hilal’s vision, ANA was created to introduce the richness of Emirati culture to the world through contemporary dining experiences that celebrate heritage, creativity and genuine hospitality.

“ANA is a space for convening, where ideas of the past, present and future can be tapped into, explored and given shape,” said Founder and CEO Mohamed Hilal of ANA. “The opening of Ana Dalma Mall allows us to bring that same spirit of Emirati hospitality to Abu Dhabi, inviting a new community of guests to discover cross-cultural Emirati cuisine that is as rooted in heritage as it is contemporary in expression.”

True to ANA’s brand identity, which is built on the concept of infinite iterations of the ANA “supergraphic” – a distinctive, hand-brushed rendering of the word “ANA” in both Arabic and Latin script. More than a restaurant, ANA is a place where culture is experienced and every guest is welcomed like family. ANA. Emirati for everyone.

If your client meetings usually involve hunting for a quiet corner in a crowded café, Bondz has a new alternative. The DIFC executive lounge has launched Executive Work Hours, a weekday concept that transforms its speakeasy-inspired venue into a stylish daytime destination for entrepreneurs, founders, executives and professionals.

Available Monday to Friday from 12pm to 4pm, the new offering is designed for everything from coffee catch-ups and brainstorming sessions to business lunches and back-to-back meetings.

The idea was inspired by founder & ex-banking professional, Ashish Agrawal’s own corporate experience. After years of hosting meetings in cafés, hotel lobbies and boardrooms, he recognised the need for a space that combines the comfort of hospitality with the privacy and sophistication professionals are looking for during the workday.

“Some of the most important business conversations happen outside the office,” says Agrawal. “But cafés can be crowded, hotel lobbies lack intimacy and most lounges only come alive after work. We wanted to create a space where professionals could meet, collaborate and build relationships in an environment that feels relaxed yet refined. While everyone celebrates Happy Hours, we thought it was time to celebrate Work Hours.”

Executive Work Hours includes three packages:

• The Espresso Stop (AED 45): Buy one coffee, get one free.
• The Desk (AED 95): Unlimited coffee for up to two guests, one starter and a complimentary house beverage.
• The Ritual (AED 195): Unlimited coffee for up to three guests, one starter, one main course and a complimentary signature beverage.

Each package is valid for up to four hours, making it suitable for everything from a single client meeting to a full afternoon of back-to-back appointments.

Located in Emirates Financial Towers, DIFC, Bondz has earned a reputation as one of the district’s stylish executive lounges. With the introduction of Executive Work Hours, the venue is extending that experience beyond evenings, offering professionals a more elevated place to work, meet and connect during the day.

Bondz’s menu thoughtfully pairs world-class cocktails with globally inspired cuisine. Beyond the Executive Work Hours offers, guests can elevate their meetings with signature cocktails and international dishes designed for leisurely business lunches and post-meeting conversations. Some of the best cocktails to try at Bondz are CoCotton, Dragon Breath, Monkey Boulevard, Rum Resolution, Secret Orchard and more.

Now, for the first time in its history, Signor Sassi returns home to Italy with the launch of Signor Sassi Mare in Porto Cervo, bringing its iconic dining experience to the heart of Sardinia’s glamorous Costa Smeralda for an exclusive summer residency.

Located at You Marina Restaurant and Lounge Bar in Piazza Azzurra, overlooking Porto Cervo’s iconic marina, Signor Sassi Mare combines the timeless elegance and celebrated cuisine of Signor Sassi with one of the Mediterranean’s most prestigious summer destinations. Set against the backdrop of Porto Cervo’s luxury yachts, crystal-clear waters and vibrant social scene, the residency offers a sophisticated yet relaxed celebration of Italian summer living.

Designed to capture the essence of long Mediterranean days by the sea, Signor Sassi Mare presents an elegant alfresco dining experience centred around exceptional seafood, premium seasonal ingredients and refined Italian classics. The menu pays tribute to the region’s rich culinary heritage while embracing the glamour and energy that have made Porto Cervo a favourite destination for international travellers, yacht owners and luxury seekers from around the world.

At the heart of the experience is a dedicated Pescheria, From The Sea selection, allowing guests to choose from the finest whole market fish and shellfish, prepared to their preference. Whether grilled, baked in salt crust, served acqua pazza style or paired with freshly made pasta, the menu showcases the freshest catch of the day in true Italian coastal fashion.

Alongside the Pescheria offering, guests can enjoy an array of signature crudo dishes, oysters, seafood towers, caviar and raw bar specialities. Much-loved Signor Sassi favourites also feature prominently throughout the menu, including lobster linguine, black squid ink spaghetti, seafood risotto and Milanese-style veal, celebrating the timeless flavours and culinary traditions for which the brand is renowned.

Reflecting Porto Cervo’s international summer crowd, Signor Sassi Mare will also introduce Yacht Sushi, an exclusive sushi menu featuring sashimi, nigiri, uramaki and signature rolls, designed to complement leisurely lunches, sunset aperitivos and elegant evenings by the water.

To conclude the experience, guests can indulge in desserts inspired by Italy’s southern coastline, from pistachio cake and lemon delizia to homemade gelato and classic tiramisu.

Marcello Distefano, CEO of San Carlo Group, said: “We are delighted to bring Signor Sassi Mare to Porto Cervo, one of the Mediterranean’s most iconic coastal destinations. As an Italian family business, it is particularly meaningful for us to bring the Signor Sassi brand to Italy for the very first time. Following the success of our expansion to locations such as Dubai and Miami, this opening marks another exciting chapter in the brand’s evolution. We look forward to welcoming guests to a truly vibrant celebration of Italian summer living on the Sardinian coast.”

Lorenzo Marras, President of Dining, Sunset Hospitality Group, said: “My connection with Signor Sassi runs deep; we first brought the brand to Dubai, and watching it become part of the city’s dining fabric was one of the most rewarding experiences of my career. This partnership with San Carlo Group feels like a story still very much in the making. Porto Cervo is a destination that demands the very best, and together, that is precisely what we intend to deliver. We look forward to welcoming guests to a summer they will not forget, and to many more ventures with San Carlo Group to come.”

As Dubai residents pack their bags for a London summer, San Carlo is quickly becoming the go-to booking for UAE travellers craving authentic Italian food, with two London locations ready to welcome them.

Tucked just steps from Harrods on Hans Road, San Carlo in Knightsbridge has been a staple part of London’s Italian dining scene for over three decades, loved for its glamorous dining room, classic menu and warm, family-run hospitality. On the edge of Mayfair, Cicchetti brings its Venetian-inspired, all-day small-plates menu to Piccadilly, with a fresh new interior that’s perfect for sharing good food and good company. Whether travellers fancy a classic, glamorous dinner or a laid-back share-plate evening, both spots sit just minutes from Knightsbridge and Mayfair’s favourite hotels and boutiques.

For the many UAE visitors who make London home for the summer, both restaurants offer something special, a dining experience that feels instantly familiar, like catching up with an old friend. In addition, both restaurants also offer private dining for those travelling with family or friends, making them a lovely choice for group bookings this summer.

Founded by the Distefano family in Birmingham back in 1992, San Carlo Group has won over food lovers across the Gulf through sister restaurants Signor Sassi and Cicchetti, with locations in Dubai, Doha, Riyadh, Al Khobar and Jeddah. The same spirit, authentic Italian food, genuine hospitality and no pretence, runs through every restaurant in the group, whether it’s in London or the Gulf.

Serenity – The Art of Well Being is celebrating its 10th anniversary this year, marking a decade devoted to the art of caring, to continuous innovation and to building a new vision of well-being. Over the past ten years, the brand has established itself as one of Portugal’s most prestigious names in the world of luxury well-being, distinguished by an approach that elevates well-being to its fullest, most transformative expression.

Founded in the Algarve in 2016, Serenity embarked on a journey defined by sustained growth and a relentless pursuit of excellence, expanding its presence both nationally and internationally to destinations such as Lisbon, Cascais and Dubai. In 2024, the brand marked a significant milestone in its international expansion with the opening of Serenity at Fairmont The Palm, Dubai, bringing its distinctive approach to well-being to one of the city’s most iconic destinations. In 2026, Serenity is preparing to open three new spaces – two in Portugal and one in Dubai – reinforcing its mission to make deeply meaningful well-being experiences increasingly accessible across different geographies.

More than a spa, Serenity represents an integrated 360° well-being ecosystem, designed to meet the physical, mental and emotional needs of the contemporary individual. Its offering brings together complementary concepts such as ACTIVE by Serenity, dedicated to movement, performance and recovery, and the healthy restaurant ZEST, where mindful nutrition plays a central role in promoting health and vitality.

In a decade marked by profound shifts in the way we understand self-care, Serenity has stood out for its ability to anticipate and set trends, introducing new concepts and innovative approaches to the national market. From longevity to physical recovery, from health optimisation to nervous system regulation, the brand has continually integrated experiences and therapies that address the challenges of modern life, fostering a deeper balance between body and mind. Intravenous therapies, ice baths and specialised recovery programmes are just some examples of a vision that sees well-being not as an isolated moment, but as a continuous and conscious practice woven into clients’ lifestyles.

Today, more than ever, true luxury lies in the ability to slow down, recover, reconnect and invest in one’s own health. It is within this space of balance, presence and longevity that Serenity continues to assert its identity, creating experiences designed to restore energy, promote mental clarity and cultivate a lasting state of well-being.

“We celebrate these ten years with deep gratitude and a sense of purpose, proud of a journey shaped by our ability to anticipate the future of well-being. This path has been built by the team members, partners and clients who believed in our vision from day one and who, every day, entrust us with their well-being. Throughout this decade, we have sought to contribute to a new way of living well – more integrated, more conscious and profoundly human. More than following trends, our commitment has always been to create transformative experiences that bring physical and mental health together and enable people to care for themselves in a genuine and sustainable way. It was with the conviction that well-being has the power to change the way we live that we built Serenity – The Art of Well Being. After a decade of continuous innovation, that purpose is more alive than ever. We look to the years ahead with a strong ambition to grow, determined to keep redefining the standards of excellence and to lead the future of this industry,” says Maria d’Orey, Founder & Global Director of Serenity.

Internationally recognised through numerous awards and a reference in the well-being and hospitality sectors, Serenity has been honoured over the past decade, among others, at the World Luxury Spa Awards, with distinctions including World’s Best Luxury Wellness Centre and World’s Best Spa Development Group.

10 Years | 10 Days | 10 Offers Campaign

As it celebrates its 10th anniversary, Serenity is turning the tables and sharing the gifts with those who matter most: its clients. Because the best way to celebrate is to share the journey with those who have always been there, the brand has created an exclusive July campaign: 10 days filled with 10 well-being experiences. The anniversary line-up includes unmissable offers such as complimentary access to the pool and beach, 50% off on the Matcha menu at Mashrabiya lounge, personalised physical assessments and a complimentary experience in the Aurum Suite when booking a couple’s treatment, among many others. Prior reservations are required through the spa WhatsApp number.

This initiative marks the start of a special anniversary program that reflects the brand’s ongoing commitment to the evolution of well-being and to creating experiences that are ever more emotional, conscious and personalised.