Aurora Flow represents a significant technical milestone by solving one of the most challenging problems facing scale commercial deployment of video intelligence: the ability not just to analyse what is happening across a sequence of movement over time, but to understand whether further review or action is required. This extends Eluviant’s existing platform that has been proven in production for years; an unsupervised self-learning engine that flags genuinely unforeseen events and a vision language model (Aurora) that has sat inside the live alerting decision for the past 18 months.

By recognising movement patterns and contextualising behavioural sequences as they unfold, Aurora Flow unlocks use cases that were previously out of reach for organisations operating in the world’s most secure and sensitive environments. Equipment tampering, unsafe climbing in dangerous environments, and dangerous driving are just a few of the behaviours that can be more accurately identified as they happen using AI video understanding.

Rafik Lamri, Regional Director, META at Eluviant, said: “We believe Aurora Flow is a frontier AI model in surveillance and a step change in what video intelligence can deliver, moving beyond detection and into genuine understanding and evaluation of behaviours and actions in complex live environments. It addresses a challenge that traditional video analytics has struggled to solve efficiently: the ability to understand what is happening in the moment when a single still frame is not enough. Things like fighting, climbing and theft have typically required human eyes to detect them accurately – now we can help operators focus on what needs their urgent attention by putting AI into the alert decision.”

Founded in 2017, Eluviant has spent nearly a decade proving that existing surveillance infrastructure can be so much more than a security measure. Today, organisations across every sector are recognising the untapped operational value sitting within their existing camera networks, driving a growing market for enterprise-scale video intelligence which is expected to be worth $30bn by the end of the decade. In the Middle East, UAE and Saudi Arabia lead the video surveillance market which is valued at USD 4.3 billion¹.

“The Middle East’s enterprise-scale video intelligence market is experiencing high growth due to smart city initiatives, large-scale infrastructure projects and government-mandated security measures,” Lamri added. “With our advances in video AI, we are making it far easier for organisations to manage large numbers of camera feeds. Using Aurora Flow, we were able to reduce 4,000 potential events in a day to just 7 verified alerts – 0.2% of the total volume. But this technology isn’t just empowering operators to reduce control room workloads and respond more quickly to incidents; it is enabling them to harness their existing footage as a rich data source for decision-making across their operations.”

Formerly IntelexVision, the company has also announced a full rebrand, and today steps forward with a new name and brand identity as Eluviant that reflects both the rapid evolution of video intelligence in the age of AI and the company’s ambition to continue pushing the boundaries of what’s possible in computer vision for video surveillance.

Eluviant’s technology is trusted across a range of demanding operational environments, from retail and critical infrastructure to smart cities. Whether supporting loss prevention, anomaly detection or rapid incident response, its solutions are built to meet the needs of organisations that require reliable, scalable AI across complex, multi-camera environments in real-time.

Eluviant works with enterprise customers representing some of the largest organisations in their sectors, and more than 60 technology and commercial partners. With over 250 deployments across five continents, Eluviant customers include Airbus, DP World, Prosegur and Vodafone.

The Pharmaceutical Research and Manufacturers Association in Gulf (PHRMAG), the region’s leading innovative biopharmaceutical research companies, and the Authority of Social Contribution – Ma’an, the Abu Dhabi Government’s official channel to receive social contributions, has announced a strategic collaboration aimed at enabling access  for oncology and rare disease patients most in need to innovative solutions and modern treatments, within an integrated framework aligned with the national health insurance system.

The collaboration brings together public and private sector to address a pressing issue, with a shared commitment to providing long-term impact, and continued care delivery for targeted patients. It further strengthens family stability resilience when facing health challenges, while contributing to broader social cohesion and supporting the objectives of the Year of the Family.

H.E. Abdullah Al Ameri, Director General of the Authority of Social Contribution – Ma’an, said:
“Our collaboration with PHRMAG represents a strategic step towards establishing a long-term and integrated healthcare system for oncology and rare disease patients in Abu Dhabi, reflecting our commitment to supporting key social priorities that matter to community members, particularly in the healthcare sector.

“At the Authority of Social Contribution – Ma’an, we are committed to directing social contributions and efforts towards creating tangible impact in the lives of the community members, including patients with complex medical conditions. This collaboration reflects a model of integrated roles between the public and private sectors, by leveraging the expertise of companies within ‘PHRMAG’ and unifying their efforts through the Authority’s platform, which ultimately contributes to enhancing access to specialised healthcare services, improving quality of life, and reinforcing the values of shared responsibility and social solidarity.”

The Authority will oversee allocation of contributions in line with agreed project milestones. A dedicated committee will also be established to monitor the initiative’s progress through monthly meetings aimed at assessing developments, providing the necessary strategic guidance, and reviewing progress achieved, ensuring effective collaboration and continuous knowledge exchange between both parties throughout the duration of the project.

H.E. Mohammed Abdullah Al Awadi, Executive Director of the Health System Financing Regulation Sector at the Department of Health – Abu Dhabi, said: “We are thrilled to witness the collaboration between the Authority of Social Contribution – Ma’an and PHRMAG, which will contribute to supporting our mission of ensuring accessible, world-class healthcare for community members, accelerating innovation and research within the healthcare sector, and advancing the early detection and treatment of rare diseases. This collaboration contributes to building a healthier society with longer, better wellbeing for individuals, while further strengthening Abu Dhabi’s position as a leading destination for innovation in life sciences.”

Sameh El Fangary, Chairman of PHRMAG, added: “As an industry association representing innovative pharmaceutical companies, we are committed to partnering with Abu Dhabi’s health and social authorities to ensure continuity of patients having access to treatment and care when needed. This collaboration with the Authority of Social Contribution – Ma’an reflects our shared ambition to co-create sustainable solutions that improve access to high-quality medical care for those who need it the most from oncology and rare disease patients.”

The partnership reflects Abu Dhabi’s ongoing commitment to strengthening collaboration between the public and private sectors, as an effective approach to addressing complex healthcare challenges.

-END-

About the Authority of Social Contribution – Ma’an

Established in 2019 by the Department of Community Development Abu Dhabi (DCD), The Authority of Social Contribution – Ma’an is the Abu Dhabi government’s official channel to receive social contributions, dedicated to uniting community efforts and fostering a culture of giving by collecting contributions, directing them towards social priorities, empowering social enterprises, and promoting volunteering to build a cohesive community.

The Authority supports projects that address social priorities in health, education, environment, infrastructure, and social services, aiming to nurture a collaborative and active community by connecting individuals and entities in the public, private, and civil society spheres to support their communities.

Contributions made to the Authority of Social Contribution – Ma’an are transparently deployed in full to social projects led by key partners meaning benefactors can maximise the impact their funds have in driving community engagement and providing access to essential resources, programmes, and funding for organisations across Abu Dhabi to achieve their Corporate Social Responsibility and sustainable development goals.

KnowBe4, the global leader in digital workforce security, securing both AI agents and humans, today announced the launch of its new research report, “From Agentic Risk to Human Wins: Building a Culture of Security in the Era of Agentic AI.” The findings expose a dangerous reality for modern organisations in the United Arab Emirates and Saudi Arabia: autonomous AI tools are expanding the corporate attack surface faster than security teams can implement guardrails.

With agentic AI now widely embedded in day-to-day work, 84% of cybersecurity leaders in the UAE & Saudi Arabia report that AI agents are already taking actions within organisational workflows. However, a lack of governance is leaving organisations exposed; the report shows that around 1 in every 4 organisations (24%) report their use of AI is unapproved or ungoverned. This unmanaged “Shadow AI” effectively operates as an invisible layer of shadow employees handling sensitive organisational data without oversight.

Key Findings from the Report:

• 88% of employees in the UAE & Saudi Arabia say that deepfake voice and video content is now so realistic it is impossible to know what to trust and 52% openly admit they could be tricked by a deepfake scam at work.
• More than half (54%) of cybersecurity leaders in the UAE & Saudi Arabia report that mistakes during everyday work have had the greatest impact on their organisation’s cybersecurity in the past 12 months. Compounding this, 44% of employees acknowledge that time pressures and workplace distractions actively drive them to make critical security mistakes, even when they know the safe protocol.
• 36% of cybersecurity leaders in the UAE & Saudi Arabia identify AI-enabled attacks as a key driver of future human-related cybersecurity risks.
• 41% of employees reported that they commonly source their own agentic AI tools where options are unavailable or restrictive, leaving organisations vulnerable to cyberattacks. Concurrently, 52% of cybersecurity leaders report that the use of unsanctioned software and AI apps has actively impacted their security posture over the past 12 months.
• Although 76% of security leaders feel “very well prepared” to handle unexpected or emerging AI-driven threats over the next year, 84% of them confirmed that improvements are still needed to ensure AI tools and agents operate within organization’s security policies and approved risk limits.

The report shows that organisations making progress are those who prioritise cybersecurity as a culture over a mere function, seamlessly incorporating secure behaviours into daily work. These organisations are creating environments where employees feel safe reporting mistakes, with 82% of employees agreeing.

“Cybersecurity has entered a volatile phase where organisations are trying to secure a hybrid human and AI workforce that’s changing more quickly than security leaders can keep up,” said Dr. Martin Kraemer, CISO Advisor at KnowBe4. “Attackers are moving at machine speed, using attacks such as deepfakes to target employees and prompt injections to hijack AI agents. Leaving almost a quarter of your corporate AI usage ungoverned is a massive open invitation to threat actors.”

The “From Agentic Risk to Human Wins: Building a Culture of Security in the Era of Agentic AI” report concludes that achieving “Wins” requires organisations to design systems that guide behaviour, build supportive cultures, and shift from tracking failures to reinforcing positive actions, and extending a security-first mindset across both AI agents and humans.

Agentic AI is transforming how enterprises interact with their customers, and internal IT teams are adopting AI agents faster than their security tools can keep up. Unlike vendors that add a simple chatbot to their existing product, Cequence took the opposite approach; the entire platform is AI-native and open, enabling customers to use Cequence’s built-in model or one of their choosing. With Platform 9.0, any practitioner can open a conversation and start asking the questions they actually care about, without knowing the interface, navigating menus, or understanding how the product works. The platform finds the answers. Teams with sophisticated AI workflows can use their own agents to directly drive these same capabilities through the open MCP architecture, without the need for custom integration.

Ameya Talwalkar, CEO and Co-Founder at Cequence, said: “Most vendors looked at the agentic era and added a chatbot. We looked at it and rebuilt the architecture. Cequence Platform 9.0 exposes the entire Cequence platform through an open MCP architecture so any agent can operate it directly, whether through our built-in AI Assistant, or a customer’s own agent. That is what AI-native actually means: the UI becomes optional. We are building for the way the agentic enterprise already works, while making sure a human approves every change along the way.”

AI-Native Platform with a Built-In AI Assistant

Cequence Platform 9.0 ships with a built-in AI Assistant that answers plain-language questions such as “What is my biggest risk right now?” with ranked, evidence-backed findings drawn from live platform data. Unlike most security chatbots that only deliver value in the hands of experienced practitioners, the Cequence AI Assistant arrives with skills built on years of application, API, and data protection work in high-traffic enterprise environments, able to guide practitioners of all skill levels from day one.

Agent capabilities in Platform 9.0 include:

• Drive valuable actions from simple conversations: use plain-English to easily and quickly drive results. Have the AI Assistant classify APIs, identify risks, draft rules, and create reports, all without navigating the UI.
• Open MCP server: any MCP-capable agent, SOAR platform, or automation workflow can interact with, configure, and pull insights from the platform through an open API contract, with no custom integration, incorporating API security into broader agentic workflows
• Human in the loop: read actions run freely; every proposed write shows the exact change and requires explicit human approval before anything happens
• Full transparency: every answer exposes the AI Assistant’s reasoning and the underlying tool calls; when it lacks a tool for a task, it says so rather than guessing

Shreyans Mehta, CTO and Co-Founder at Cequence, said: “Most security chatbots are only as useful as the person asking the questions, which means they fall flat in the hands of anyone who is not already an expert. We built the Platform 9.0 agent differently. It runs a full agentic loop, planning which tools answer the question, calling them, and synthesizing ranked, evidence-backed recommendations while showing you exactly how it got there. When it does not have the tool to do something, it tells you instead of guessing. That governance-first design is not an afterthought. It is the same conviction behind the Cequence AI Gateway, and it is what makes this safe to put in front of any practitioner from the start.”

Compliance-Ready Risk Rules and Compliance Packages

Compliance is the most common forcing function for an API security purchase, and the most common place programs stall. Platform 9.0 ships the rules, frameworks, and reports to make customers audit-ready immediately, with no professional services and no custom rule development required.

Compliance capabilities in Platform 9.0 include:

• 250+ pre-built risk rules: Mapped to 25 global compliance frameworks including OWASP API Security Top 10 (all versions), PCI DSS, GDPR, HIPAA, SOC 2, ISO 27001, NIST CSF, DORA, NIS2, LGPD, SAMA, MAS TRM, and additional regional frameworks across the Americas, EMEA, and APAC
• One-click audit-ready reports: each report builds from live data, maps findings to the framework’s specific controls, scores risk by control area, and provides remediation guidance for every gap; reports can be company or partner branded
• Observe mode: see how proposed rules perform for testing purposes without raising formal issues, allowing teams can add frameworks without a flood of unreviewed findings
• Test panel: validates any rule against sample request and response data before activation

Re-Architected API Security Engine Built for Enterprise Scale

Agentic AI is accelerating API endpoint growth faster than any prior technology wave. Platform 9.0 includes a complete rebuild of the engine that discovers, catalogs, and scores risk across an organization’s API estate, delivering higher performance at a smaller CPU footprint.

API security engine improvements in Platform 9.0 include:

• 50x increase in API endpoints supported: with sub-five-second page load times across every view regardless of endpoint count
• Reduced compute costs: dramatic CPU footprint improvements translate directly into lower infrastructure costs, especially for on-premises deployments

Magna AI, Inc., the global integrated‑value‑chain sovereign AI transformation leader established through a partnership between Trend Micro and Wistron Digital Technology Holding Company (WDH), powered by NVIDIA, today announced a strategic collaboration with Saudi Xerox, official representation of Xerox Trading Company in Saudi Arabia that is redefining the workplace experience by providing solutions to improve business processes, automation, and printing technology. The initiative was formalized during the Global AI Show 2026 in Riyadh by Dr. Moataz BinAli, Chief Executive Officer of Magna AI, and Mehmet Sezer, General Manager of Saudi Xerox.

The strategic framework will enable both companies to advance AI data centres, sovereign AI Factory capabilities, secure AI platforms and large-scale AI adoption for both government-led national initiatives and enterprise customers. The collaboration is aligned with Saudi Arabia’s digital transformation agenda and Vision 2030 objectives, with a focus on enabling secure, scalable, and locally relevant AI adoption across the public and private sectors.

The collaboration comes amid rapid expansion of the Kingdom’s AI infrastructure sector. Saudi Arabia’s AI data center market is forecast to grow from USD 0.63 billion in 2025 to USD 1.74 billion by 2030, representing a compound annual growth rate of over 22%, according to Mordor Intelligence. This growth is driven by Vision 2030 digital investment, government data-sovereignty mandates, and rising demand for locally hosted AI workloads.

“Saudi Arabia is building one of the most ambitious national AI agendas in the world, and that requires infrastructure with governance and security built in, shaped around the organization’s own requirements rather than a vendor’s defaults which creates the conditions for genuine long-term control,” said Dr. Moataz BinAli, Chief Executive Officer, Magna AI. “By combining Magna’s full value-chain AI Factory capabilities with Saudi Xerox deep on-ground presence in the Kingdom, we can help government and enterprise organizations move from AI ambition to AI at scale on infrastructure they own and control. This alliance also reflects our commitment to working with local partners to build the AI capacity, resilience, and ecosystem required to support long-term national transformation.”

Under the agreement, Magna AI will drive AI Factory architecture, platform development, AI security, and governance frameworks, while Saudi Xerox will support local infrastructure integration, security operations, compliance alignment and on-ground execution across the Kingdom.

The two companies intend to collaborate across several areas, including sovereign AI Factory development for large-scale model training, fine-tuning, inference, agentic AI operations, and data pipelines; secure AI operations aligned with Saudi data-residency and cybersecurity requirements; sector-specific AI applications for government and enterprise; and AI skills development and capacity building.

“Saudi Xerox is committed to supporting the Kingdom’s digital transformation through advanced IT, cloud, managed services, and cybersecurity capabilities,” said Mehmet Sezer, General Manager, Saudi Xerox. “This joint effort brings together Magna’s AI platform and security expertise with our established services and execution capabilities in Saudi Arabia, enabling national institutions and enterprises to adopt advanced AI with confidence and in line with local regulatory requirements. Our aim is to help organizations to adopt AI in a secure, compliant, and practical way that supports measurable business and national outcomes.”

Magna AI is the Title Sponsor of the Global AI Show 2026. Throughout the two-day event, Magna AI is showcasing is its sovereign AI infrastructure and enterprise AI platforms, as well as it’s security and industry-focused solutions. Magna AI leaders are also offering perspectives to organizations across industries looking to build production-ready AI that delivers measurable business outcomes. 

MagnaVERSE is Magna AI’s unified AI software platform, bringing together models, agents, applications, infrastructure, and governance within a single operating environment. It serves as the intelligence layer where organizations can design, deploy, operate, and scale AI capabilities across the full lifecycle while maintaining operational control, visibility, compliance, and security.

“AI is rapidly becoming a foundational layer for economic growth, national competitiveness, and enterprise transformation. The challenge today is execution,” said Dr. Moataz BinAli, Chief Executive Officer of Magna AI. “Most organizations understand the potential of AI. The harder challenge is deploying it securely, governing it effectively, and operating it at scale. MagnaVERSE was built to provide the capabilities required to move from AI ambition to AI execution.”

The launch comes as organizations increasingly look to move agentic AI from experimentation into real-world operations. According to Gartner, more than 40% of agentic AI projects will be cancelled by the end of 2027 due to escalating costs, unclear business value, and inadequate risk controls. MagnaVERSE is engineered to address these challenges by orchestrating agents, models, and workflows within a governed, production-grade environment.

The AI software platform aims to provide a sovereign-ready AI stack with data residency, access control, security, and compliance embedded into the architecture. Magna AI’s forward-deployed engineering model connects AI directly to enterprise workloads, regulatory requirements, and national priorities, supporting transformation across sectors including government, financial services, healthcare, energy, manufacturing, and smart cities.

As Saudi Arabia advances its AI ambitions under Vision 2030, the focus is increasingly shifting from access to technology toward the capability required to deploy, govern, secure, and scale AI effectively. Magna AI’s role as Title Sponsor of Global AI Show 2026 reflects its commitment to helping governments and enterprises operationalize AI securely, responsibly, and at scale. Attendees at Global AI Show 2026 can experience MagnaVERSE first-hand at the Magna AI booth, while others can explore it online at https://magnaai.com/demo/magnaverse

Assets under management (AuM[1]) in the GCC grew by 10% in 2025, reaching $2.7 trillion and marking one of the strongest annual performances in over a decade, according to a new report from Boston Consulting Group (BCG). The findings, released as part of BCG’s Global Asset Management Report 2026: An Imperative for Growth, reveal that the GCC retail segment demonstrated particularly strong performance, recording growth of 14% while institutional assets increased by 9%. While institutional assets continue to dominate the regional market, retail assets are growing at a faster pace, with retail representing 7% and institutional assets accounting for 93% of total regional AuM.

Saudi Arabia continues to anchor regional growth, commanding the highest share of retail mutual funds and ETFs across both the broader Middle East and the GCC, followed by the UAE and Kuwait. The Kingdom’s General Organization for Social Insurance Public Pension Agency (GOSI-PPA) remains the largest pension fund in the region, with Kuwait’s WAFRA maintaining its position as the second largest. Among sovereign wealth funds, the Kuwait Investment Authority recorded the largest externally managed AuM, followed by the Abu Dhabi Investment Authority.

“The GCC asset management industry is at an inflection point that demands a fundamentally different approach to competition,” said Lukasz Rey, Managing Director & Partner and Middle East Head of Financial Institutions at BCG. “While near-term dynamics will depend on the broader market environment, the region’s structural fundamentals remain compelling, and many asset managers continue to view the GCC as a strategic priority. Firms that invest in distribution capabilities and technological transformation will be best positioned to navigate uncertainty and capture the opportunities ahead.”

In addition to regional dynamics, BCG’s Global Asset Management Report 2026 identifies key structural forces transforming the industry on a global scale, from the growing centrality of distribution to the adoption of AI-driven operating models and the emergence of tokenization.

Globally, BCG’s report finds that growth is becoming more concentrated among leading firms with scale and distribution access. Revenue growth is decoupling from asset growth as fees decline, while traditional economies of scale are being offset by rising technology investment and fee pressure. Together, these trends point to a more competitive environment in which only a subset of firms is positioned to capture disproportionate growth.

Distribution Becomes the Key Competitive Differentiator

The report emphasizes that the basis of competition in asset management is undergoing a structural shift globally, with distribution emerging as the primary battleground for growth. As product manufacturing becomes increasingly commoditized, control of distribution channels, including platforms, advisors, and institutional relationships, is becoming the key determinant of success.

AI is accelerating these shifts by compressing traditional differentiation and enabling new forms of scale. Globally, BCG estimates asset managers could reduce costs by 25–35% over the next three to five years, while increasing research coverage two- to five-fold and client coverage per relationship manager three to five-fold, all with faster, more scalable personalization. AI allows firms to scale without proportional headcount increases, fundamentally changing the economics of growth. However, most firms remain in early adoption stages, focused on pilots rather than full transformation. Those that fail to redesign their operating models risk falling behind AI-native competitors that can scale faster and operate more efficiently.

“Middle East asset managers have an opportunity to leapfrog traditional operating models by embedding AI and digital capabilities into their core operations,” said Mohammad Khan, Managing Director & Partner at BCG. “While the path forward will require navigating evolving market conditions, firms that move strategically to build scalable distribution networks and technology-enabled platforms will be well positioned to shape the next era of regional asset management.”

Tokenization as a Catalyst for Disruption

Alongside AI, BCG’s global report identifies tokenization and digital assets as emerging forces that could reshape market structure. The value of tokenized real-world assets is projected to reach $14 trillion by 2030 and $55 trillion by 2035, creating new channels for distribution, ownership, and product design. These developments could alter how assets are accessed, transferred, and managed, potentially weakening traditional advantages tied to scale and distribution while enabling new entrants to compete.

“The convergence of tokenization, AI, and evolving investor expectations is reshaping the competitive landscape in ways that favor agility over incumbency,” said Nabil Saadallah, Managing Director & Partner at BCG. “For asset managers in the GCC, success will increasingly hinge on their ability to deliver personalized solutions at scale, those who embrace this shift stand to unlock significant value in a rapidly transforming market.”

As market-driven growth gives way to competition-driven growth, asset managers face a more complex and less forgiving landscape. Capturing net inflows, building scalable distribution, and embedding technology into core operations will determine which firms succeed.

Subconscious AI has been developed as the cognitive intelligence layer within Shaffra’s Enterprise AI Workforce Platform. It enables autonomous AI teams to remember what matters, prioritise relevant knowledge, and reason with stronger business context by creating a continuously updated layer of organisational intelligence. Instead of repeatedly processing full historical data, AI employees can access the most relevant information in real time, improving efficiency, continuity, and decision support across complex enterprise workflows.

The launch also showcased how Subconscious AI will support Shaffra’s expanding portfolio of enterprise AI roles. The current portfolio includes AI sales agents, receptionists, and project managers, with more than 20 additional AI roles scheduled for launch in September 2026. These roles are designed to help organisations deploy governed AI employees across sales, operations, finance, HR, customer service, and knowledge management.

“The next phase of enterprise AI will not be defined by chatbots or copilots, but by AI systems that can operate with memory, context and accountability inside real organisations,” said Alharith Alatawi, CEO and Co-Founder of Shaffra. “Subconscious AI is built for this shift. It gives autonomous AI teams the ability to retain what matters, prioritise business knowledge, and act with stronger organisational context. This is what makes AI practical, governed and valuable at enterprise scale.”

Shaffra is expanding its footprint beyond Saudi Arabia, with services now reaching selected Asian and European markets, alongside continued growth across Bahrain, Oman, and Qatar. The company is backed by leading regional and international investors, including stc, Omantel, and global technology leaders, having raised more than $10 million to accelerate the development of enterprise AI technologies and autonomous workforce platforms.

The launch of Subconscious AI reflects Shaffra’s belief that the future of enterprise AI is not about replacing human expertise but increasing its impact. As organisations adopt autonomous AI teams, competitive advantage will come from leaders and employees who know how to combine human judgment with AI systems that can remember, prioritise, and execute within real business operations.

The network brings together four of the region’s leading specialist communications firms, Brazen MENA, Cicero & Bernay, Salient Communication Group and SOCIALEYEZ under a single accountable structure. RAIYN is designed to help organisations across MENA and beyond strengthen their reputation, make better decisions, and deliver outcomes with lasting impact.

The organisations RAIYN serves operate in an environment defined by constant change, heightened scrutiny and increasingly complex stakeholder expectations. Reputation and business performance are more closely connected than ever, yet many leaders still navigate them through fragmented advice and disconnected specialists. RAIYN brings these capabilities together into one integrated model.

It offers clients a team of owner-operators who bring passion and strength, an integrated platform of insights, strategy, and creativity, specialisation that brings in-depth sector expertise, and measurement that proves value. Every engagement starts with regional expertise and aligned thinking, so that communications are relevant, credible and effective from the outset. Its approach is defined by transparent counsel, clear ownership and accountable delivery. Decision-making stays close to the work, and success is measured by the impact created for clients.

Commenting on the launch, Nahawi said:

“The people of this region, nationals and expats, are best suited to speak on its behalf. That is the belief on which RAIYN is built. We have brought together the best practitioners in the region, combining creativity, sector expertise, AI mastery and cultural depth. Communications needs a new dawn. That dawn begins with trust. RAIYN is a promise to bring people together, to build respect and to put trust at the centre of everything our industry does.”

Nahawi, who has spent 30 years helping shape the world’s communications intelligence industry, is joined by four RAIYN principals: Ahmad Itani, Founder and Chief Advisor, Cicero & Bernay; Louise Jacobson, Managing Partner, Brazen MENA; Sean Trainor, Chief Executive, Salient Communication Group; and Tarek Esper, Managing Director, SOCIALEYEZ.

Each firm contributes distinct strengths to one connected model.

• Brazen MENA is an insights-led communications agency shaping reputations and building influence for global and regional brands across lifestyle, luxury and corporate communications. Built on strategy, intelligence, care and genuine partnership with every client.
• Cicero & Bernay has helped define the evolution of strategic communication across the MENA region, bringing analytical rigour, creative discipline and a culture of measurable outcomes, guided by its enduring principle “Empowered by Facts.”
• Salient Communication Group is a Riyadh-based strategic communication consultancy helping leaders close the gap between what their organisations do and what stakeholders believe they do.
• SOCIALEYEZ is the Middle East’s leading team of creative strategists, driven by its philosophy “Create No Matter What,” which brings strategy and execution under one roof and ensures ideas land creatively and deliver commercially.

RAIYN brings together more than 700 professionals across strategic advisory, creative, digital and intelligence, and operates within News Group International (NGI), which also owns CARMA, the global media intelligence company. Through CARMA, RAIYN embeds real-time intelligence, analysis and foresight into strategy, counsel and outcome measurement, helping organisations navigate complexity and identify opportunities as they emerge.

The name RAIYN reflects the principles on which the network is built. Drawing inspiration from light (Ray), growth (Rain), humanity (Ai), intelligence (AI) and balance (Y/N), it represents the balance between human relationships and technology, intelligence and creativity, ambition and responsibility. At its heart is a belief that the strongest communications are built when different perspectives, disciplines and strengths come together to create trust and lasting value.

Unlike conventional EHR systems that integrate artificial intelligence as an additional capability, IntelliCare has been built with AI embedded at the core of its clinical workflows. The platform is designed to streamline administrative processes, reduce documentation burdens, and enable physicians to dedicate more time to patient care while improving operational efficiency across Medcare’s network.

The AI-powered platform will provide clinicians with faster access to comprehensive patient information, including diagnoses, medications, laboratory results, procedures, and previous clinical notes. Features such as natural language interaction, intelligent information retrieval, and ambient clinical documentation are expected to simplify day-to-day workflows and reduce time spent on manual administrative tasks.

Future releases of IntelliCare will also introduce agentic AI capabilities, allowing intelligent assistants to support clinical decision-making and workflow management while ensuring physicians remain in control of care decisions.

Alisha Moopen, Managing Director and Group CEO of Aster DM Healthcare, said the implementation represents a significant step towards redefining healthcare delivery through intelligent technologies that augment clinical expertise rather than simply digitising existing processes.

The deployment also strengthens Medcare’s broader digital transformation strategy, reinforcing its commitment to delivering more connected, data-driven, and patient-centric healthcare services. With a unified digital health record spanning hospitals, clinics, laboratories, and insurers, the platform is expected to improve continuity of care, minimise duplication, and support more informed treatment decisions.

Ali Abi Raad, Managing Director of InterSystems Middle East, India and South Africa, noted that the implementation builds on a long-standing partnership between the two organisations and marks the next stage in Medcare’s healthcare technology journey.

Since its global launch in 2025, IntelliCare has been deployed across eight hospitals operated by Indonesia’s EMC Healthcare and is the first unified AI-powered electronic health record platform to achieve the European Union’s Class IIa Medical Device Regulation (MDR) certification for clinical safety.

The rollout positions Medcare among the region’s early adopters of AI-native healthcare platforms as healthcare providers increasingly look to intelligent systems to improve clinical outcomes, operational efficiency, and patient experience.