This new Philips Momentum bears the name Momentum 559M1RYV and bears the same exterior appearance as the previous version, including the adoption of a VA LCD panel with a W-LED backlight system with Ambiglow technology. Innovative Ambiglow technology creates an aura of light on the surrounding wall from behind the screen panel. Its fast processor analyzes the content of the displayed image and continuously adapts the color and brightness of the emitted light to match the displayed image. This technology claims to reduce eye strain to enjoy the scenes. The gaming monitor includes a specially designed speaker enclosure from the engineers at Bowers & Wilkins, the British loudspeaker company.

Pankaj Budhiraja, Category Manager – Middle East & Africa, Philips Monitors said, “This monitor is a wholesome entertainment package with build-in stereophonic speakers, sharp picture quality, vibrant colors, dynamic contrast, and excellent resolution.”

Key features for Philips Momentum 559M1RYV:

• Screen size: 55-inch
• Resolution: 3840 x 2160 UHD 4K
• Refresh rate: 120Hz (HDMI 2.1); 144Hz (DisplayPort 1.4)
• Ports: HDMI 2.1 (x3), DisplayPort 1.4 (x1), USB-C (x1), USB-B (x1), USB 3.2 (x4)
• Ambiglow: 3-sided

Please share a glimpse about this newly launched product from LG and other key attractions from LG in this Gitex.

This premiere solution is world’s narrowest bezel video wall measuring at only 0.9 mm and has created a significant interest among regional enterprises for this solution. We have received great response so far from the market and this has been our key attraction in this year’s Gitex Show.

Other products which we have showcased at LG’s Information Display booth during GITEX 2015 are catering to several industry verticals such as education, transportation, retail and hospitality. The products include the 98″ Premium 4K Display showcasing Smart Retail Solutions; Hospitality TV’s with multiple Global partners showcasing their impressive solutions and references worldwide; 84″ 10 point touch UHD display targeting the Education vertical showcasing a Cloud Collaboration Solution. LG’s webOS platform and many more leading solutions targeted at various verticals across the region. These are some unique technology based futuristic solutions.

How the digital display market is evolving in Middle East Market?

Digital display technology is gaining momentum as in today’s market, consumers are becoming more aware than ever about high-quality products. New technologies and innovation are getting high acceptance in this market.

What kind of technologies driving the digital display market in Middle East segment?

4K is now an industry standard while interactive and smart technology are the future in addition to experiential and unconventional technology. The quality of displays in stores or across any industry is becoming a visual cue on the quality of products.

While participating in Gitex for the first time, how has been your experience so far?

Gitex is a great platform to build awareness in the market and it becomes a key forum to showcase B2B products and solutions. Being the biggest IT tradeshow in the region, Gitex has enabled a widespread awareness of LG solutions to various players.

LG Electronics has made this global launch of the world’s narrowest bezel video wall at Gitex, this has made our participation very important and critical for the market as well as for the company.  This new innovation product solution is redefining the video wall industry as it’s significantly slimmer than those in the market with a typical bezel dimension standing at 3.5mm.

What kind of expectation you have from this new product?

As I mentioned, the product has created a great buzz in the market. We have got great participation and involvement of potential customers. The product has strong potential for this product across several sectors including transportation, hospitality, retail and education.

As a matter of fact, in the retail industry, it is very crucial to capture customer’s interest in a clear and effective manner that the video wall provides. In another example, for public transports such as Metro train stations and airports, efficient information display systems is needed to manage ever-growing passenger volume and authorities are under regular pressure to meet the customer demands of maintaining and ensuring high level of satisfaction.

The non-airlines segment – duty free retail, concessionaire spaces, etc – continues to become more important for generating ever essential revenue for the airports.