How important is professional-grade video collaboration to innovation in modern workplaces?

The first step to innovation is collaboration, and our video collaboration and personal workspace solutions make this happen because employees are empowered to embrace the “work and create from anywhere” concept. Video serves as a “middle ground” between voice-only phone calls and in-person meetings, which is important for building business relationships. Moreover, video collaboration solutions enable managers, and the workforce to better convey and understand the information that is being shared. As a result, new ideas can be actioned and rolled out faster, and that too, with a higher degree of quality and customer learning.

Briefly tell us about the industry verticals that you’re focused on at GITEX

Loubna Imenchal, Head of Enterprise Business, AMECA – Logitech

Organizations within the government, financial, education, and healthcare have been and will continue to be our focus. The application of video collaboration solutions may be different for each of these sectors but the end goal is common, to improve collaboration in the world of hybrid – with customers, partners, and employees.

What kind of solutions do you provide for the healthcare, and education sectors?

Our Logitech MeetUp is a bright example of a conference camera suitable for the demanding healthcare environment. MeetUp provides 4K Ultra HD optics for a sharp, distortion-free 120° view of both patient and room, enhancing the quality of telehealth offerings.

In the education sector, our video collaboration solutions can maintain and enhance many scenarios across teaching and learning Interactions between faculty, teachers, and parents; and even guest lectures and field trips to get the best learning outcomes. We have the Logitech MeetUp, Rally Bar, and Rally Plus video collaboration solutions which are easy to use and deploy. They provide exceptional clarity and wide viewing angles to show more of the classroom to remote pupils.

Speak about the products, and solutions that Logitech is presenting at GITEX 2022

At GITEX Global, we will be showcasing in-office and personal workspace solutions that focus on human-centered solutions in this “New Logic of Work.” We recently launched Logitech Brio 505 and Zone Wireless Headphones will be showcased. In addition, we also want to show how enterprise-grade solutions can be blended into personal workspace through our Ergo and MX series solutions to have a seamless hybrid style of work.

What differentiates Logitech from its market rivals, and what are your goals and objectives for the remainder of 2022?

As a market-driven and solutions-based company, Logitech is in the best position to enable organizations to lead their digital and workplace transformation. We help customers think through their processes of how infrastructure, tools, software, services, and physical environment all work together.

Globally, our client portfolio includes the top 10 largest pharmaceutical companies, 9 out of 10 largest healthcare companies, 8 out of 10 largest automakers, and 9 out of 10 manufacturing companies.

We have new product launches in the remainder of 2022. And, we will always continue exploring new partnerships to strengthen our presence in the region.

Logitech, a world leader in professional video collaboration (VC) solutions had invited 100+ tier 1 partners, distributors, and solution integrators to outline its business strategy. A full-day event was filled with learning, fun, and team bonding activities where the event started at Grand Millennium Hotel followed by a great evening at Topgolf in Dubai.

With 18 years of excellence, Newcom Computer Systems is one of the best IT and value-added distribution companies offering both business and consumer solutions.

“Adhering to our vision and mission to become a trusted distributor for every potential partner in the entire middle east and Africa region, also to meet our customers’ expectations with innovative products and impeccable services,” said Jai Bhatia – Director Sales and Marketing at Newcom.

“As Newcom, we would like to thank the entire team of Logitech including Nancy Thomas, Brooke Ellingworth, Loubna IMENCHAL, Mohammad Ali, Azeem Mohammed, Mohammed Iqbal, and all the credits for the awards go to all our partners along with Newcom squad who made this possible,” Bhatia added.

He also said, “with our current presence since mid-2021 in Africa region, we have opened our doors for new brands under new categories to associate with our growing team.”

The company came about as a belief in the need for a robust distribution system and has prevailed in creating and maintaining the trust of the large-scale customers in the Middle East and Africa region.

Newcom has a strong distribution network with 2000+ trusted partners spread across the Middle East and Africa regions along with the support of our valued partners that include sub-distributors, wholesalers, power retailers, online retailers, system integrators, and value-added resellers, and distributors (VAR/VAD).

Along with Logitech, Newcom provides an enterprise IT solution with renowned brands such as Samsung, Hikvision, Targus, Rapoo, ViewSonic, Norton, J5create, Tucano, HP, ESET which puts us into a place as one of the leading distributors in UAE. The range of these products spans monitors, gaming accessories, videoconferencing devices, docking stations, cables and adaptors, cybersecurity products, and more.