40% of current market leaders could get displaced by digital disruption in five years. Designing & launching a next generation data center is the answer for being a disruptor, not get disrupted. In its 2015 Middle East Technology, Media & Telecommunications (TMT) predictions, Deloitte expects the region’s digital economy to double by 2018, reaching US$30 billion. Growing revenue in the digital economy requires on-demand infrastructure elasticity–the unique ability offered by NetApp SolidFire to independently scale capacity and performance–without impacting production workloads. With NetApp SolidFire at the core of its cloud infrastructure, Buzinessware is well positioned to support customers’ cloud initiatives by enabling them to increase revenue, minimize cost and reduce risk

“We are very excited with this new development for Buzinessware–being the first in the region to offer NetApp SolidFire,” said Sajid Mulla, CEO, Buzinessware. “This new solution will address the challenge of meeting the demand for consistent, predictable performance in the cloud–even in the face of ever-increasing demands. Our partnership with NetApp will now give us the ability to deliver the exact level of performance required for each and every one of our customer’s applications while also making changes to performance and capacity on the fly without any disruption. We can help customers cost-effectively manage their core business services on demand, accelerate the pace of their innovation and drive true value in their businesses.”

Unlike any other technology, NetApp SolidFire enables Buzinessware to guarantee performance to each and every customer application and workload, scale out non-disruptively, and automate its entire storage infrastructure to keep operational costs low. As a result, it provides a superior hosting and cloud computing experience to customers by delivering reliable, high-performance, cost-effective infrastructure services.

“Buzinessware is a leader in accelerating the Middle East’s global success and giving its customers a competitive advantage in the digital economy,” said Stuart Oliver, Global Consulting Director, Fueled by SolidFire. “Buzinessware’s infrastructure, fueled by NetApp SolidFire, empowers customers to capitalize on the agility, automation and scalability of a next generation data center, enabling new business opportunities and driving new growth.”

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According to Buzinessware’s senior executives, the ‘buzinessin-a-box’ channel partner program will allow resellers to sell domains, hosting, web security, cloud solutions and dedicated servers to their end customers with local 24/7 support. Resellers will also be able to bundle infrastructure solution as a value addition to their existing offerings—generating more revenue and stickiness with their customers.

“We are looking forward to participating at this year’s GITEX, which has ably positioned itself as a strategic platform all under one roof,” said Anoop Sharda, CTO, Buzinessware. “Our presence at the event gives us the opportunity of learning more about current market insights and upcoming trends. Additionally, we are also excited about the launch of our new ‘buzinessin-a-box’ program. During GITEX, we are aiming to increase awareness for our channel partner program—garnering interest as the value proposition of local expertise and added revenue stream is very viable for the channel.”

Buzinessware officials have explained that under the reseller program, the partner would need to apply for inclusion in the ‘buzinessin-a-box’ initiative. Upon verification and approval, they will be given white label access to Buzinessware’s unified control panel, where they can avail discounted pricing for the full product catalogue and sell to their customers at their own pricing. The channel partner can also become an affiliate wherein they can just provide a reference & upon order completion receive a generous one-time referral fee.

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