The highlight of the display by Toshiba Gulf’s Digital Products and Solutions Division includes three path-breaking storage solutions to safeguard against data loss and for faster transfer of data.
The centrepiece of Toshiba digital display, Canvio for Smartphone, provides charging and storage together, “offering users a perfect solution to back up their precious data every time the phone is charged,” said Santosh Verghese, General Manager – MEA Digital Products and Solutions, Toshiba Gulf FZE.

The second Toshiba innovation that excites tech fans is TransferJet, the latest in wireless transfer, ensuring faster content transfer that is 10 times faster than Wi-Fi and 100 times faster than Bluetooth.
A new generation FlashAir SD Card that wirelessly transfers photos and videos from a camera straight to any mobile device is yet another digital delight on display.

“The device not only stores data but it makes sharing memory easy with its embedded Wireless capability. Now, the new and improved 4th generation of this wireless SD Card is compatible to the latest cameras that are eye-fi ready,” Varghese said.

EyefiConnected cameras offer a range of advanced features, including the ability to toggle FlashAir radio connectivity on and off and features that prevent camera shut down during data transfers.

EyefiConnected features are available on over 300 camera models from more than 10 leading camera manufactures, including Canon, Nikon and Sony.

The digital display also features Wireless SD cards for amateur and professional photographic enthusiast; a complete range of external hard disk drives for personal storage of data /photo/video; latest range of SSD (solid state drives ) which has faster speed , lower power consumption and lighter weight compared to hard disk which is ideal for gamers and business users; full range of SD cards and Micro SD cards; storage devices for Photo enthusiast with SD cards with fastest read and write , compact flash cards.

Also on display is Toshiba Lifestyle Electronics products ; a whole range of audio devices which also includes the nostalgic old portable transistor radios to the latest range of mobile and PC accessories including range Bluetooth speakers, Bluetooth earphones and head phones.

It is estimated that a small minority of smartphone users have backups – and just 8% backup their phones regularly (survey conducted by AVAST)[4]. The CANVIO for Smartphone backs up and charges a connected phone in one single user operation, meaning that users will be able to feel peace of mind about saving important personal data such as photos, videos, music, documents, and contacts. Backups[5] are automatically created each time the smartphone connects without the need for user intervention and after activating this function in the intuitive Android app.

As well as smartphone charging and backup, the CANVIO for Smartphone allows users to manage data via their phones using the app. At the same time the device can

simplify the set-up of new smartphones by providing an easy route to transfer data from an old phone with just a few taps. For PC users, the CANVIO for Smartphone can still be used as a conventional external hard drive, backing up data via USB Type-A and USB Type-C[6] interfaces. Finally, it can be shared by several devices, enabling multiple users to benefit from data backup and data sharing

“With the rapid shift from PC centric to mobile centric world and zettabytes of personal data like pictures, videos, music, emails are stored on millions of smartphones. User data on the Smartphones are prone to data loss due to theft, water damaged, dropped and broken devices, yet most users lacks interest to back up their precious data on their smartphones regularly” says Santosh Varghese, General Manager of Toshiba Gulf FZE, Storage Products and Solution Division. ‘’Toshiba has launched an innovative 2 in 1 solution that offers simple and easy backup solution for smartphones while charging the phones, which is something that users have to do regularly. By providing charging and storage together, the CANVIO for Smartphone gives users a perfect solution to back up their precious data every time the phone is charged.”

The CANVIO for Smartphone features a sleek, stylish, circular white casing and has a storage capacity of 500 GB [7]. The device is supplied with an AC adapter, a USB 2.0 Micro-B cable, a USB 2.0 Type-C cable and a USB Micro-B – Type-A adapter.