With its refined design, high-performance engineering, and thoughtful craftsmanship, the TIGGO 9 enters a highly competitive segment with the goal of delivering a vehicle that not only offers a sophisticated experience but also promises lasting value for modern drivers.

As the first generation of the model, the TIGGO 9 is specifically designed to meet the growing demand for premium, powerful SUVs in the UAE market. This launch marks a significant milestone for Chery, as it expands its footprint in the UAE and MENA region with a vehicle that combines performance, elegance, and durability in one comprehensive package.

The TIGGO 9 launch event took place at the Bluewaters Forum at Banyan Tree Bluewaters Island, where senior representatives from Chery Global and AW Rostamani Group, media representatives from the UAE and MENA, and regional distributors attended the event, underscoring the importance of this debut for both the UAE and the broader region. This event highlights Chery’s strategic focus on the UAE and MENA markets, marking a pivotal moment in the company’s expansion and its commitment to meeting the growing demand for high-end SUVs in the region.

Commenting on the launch, Michel Ayat, CEO of AW Rostamani Automotive Group, emphasized the growing presence of Chinese automotive brands in the UAE: “Our partnership with Chery represents a significant milestone in the UAE’s automotive evolution. Today Chery Global has sold more than 15 million vehicles worldwide. The TIGGO 9 exemplifies this progress, as demand for Chinese vehicles in the region continues to rise. With their competitive prices, innovative features, and growing appeal among car enthusiasts, Chinese car brands have captured more than 12% of the UAE market in 2024 — up from just 4-5% in previous years. Our collaboration ensures that we continue to offer the very best in performance and luxury, redefining what consumers expect from today’s vehicles.”

He continued: “AW Rostamani’s legacy of quality, trust, and customer satisfaction aligns seamlessly with Chery’s innovative approach, ensuring that our customers experience the best in automotive excellence. The TIGGO 9 is not just a car but a statement of sophistication, elegance, performance, technology, and safety.”

Zaher Sabbagh, Director of Chery UAE, added: “With the launch of the TIGGO 9, we are introducing a model that redefines expectations for an SUV. As the largest model in the TIGGO lineup, it combines enduring design, high-end technology, and reliable performance to cater to UAE drivers looking for a vehicle that balances elegance with strength. This milestone reaffirms Chery’s dedication to delivering premium products and sophisticated driving experiences to the UAE and regional markets.”

Sabbagh continued: “The UAE stands at the heart of this launch, marking a proud moment for us as the country remains a vital market for luxurious, high-performance SUVs. The TIGGO 9’s debut here is a testament to our commitment to the MENA market and its evolving automotive preferences.”

Crafted for Pure Elegance

The Chery TIGGO 9 is the brand’s most ambitious SUV, fully embodying the philosophy of “Conquer with You, Guard for Love.” Its bionic-inspired design, featuring the iconic Tiger Eyebrow Bow, Sharp Teeth accents, and diamond-accented grille, radiates both strength and elegance. The rear diamond-shaped taillights and tiger-stripe fog light frames further elevate its commanding presence on the road.

Inside, the TIGGO 9 prioritizes luxurious comfort and cutting-edge technology. The 8-way power-adjustable driver’s seat, equipped with lumbar support, memory settings, ventilation, heating, and massage functions, ensures a premium driving experience. Advanced features like a 540-degree HD camera system, voice control, and a hybrid 3DHT powertrain provide a dynamic, eco-conscious driving experience. The 14-speaker surround sound system, with integrated headrest speakers, delivers an immersive audio experience that enhances every journey. Additionally, the auto-folding rear seats offer practicality, transforming the cabin to provide a spacious 2.08m² bed when the backrests are folded down. This seamless transformation ensures flexibility for both passengers and cargo.

Safety is a key feature of the TIGGO 9, which boasts a 5-star Euro NCAP rating, 13 ADAS systems (including lane-keeping assist, emergency braking, and adaptive cruise control), and 10 airbags. Its reinforced steel frame provides maximum protection, while intelligent voice control and adaptive cruise control enhance the driving experience. The SUV’s exterior and interior technology combine to offer an unparalleled level of convenience and security.

This SUV excels in user experience with its 15.6” 2.5K HD touchscreen and heads-up display, offering essential information to drivers without distractions. These features, along with the headrest speakers, foldable rear seats, and a strong focus on comfort, safety, and innovation, make the TIGGO 9 a standout option for those seeking luxury, performance, and peace of mind on the road.

The debut of the TIGGO 9 is part of Chery’s broader strategy to strengthen its presence in the UAE. With the opening of its showrooms in Sharjah and Dubai, Chery is also expanding in Abu Dhabi with the Sh. Rashid Bin Saeed showroom and the Mussafah service center. This move makes a clear statement about the brand’s long-term intentions in the region. The TIGGO 9 is more than just a car; it represents Chery’s growing role in the MENA automotive market, catering to the evolving demands of local consumers for reliable, high-performance vehicles.

The post Chery Debuts First-Ever TIGGO 9 in UAE and MENA Markets appeared first on The Integrator.

For your next drive, consider functionality and comfort under one roof, coupled with state-of-the-art technology, driven by the spirit of adventure; this is where the Nissan X-Trail shines.

The car is an ideal choice for families on-the-go, accommodating those extra bags for a weekend getaway, everyday convenience or locking in premium comfort even for short drives for school drop-offs. No matter the journey, the X-Trail adapts effortlessly.

Seamless Connectivity and Convenience

The adaptability within the X-Trail extends to its innovative features like the Intelligent Rear-View Mirror and Motion-Sensing Power Liftgate, which streamline the driving and loading experience, demonstrating Nissan’s keen understanding of the finer details that empower the driver.

Connectivity is paramount in today’s world – Whether it’s that one favorite song on repeat or a call with a close friend, the world is on the move and the X-Trail enables safe, seamless connectivity. Equipped with wireless Apple CarPlay, Android Auto, and a variety of charging options, one can stay informed, accessible and entertained throughout their journey.

Advanced Safety and Driver Assistance

Safety is a cornerstone of the Nissan brand, and the X-Trail is no exception. It is equipped with Nissan Safety Shield 360 and ProPILOT Assist, providing a high level of protection for passengers. These systems integrate advanced features like Intelligent Cruise Control and Lane Keep Assist, enhancing protection while driving. ProPILOT Assist transforms highway travel, reducing the exhaustion and stress in traffic by complementing the driver’s responsiveness and maintaining vehicle speed while keeping a safe distance from other cars.

Designed for Comfort and Exploration

With its bold design and rugged features built for all your adventures — from urban landscapes to challenging paths — the X-Trail encourages families to explore with confidence.

A perfect balance of space and versatility, the X-Trail’s flexible seating arrangements comfortably accommodate up to seven passengers, while smart cargo solutions optimize the space. Its well-appointed interior, crafted with high-quality materials and thoughtful features, ensures every journey is an experience, making the X-Trail ideal for both daily commutes and escapades.

A New Era of Family SUVs

It caters to those who seek reliability, comfort, and innovation in one package. As it continues to evolve, the X-Trail remains a symbol of Nissan’s dedication to meeting the needs of modern drivers, making every drive an opportunity to create lasting memories.

The post The Nissan X-Trail of Arabian Automobiles: Engineered for Families, Designed for Adventure appeared first on The Integrator.

“Building on the design and driving performance of previous models, the latest Swift Suzuki offers enhanced safety and convenience, making daily use even more enjoyable. An evolved compact hatchback model that combines attractive design with outstanding driving performance, this smart, refined and compact vehicle transforms everyday travel into play,” said Sacha Askidjian, General Manager at Al Rostamani Trading Company.

Embodying an energetic and lightweight design philosophy, the new Suzuki Swift is both stylish and full of personality, with a sleek exterior that wraps around the entire car in soft curves. Inside, an interconnected panel and door trim create a sense of unity between the driver and vehicle. Buyers can choose from 10 patterns in 7 colors, including the latest shades of Luster Blue Pearl Metallic and Sizzling Red Metallic.

Powered by the newly developed engine and CVT gearbox, the Suzuki Swift combines fuel efficiency with impressive driving performance.

In terms of safety features, the Suzuki Swift is equipped with Dual Sensor Brake Support II, which combines a millimetre-wave radar and a monocular camera. The model also includes Adaptive Cruise Control with all-speed following function and stop hold functions, Lane Keep Assist, and Adaptive High Beam System, all of which ease the demands of daily driving. For the first time in a Suzuki, the model also features the Driver Monitoring System, which recognises the driver’s face and alerts them in case of drowsiness or inattention.

The compact body size of the Suzuki Swift is designed for easy handling, with a driver-focused layout that supports a natural driving posture. Moreover, the audio and controls are positioned for ease of use, enhancing overall driver comfort.

The main features of the all-new Swift include:

1. Distinctive and memorable design
2. Enhanced driving performance and ride comfort with meticulous attention to detail
3. Excellent fuel efficiency achieved by the newly developed engine and CVT gearbox, alongside high aerodynamic performance
4. Latest Suzuki Safety Support systems for everyday driving assistance
5. User-friendly design and equipment focused on driver convenience

The post Al Rostamani Trading Company Introduces the All-New Suzuki Swift to the UAE appeared first on The Integrator.

The launch event is a key pillar of smart‘s global flagship brand introduction, establishing “open your mind” as its claim. By introducing a range of cutting-edge electric vehicles (EVs), smart and AW Rostamani Group aim to redefine the future of driving in the region, highlighting what premium means in the EV space with a key focus on modern, sustainable engineering, and exceptional customer experience.

The debut of the smart #1 and smart #3 models at the event is aligned with smart’s core values of “contemporary premium,” “mindful technology,” and “inspirational co-creation.” These brand fundamentals are embodied through the exquisite features of the EV lineup and the premium customer experience. The smart #1 and #3 models offer three trims: Pro+, Premium, and Brabus, the latter featuring performance enhancements such as the Brabus #3’s 0 to 100 km/h in just 3.7 seconds.

The smart #1 is a sport utility vehicle with a spacious, high-tech interior, while the smart #3 is a sport-utility coupe with a striking shark-nose design and sporty curves. Both models come in a variety of colours, allowing customers to enjoy the sophistication of the Brabus trim.

The strategic partnership with AW Rostamani Group, augmented by the combined strengths of Mercedes-Benz and Geely, marks an exciting chapter as smart brings these trendsetting EVs to a country that is diverse and embraces both heritage and innovation, signifying a step towards the UAE’s vision of sustainable, zero-emission mobility. This presents a unique opportunity for existing Mercedes owners in UAE to complement their existing vehicles with the new product range from smart.

Michel Ayat, CEO of AWR Automotive, stated, “We are thrilled to bring smart to the UAE market at such a pivotal time for sustainable mobility. Through our partnership, we are aligning smart’s slogan “open your mind” with the UAE’s green initiatives. Our shared vision of contemporary premium and mindful technology ensures that our customers experience unparalleled sleek modern design and sustainability, redefining their expectations for electric vehicles in the UAE.”

Yen Fong Raad, GM of smart Mobility at AWR, added: “The smart brand has a rich heritage, coupled with the combined strengths of Mercedes Benz and Geely Group, we are positioned to take the UAE market by storm. With AW Rostamani Group’s decades of success in automotive leadership in the UAE market where diversity, culture, innovation and businesses thrive, the stars have aligned for us to open our mind to greater heights together.”

Mandy Zhang, Global CMO of smart Automobile, remarked: “smart is on a drive to achieve new heights of development. ‘open your mind’ is more than just a brand claim – it’s a philosophy that guides every innovation and decision. Launching the smart #1 and #3 in Dubai, where special heritage meets cutting-edge technology, mirrors our vision perfectly. We look forward to working with AW Rostamani to help transform urban lifestyles for our customers with creativity, sustainability, and like Dubai’s architecture, a continuous push towards new heights of excellence and innovation.”

As electric vehicles continue to gain traction in the UAE, smart and AWR Group are poised to accelerate the movement towards UAE’s vision for net zero emission by 2050 as well as AW Rostamani Group’s Environmental, Social and Governance (ESG) framework.

The post smart and AW Rostamani Group Partner to Launch Premium Electric Vehicles in the UAE appeared first on The Integrator.

A Striking New Design for Every Adventure

Framed by an all-new, purposeful silhouette, the redesigned Traverse blends crossover and truck-inspired design elements to give the vehicle a rugged, ready-for-anything presence on the road. With a planted stance, wheels pushed to the corners and strong, defined shoulders, it makes a commanding statement. Available in two distinct trims — the new LT and the adventure ready, First-Ever Z71 – each offers unique design accents to reflect its personality. 

Power and Capability Meet innovation

Under the hood, the re-imagined Traverse is powered by an all-new 2.5L turbocharged engine, delivering a GM-estimated 328 horsepower and 317 lb.-ft. / 442 nm of torque – an impressive 19% increase in torque over previous models. It is paired with an eight-speed automatic transmission and all-wheel drive is available, including an off-road-capable twin-clutch AWD system exclusive to the Z71 trim.

Enhanced Safety and Tech for Modern Families

Designed with modern families in mind, the Traverse comes packed with essential safety features and cutting-edge tech. Chevrolet has equipped the new Traverse with its standard Chevy Safety Assist suite, including Automatic Emergency Braking, Lane Keep Assist, Front Pedestrian and Bicyclist Braking.

This model is also equipped with advanced driver-assistance technologies, led by OnStar, the key enabler of safety, entertainment, and connectivity across GM vehicles. By downloading the myChevrolet App, drivers get full control over the vehicle through remote commands, vehicle location, and more.

For tech enthusiasts, the Traverse features an all-new 17.7-inch-diagonal touchscreen⁴, offering seamless wireless connectivity through Apple CarPlay and Android Auto. Whether you’re streaming music or navigating your next trip, the Traverse’s technology makes every drive more intuitive and enjoyable. Plus, with an available panoramic sunroof and AutoSense Liftgate, the Traverse adds convenience to every adventure.

Coming in the First-Ever Traverse Z71 trim

If you’re looking to stand out from the pack on your next road trip, the First-Ever Traverse Z71 is designed for bold, unforgettable adventures. Designed with off-road enthusiasts in mind, it offers all the features of the LT, plus increased ground clearance, hill descent control, skid plates, tow hooks and all-terrain tires on 18-inch wheels. With Z71’s exclusive off-road and terrain driving modes and the twin-clutch AWD system that intelligently adjusts torque between rear wheels, this SUV is unstoppable, even on the toughest terrains.

The post The Revamped Chevrolet Traverse is set to Elevate Family Adventures in the Middle East appeared first on The Integrator.