How’s your experience at GITEX and how well have you presented Aruba Instant On to the new customers?

GITEX has been tremendous. Aruba has been participating in the event for many years, and this one has been the best one so far. Specific to our Instant On portfolio, we have grown our business significantly. We are meeting our distributors who all have their own stands at GITEX and have been demonstrating our solutions. The one shift that we have witnessed is that GITEX traditionally used to be very focused on large enterprises, but this year there has been a strong representation from the SME sector. Our engagement with them has grown and we have seen a very positive response to our Instant On brand which is a perfect match for SMEs. We see a huge growth opportunity not just in UAE, but also in countries like Saudi Arabia, Egypt and Qatar.

Give some quick insights into the activities which are happening at GITEX.

With Instant On we are doing four things. Firstly, we are showcasing the product and the cloud-based mobile app through demos. The second thing is we are conducting presentations for our partners and distributors to show them what our road map looks like in 2023. This is important so that they prepare their go-to-market strategies ahead of time. Thirdly, there is a push for us to deliver our Instant On portfolio through. This increases the ability to deliver our products through e-commerce marketplaces. This is one area that is ramping up very quickly in the Middle East as there are a lot of small companies and large distributors that are trying to move their presence online in this region. We want to be at the forefront of this and we are engaging with e-commerce partners who are also exhibiting at GITEX. The last one is the service providers.

The post ARUBA Showcases Instant On, an Edge-to-Cloud Networking Solution, at GITEX 2022 appeared first on The Integrator.

Aruba’s integration with AWS Cloud WAN is believed to be providing large-scale support for cloud connectivity use cases that extend LAN/WAN network segmentation and traffic isolation from the edge to and through the AWS global backbone network.

According to Aruba, the benefits of LAN/WAN segmentation with AWS Cloud WAN include:

• Improved network security from edge to cloud: Easily segmenting users, devices, applications, and WAN services into secure end-to-end zones in compliance with predefined security policies, regulatory mandates, and business intent provides consistent security policies and automated enforcement across the enterprise.
• Faster spin-up of new branch sites and Cloud VPCs: The integrated solution, combined with the new “one-click” EdgeConnect VPC instantiation, automates network deployments, removing the complexity associated with manual, step-by-step configuration of the SD-WAN (IPSec tunnels, segmentation, route tables, and VRFs) with the common AWS Core Network Policy, which can be time-consuming and error-prone.

“This latest integration with AWS Cloud WAN changes the game for enterprises looking to maximize flexibility and reduce operational complexity while strengthening security posture within their cloud-centric WAN deployments,” said David Hughes, chief product and technology officer at Aruba.

Organizations can now extend policy-based network segmentation from the branch edge – which spans the campus, branch, microbranch, and remote worker solutions – into the AWS global network. Aruba Orchestrator also supports automated “one-click” deployment of EdgeConnect SD-WAN instances directly into AWS VPC’s.

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