Mindware and Dell Technologies have had a longstanding successful partnership for over 21 years. The distributor maintains an extensive ecosystem of more than 4,000 partners, all of whom are skilled in various domains and always supported by the distributor’s team. Mindware employs a dedicated Dell Technologies Business Unit that constantly works in close partnership with the vendor and promotes and deploys solutions with excellent service quality and technical support. The distributor also has been running a dedicated Cloud practice which is fully aligned with Dell Technologies to achieve its vision in the region. The company has been training and enabling its partners to deploy Dell Technologies’ solutions for Cloud migration.

“We congratulate Mindware and appreciate their ongoing commitment to our brand through distribution excellence,” said Ashraf Hamid Managing Director – Distribution Middle East, Turkey, Russia and Africa at Dell Technologies. “With the ongoing pandemic, we understand the challenges faced by distribution businesses and acknowledge the impressive resilience, professionalism and inventiveness shown by Mindware. This award recognizes Mindware’s business alignment to Dell’s strategy, their differentiated performance, various growth initiatives, and the breadth of solutions we jointly bring to market.”

“This is indeed a wonderful accolade! Winning the award for the second year in a row is a testament to our distribution leadership. I attribute a large part of the success to our understanding of the complexities of solution-selling as opposed to the typical transactional dealings. We also share the same ideals and principles as Dell Technologies, such as our team spirit and winning culture. We thank Dell for this recognition and reiterate our continued commitment to maintaining a long-standing, mutually beneficial relationship.” Philippe Jarre, CEO at Mindware commented.

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Elaborate on the products and solutions that Dell Technologies provides and their significance in the era of digital transformation

Dell Technologies provides leading digital technology solutions, products, and services to drive business success in the digital age. Some of the key technology sub-segments include data protection, data Storage, networking, hyperconverged Infrastructure, Laptops, PCs, Monitors and more. Customers look to Dell Technologies for its market leading Cloud, Edge, Infrastructure, Security APEX and Workforce Solutions. Additionally, Dell Technologies provides comprehensive hardware and software solutions, including platforms that are ready for the Internet of Things (IoT), artificial intelligence (AI) and machine learning (ML).

 What are the products/solutions you are showcasing at GITEX 2022?

Walid Yehia, Sr. Director – Dell Technologies

Dell Technologies will highlight new growth opportunities for regional business with best-of-class infrastructure solutions comprising multi-cloud, digital workplace, data, security, and finance solutions, through its end-to-end portfolio that is helping businesses thrive in today’s digital economy. We will also showcase uses of quantum computing and the rapidly evolving world of Metaverse. We will have a partner led stand where our partners will be showcasing our integrated solutions portfolio from edge-to-core-to-cloud.

In addition to our Infrastructure Solutions Group segment, this year we will also be showcasing some of Dell’s client solutions group offerings. These include, and are not limited to, hardware and software including end-point security. We’re also excited to be showcasing some of our flagship alienware gaming products with activations.

What types of verticals are you mainly focusing on and why?

At Dell Technologies, our primary focus is to help our customers accomplish their transformation initiatives and thrive in a fast-evolving business landscape. Customers look to Dell Technologies for our end-to-end product lines to transform their IT strategies and infrastructure, across various verticals. From creating remote workforces with our leading line up of laptops and monitors to virtualized infrastructure – to protecting critical data and applications, we have best-of-breed products.

At this year’s GITEX, we will have a special highlight on solutions for the telecom and healthcare verticals. We’re introducing solutions that will help communications service providers (CSPs) reduce complexity and accelerate their cloud-native network deployments, which can help speed up the introduction of new technologies. For healthcare, we’re reimagining patient care delivery, with a patient first, data-anywhere focus – where secure, modern health IT solutions enable a more connected workforce

Briefly discuss your Middle East strategy for the remainder of 2022 and plans for 2023

Our purpose is to create technology that drives human progress, and we strive to take a leading position in helping the countries from this region become a worldwide pioneer in digital innovation. We’ve enjoyed a long-standing relationship with and are committed partners to our regional customers.

Looking beyond 2022, and as our customers progress on their digital transformation journeys, Dell Technologies is committed to continue making transformation real for organizations. We look forward to not only strengthening our position as trusted advisors to our customers and partners, but to also help regional businesses succeed in the digital future.

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Tailored to today’s fast-paced business environment, organizations can work with Dell Technologies to plan, deploy and manage their entire IT footprint and choose how they consume and pay for IT solutions. Customers can scale IT as needed to launch new applications, start new projects, and address the changing needs of their business.

How does APEX Flex on Demand work?

Dell Technologies assists organisations to determine their hardware, software and services requirements to establish for today and plan for their future needs. From there, all technology is installed and made available to customers. Automated tools allow for a quick response to new service requests, workload fluctuations and changes driven by the business to improve IT flexibility. Customers can also customise configurations based on their workload and therefore avoid over-provisioning and control cost by paying for elastic resources only as they are consumed. Using the APEX Console, Flex on Demand customers can also view and monitor usage of consumed resources and view and approve invoices.

Martin Uchytil, Regional Sales Director – Dell Financing MERAT said: “Organizations across UAE and Saudi Arabia are fast-tracking technology implementation to drive long-term business success. But lack of budget and resources means they are looking for a more agile and simple way to continue their technology investments. With the introduction of APEX Flex on Demand, Dell Technologies is enabling customers to overcome these barriers to transform their IT. APEX Flex on Demand allows businesses to acquire infrastructure and services, paying only for what they use, with the ability to scale up and down, and enables them to start using technology more quickly to help achieve their business goals.”

With the introduction of APEX Flex on Demand, organizations in UAE and Saudi Arabia can now use a pay-per-use flexible consumption model for custom configurations, where elastic capacity is delivered and measured at the product level. For instance, customers can choose the term of the usage, the minimum commitment and cap costs.

APEX Flex on Demand is also available through channel partners in UAE and Saudi Arabia

As APEX Flex on Demand helps to accelerate our customers digital transformation journey, it also offers the Dell Technologies partner community in UAE and Saudi Arabia the ability to grow their opportunities and customer base. Solution providers can play a major role in assessing and supporting their customers by helping them optimize their costs, resources, and performance with a pay-per-use consumption model from Dell Technologies.

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Dell Technologies serves 98 percent of the Fortune 500 and comprises several market leading businesses. The two largest, and most well-known, are the Dell client solutions business and the Dell EMC infrastructure solutions business – both of which are supported by Dell EMC Services. In addition, Dell Technologies contains Boomi, Pivotal, RSA, SecureWorks, Virtustream and VMware. This unique structure combines the focus and innovation of a startup with the global scale and service of a large enterprise. Dell Technologies’ scale will enable it to deliver more innovation and investment in R&D, sales and marketing, services and support and deliver more efficient and cost-effective solutions for customers. Furthermore, while the company will publically report its financial results, it is privately controlled, enabling it to better focus investments on its customer and partner ecosystem over the long term.

Michael Dell, chairman and CEO of Dell Technologies, said, “We are at the dawn of the next industrial revolution. Our world is becoming more intelligent and more connected by the minute, and ultimately will become intertwined with a vast Internet of Things, paving the way for our customers to do incredible things. This is why we created Dell Technologies. We have the products, services, talent and global scale to be a catalyst for change and guide customers, large and small, on their digital journey.”

Dell Technologies blends Dell’s go-to-market strength with small business and mid-market customers and EMC’s strength with large enterprises and stands as a market leader in many of the most important and high-growth areas of the $2 trillion information technology market, including positions as a “Leader” in 20 Gartner Magic Quadrants and a portfolio of more than 20,000 patents and applications.

Jamie Dimon, Chairman and CEO, JPMorgan Chase, commented, “Financial services is one of the first-movers in embracing technology to better serve our customers, and the next wave of digitalization continues a trend that’s been occurring my whole lifetime. As one of the world’s biggest users of Dell and EMC, we spend approximately $9 billion a year on technology, including infrastructure as well as cloud computing, big data analytics and cybersecurity. We make sure we spend wisely and select our partners very carefully. I’ve known Michael Dell for 30 years. He’s top notch, ethical, and deeply cares about everyone he works with – both internally at his company and across the industry. I’m thrilled for Michael and the new company, and we are eager to see everything they create in the future.”

Marc Benioff, Chairman and CEO, Salesforce, added, “Salesforce’s partnership with Dell and EMC has been instrumental in pushing innovation across the industry. Michael is an incredible visionary and one of the most important leaders in our industry. He has been an amazing partner contributing to our success. Now with Dell Technologies, he is once again reshaping the technology industry.”

Tim McGrath, President and CEO of PC Connection, Inc., commented, “Our relationship with Dell has grown tremendously in the past six-plus years. Along with being recognized as a Dell Partner of the Year in both 2014 and 2015, the business has grown significantly. As partners of Dell, EMC, VMware and RSA, we are able to provide customers with innovative, value driven, and secure end-to-end IT solutions. With the combination of the Dell Technologies family of businesses, PC Connection, Inc. is expanding its capabilities offering an ever broadening comprehensive portfolio to our customers. We look forward to strengthening our partnership with Dell Technologies to ensure that our customers have the technical support, guidance, and product selection needed to help solve their business challenges with IT.”

As part of the announcement, the company unveiled its new branding.

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