House of Pops is marking the new year with a host of exciting new store openings – including its first in-mall kiosks and presence in Sharjah.

The brand’s instantly-recognisable brightly designed kiosks can now be found in Dubai Festival City Mall and in the Dubai Festival Plaza. The first House of Pops stand-alone store is in Rahmania Mall, Sharjah’s newest shopping and leisure community destination.

CEO Mazen Kanaan says: “We are constantly looking at ways to ensure our healthy treats reach as many people as possible. The Dubai Festival City area is always lively, and we are looking forward to serving people both inside the mall and at their homes since we will also be expanding our delivery services”

“Our Sharjah opening is extremely exciting for us. Rahmania Mall saw an impressive rise in visitor numbers in 2022, and we shouldn’t deny the good people of Sharjah the chance to enjoy one of our delicious pops in this lovely new neighbourhood destination. Our first Sharjah kiosk has been placed after a great many requests for one via our social media channels.”

Mazen says the Rahmania Mall is also a strategic location for better servicing of online orders in the Northern Emirates. The store is located in front of the mall’s anchor store, Sharjah Co-op, and is open from 10 am to 10 pm every day.

The Festival City Mall outlet – outside the Nike retail space – is also open from 10 am-10 pm, serving healthy fresh treats on a stick throughout the day. This latest investment in new outlets brings the number of kiosks, bikes and stores to 15 in the UAE, including Yas Mall. The ground-breaking ice pops and ice creams combine natural ingredients, hand-crafted recipes, sustainability and happiness in an unforgettable treat – the perfect festive gift. Each bar makes a satisfying, indulgent treat – without any added refined sugars, artificial fats, colourings or nasties.

House of Pops’ mission is to deliver healthier snacks in a region renowned for having a sweet tooth. Its ‘pops’ are full of natural fibre and made only with plant-based ingredients. The company’s philosophy is aligned with the UN’s SDG goals, including sustainability, good health for all, and minimal resource wastage.

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The store opens to the public on July 3, and will feature more than one hundred innovative robotics and unique brands such as EZ Robot, Wonder Workshop, DTS Robotics, Amaryllo, Quitbit, and Sen.se, to name a few. Innovators will enable visitors to have a hands-on experience with the latest robotics technology and innovations from some of the world’s latest brands. It will have a dedicated section for robotics, where shoppers can interact with the many robots and learn more about their functions, and even purchase their very own robot.

“The future of consumer electronics is in innovation, and we foresee that real value will be delivered by products that are apart from traditional electronics. The introduction of robotics into the consumer electronics space is proof that customers demand more from their devices. The world is embracing robotics, and we are proud to be the first to offer robots that suit a variety of segments such as education, services, recreation and for domestic functions. We are making some of the world’s best brands accessible to our customers in the region,” says Cizar Abugazaleh, Managing Director, Action-to-Action.

“Innovators” is unlike any other traditional consumer electronics store in the region. The store is the worlds first electronics store to not list traditional electronics products such as laptops, tablets, desktops and mobile phones.

“At Action-to-Action we are enabling innovators to take their products to a wider marketplace. “Innovators”, as the name suggest, will give innovative technology startups a platform to make their products accessible to customers in the region. The very DNA of the “Innovators” is to deliver only the most unique consumer electronics experience to customers. We are the only store in the Middle East to focus on robotics and innovation and we aim to stay away from the traditional products to focus on advanced technology that simplifies life of our customers,” added Abughazaleh.

As a means to opening up the market to new inventors, Innovators will be allocating marketing funds to support new innovative brands listed at the store, and will not ask brands or innovators for fees to promote, list and display products.

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