Rising cloud complexity is creating challenges for many organizations in the UAE as they continue to prioritize digital transformation. A recent study revealed the number of tools needed to monitor the end-to-end technology stack makes it difficult to operate efficiently. Organizations need full-stack, hybrid, multicloud observability and advanced AIOps and automation to tame this complexity and drive large-scale digital transformation.

Harish Dunakhe, Sr. Research Director of Software and Cloud at IDC, said, “For more than 60% of organizations in the UAE, migrating to the cloud has become a foundational platform in driving their digital journeys. We expect cloud adoption to grow at around 25% in the UAE between 2021 and 2026, with organizations steadily moving their critical business applications to the cloud. Solutions that help organizations improve observability and AI-enabled IT Operations Management (AIOps) will be essential in reducing the complexity for organizations in the UAE.”

The Dynatrace® Software Intelligence Platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps and automation to provide answers and intelligent automation from data at an enormous scale. As a result of its native availability on Microsoft Azure hosted in the UAE, joint customers will benefit from enhanced performance and data sovereignty. In addition, with just a few clicks, they can deploy Dynatrace through the Azure Marketplace to deliver flawless and secure digital experiences.

“Dynatrace is committed to partnering with customers and partners in the UAE to drive cloud modernization and innovation,” said Michael Allen, VP of Worldwide Partners at Dynatrace. “With the Dynatrace platform now available as native SaaS on Microsoft Azure hosted in the UAE, our joint customers can instantly benefit from seamless access to the platform’s industry-leading observability, AIOps, and application security. This enables them to accelerate innovation and drive consistently better business outcomes.”

Tareq Hijazi, Director, Public Sector, Microsoft UAE added: “Microsoft and Dynatrace share a vision of assisting the world’s leading organizations in accelerating innovation and driving successful business outcomes. We are excited that the Dynatrace Software Intelligence Platform is now available as a SaaS solution for our customers in the UAE, since it enables them to leverage all the benefits of the Azure platform’s underlying cloud-native, web-scale architecture while operating entirely in the Azure cloud. In addition, its native presence in the Azure Marketplace will make it easy for IT professionals to find and realize the benefits of this powerful solution.”

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Speak about Dynatrace and its unique qualities in the competitive market

Security and observability can be considered to be the unique qualities of the Dynatrace platform and the solution brings together complete automation. With zero operation staff, we consistently serve over 3,500 customers, who subscribed to our platform.

The heart of the platform is single to one agent no matter where you are installing – Windows or Linux platforms. The agent automatically installs zero-configuration then auto instruments everything from the operating system to the processes to the log files to the virtual Java virtualmachinesor.net virtual machines, then instruments the business services that users are interacting with.

What is your approach in serving enterprises that step into the arena of digital transformation?

Our approach is consultative, which helps us understand what an enterprise aims from digital transformation and opting for cloud-native solutions. Besides, we optimize our services based on their current stand and business requirements.

Stephen Pace, Chief Revenue Officer at Dynatrace

With regards to the cloud, we realize the organizations (both SMEs and large enterprise customers) do not want to get stuck with one vendor, who offers cloud services. Rather than private cloud, SMEs and SMBs opt for hybrid cloud solutions. However, legacy customers tend to work closely with hyperscalers (AWS, Google Cloud, Microsoft Azure, etc.).

For us, both cases work and we can serve customers based on their needs.

Give some insights into the key factors which are influencing enterprises to adopt cloud-native solutions or cloud services

Customer experience is key to everything and that helps the companies get a competitive advantage. The cloud helps us to build applications faster. We were able to stand up a proof of concept because the Dynatrace product is excellent and the customer can see its value in their environment.

Case: Just a few years ago, one of the largest airline customers faced issues with their frequent flyer app’s integration. We were able to find the root cause, fix it, and they never had a problem since then. Now they can leverage that frequent flyer web app into their cockpit-manage, maintenance applications, baggage applications, etc.

Strong user experience matters above all as it directly connects to ROI, loss of business, and loss of reputation.

Speak about your prospects in the Middle East business with the presence of influential local and global players?

We are doing well in the Middle East and Dynatrace works with partners in the region. Not only in the UAE but Saudi Arabia is also a huge market for technology solutions. We are affiliated to all hyperscalers and competent to give customers across all industries the best service in a cost-effective format.

What do you suggest enterprises to choose, from public, private, and hybrid clouds?

Whatever works for them is what they should go! Some customers with their private cloud want the resilience and the scalability of a public cloud. Others simply choose multicloud considering the purpose. However, there is no money advantage when they choose to go to the public cloud.

How efficiently Dynatrace platform can guard customers’ data from cyber intrusions and threats?

It is a natural extension for us to go into security with the amount of data we would collect from our product. If you look at the traditional way of securing applications, it has to build a wall around them – a firewall and an intrusion detection system. We have perfected the art of getting agents pervasively across large-scale hyperdynamic customer environments for monitoring. The technology to spot vulnerabilities, but the challenge is how do they get that technology into the apps and the infrastructure and dynamically do that, which is what we have perfected.

Elaborate on the local resources and the investment plans for the next two years

We have a three-year business plan. We created the entity in September and got a local office in the UAE serving the GCC. So, specializing to start with on the GCC (plus Egypt) region headquartered out of out of Dubai.

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