Orange Hub, the high-energy entertainment concept by IdeaCrate, proudly announces the grand opening of its fifth UAE center—and third in Abu Dhabi—at WTC Mall. This flagship venue cements Orange Hub’s position as a rising leader in the UAE’s family entertainment sector, bringing a new era of immersive fun, adrenaline-filled games, and elevated dining to the heart of downtown Abu Dhabi.

Located in a central, high-traffic hub, Orange Hub WTC Mall introduces next-generation attractions not seen in other branches, including a four-lane interactive bowling alley, a state-of-the-art Laser Tag Avenue, a motion-sensitive Pixel Floor Game, and a giant volcano slide in the expanded soft play area. Families, teens, and young adults can also enjoy an expansive arcade and carnival games with high-value redemption rewards.

For the first time, Orange Hub debuts a fully reimagined Orange Café, offering an elevated dining experience with a robust menu designed for comfort, variety, and style—perfect for families and youth looking for the ultimate hangout.

Signature weekly promotions return, including:

1. Hi5 Tuesday: AED 5 games (select games, excluding bowling and laser tag)
2. Half Price Thursday: 50% off blue reader games
3. Double Dirham Friday: Double credit on spend

Shifa Yusuffali, CEO of IdeaCrate said: “Our mission is to create a next-generation family entertainment center where thrill meets play and every visit feels like a win. With cutting-edge attractions, immersive games, and our signature ‘Play. Win. Feast. Repeat.’ experience, Orange Hub is designed for kids, teens, and families to come together, have fun, and make lasting memories—all under one vibrant roof.”

Orange Hub at WTC Mall is now open and ready to welcome families, youth, and anyone seeking the best in urban leisure culture. Whether it’s a birthday celebration, a casual outing, or a new spot to feast and play, Orange Hub promises a rewarding experience for all.

FarEye is a leader in B2C logistics technology and is widely used by global giants like Walmart, DHL, Noon and Amway. In the face of volatile, accelerated change and rising customer demands, supply chain and logistics companies are under extreme pressure to maintain or improve current levels of performance. 66% of shoppers buy goods from one retailer in preference to another because of more appealing delivery services offered. It is more evident than ever that with evolving customer expectations a superior delivery experience that offers live tracking, personalization, and customization of deliveries becomes imperative. The suite helps companies in transforming customer engagement and experience.

FarEye Delight provides superior delivery experience to the customers and increases the first attempt success rate for businesses. It is already in use by enterprises like Blue Dart, Amway, Future Group, Zalora, Noon and many others. The suite comprises of the following four features:

1. Uberized tracking & real-time feedback: Customers receive a tracking link along with the estimated time of delivery offering them a real-time view of the courier. Once delivery is done, they receive a link for sharing instant feedback.

2. Connect & Deliver: Using the live tracking link of their parcel, customers can call or send text messages to the courier about preferred delivery requirements – for instance, leaving the parcel at the reception, dropping parcel with the neighbors, door-bell not working or any reason that is making the delivery stressful.

3. Customized delivery location & time: Customers receive a message with the estimated time of arrival of their parcel, which also carries a link for rescheduling. With just a few clicks, customers can change the date, time and place of delivery.

4. Seamless brand experience: Consistent brand logo on all the touch points with the customer irrespective of the multiple partners involved in the parcel delivery cycle.

Lack of proper communication and interaction between the consumers and delivery personnel is the biggest reason for delivery failures. Also, there is an exponential rise in the expectations of consumers for personalization and seamless experience. Delight enables businesses to handle all these challenges easily, increase first attempt success rates, improve couriers’ efficiency, and make delivery experiences magical for their customers.