Purpose-Driven Gourmet Aquaculture

Market Strategy Locally & Internationally

Domestically, Dibba Bay Oysters has sharpened its commercial strategy with chef and hotel partnerships, culinary collaborations, and farm tours. Internationally, the brand now targets East Asia through optimized export operations, trade-show participation, and PR campaigns. Moreover, its 48-hour freshness promise gives Dibba Bay a distinct edge overseas.

Reef Creation: A Sustainability Initiative

Sustainability at Dibba Bay Oysters is foundational, not cosmetic. The Reef Creation Project deploys artificial reefs to regenerate biodiversity. Additionally, oysters act as natural biofilters, and the farming process uses no feed, antibiotics, or chemicals. Through scientific monitoring and pursuit of global certifications, the farm gives back more to the ocean than it takes.

Ensuring Freshness & Quality at Scale

A vertically integrated model lets Dibba Bay control every step, from harvest to dispatch. As a result, oysters reach most UAE customers within 24 hours and global hubs within 48 hours. Furthermore, advanced cold-chain logistics, frequent team training, and rigorous audits ensure that quality is consistently delivered.

Storytelling for Luxury Audiences

Storytelling is key for Michelin-starred chefs and premium venues. By inviting culinary partners to the farm and sharing Dibba Bay Oysters’ sustainability story, the brand creates emotional connections that elevate menu narratives and guest experiences.

Regional Challenges & Opportunities

Building awareness for oysters in a non-traditional market requires education on safety, service, and taste. However, the UAE’s rising culinary sophistication and drive for food self-sufficiency offer immense opportunities. First-mover advantage and government support position Dibba Bay Oysters to shape the region’s aquaculture landscape.

Leadership Values in Action

Andrea Sartoris champions clarity, consistency, and care. Cross-functional collaboration, open communication, and mentorship foster innovation and accountability. As a result, a shared purpose unites over 180 professionals, ensuring that Dibba Bay Oysters not only grows but thrives.

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Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the heritage brand that held cult status in India in the 1970s and 1980s. Campa Cola’s entry into the beverages industry in the UAE is being launched with partner Agthia Group, one of the region’s leading food & beverage companies.

Ketan Mody, COO of Reliance Consumer Products Ltd, said: “We are excited to enter the UAE market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across the UAE. 

Campa Cola has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa isn’t just a drink; it’s a revival of a legacy, a taste of India, and a celebration of the spirit of today’s youth. We’re confident it will introduce a new wave of fans to its refreshing taste across all consumers in the UAE and spark nostalgia amongst Indian expats connecting them to their roots” said Mody.

Commenting on the partnership, Agthia’s Chief Executive Officer, Alan Smith, said, “We’re thrilled to partner with Reliance Consumer Products to bring Campa Cola to the UAE. This iconic brand holds deep nostalgia for many, and we believe it will strongly resonate with the significant Indian expatriate community in the UAE, and local consumers alike. This partnership further strengthens Agthia’s diverse beverage portfolio and reinforces our leadership in the region’s dynamic market. With our robust distribution network and market expertise, we’re excited to reintroduce Campa Cola to a new generation of consumers in the UAE.”

Campa Cola, with its refreshing taste and fizzy stimulation, positioned as an enabler of grit and determination, the brand celebrates the fearless, never-give-up attitude of today’s youth. It is more than just a beverage, it is a symbol of perseverance and ambition, inspiring consumers to embrace challenges with confidence and enthusiasm. With its vibrant packaging and nostalgic charm, Campa Cola is set to become a favourite among consumers.

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange and Cola Zero. From its eye-catching refreshed red and purple packaging to its promise of a competitively priced product, Campa Cola is well on its way to becoming a modern-day success story, making it ever more relevant to the UAE. 

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