With an intense focus on boosting the IT security, communications & technology industries in the Middle East region, UAE-based Bulwark Technologies, one of the pioneering IT cybersecurity specialized Value-Added Distributor has an array of internationally acclaimed products lined up to be showcased at the Gulf Information Security Expo and Conference (GISEC) 2023.

Gearing up for the mega-event, the company has reiterated the importance of building a strong, integrated security infrastructure in the region and has also predicted market exigency & introduced apt technologies at the right time.

Located in Hall 6, stand B-84, Bulwark will highlight its end-to-end security solutions and customer-centric distribution strategies during the show.

The pioneering Value-Added Distributor would join hands with its strong cybersecurity specialized vendor portfolio for GISEC 2023.

The company will be offering latest technologies and new product launch spanning Enterprise & 3^rd Party Risk Score Rating & Cyber Risk Analysis, Cloud Email Security/Archival, Network Access Control (NAC), User Behavior Analysis & Insider Threat Prevention, Web Application Vulnerability Scanner, Data Classification, Data Loss Prevention, Secure Managed File Transfer, Encrypted Flash Drives & Disc Drives, PIM/PAM, Secure Remote Access/Workspace Virtualization, Insider Threat Prevention, Employee Monitoring, Enterprise Mobile Management solutions, Cyber Skills Development / Training platform, SIEM in addition to their other security technologies at the event.

“’Bulwark, being a cyber security focused VAD operating for more than two decades, GISEC is a great platform for demonstrating our product portfolio to targeted partners & customers in the region. With the region’s huge demand for cyber security, we look forward to receiving excellent & evoking responses from our vendors, partners & customers during the event’’, says Mr. Jose Thomas Menacherry, Managing Director, Bulwark. Value Addition has been at the very core of Bulwark’s operations since its inception in 1999, making the company grow from strength to strength. Bulwark today has an established network of over 700 resellers throughout UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait, Jordan, Egypt, Lebanon & other ME countries and the Indian sub-continent region. The company has recently opened their office ‘Bulwark Saudi’ in Riyadh for providing better services to partners and customers in Saudi Arabia.

Bulwark has struck timely strategic partnerships with leading global IT innovators over the years, resulting in the extensive range of security offerings by the company today. Home to more than twenty-five brands, Bulwark has established an excellent track record in delivering world-class products and excellent customer service.

The award-winning VAD is currently celebrating twenty-three successful years of cybersecurity excellence in the region.

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The new Sophos partner program provides access to the company’s comprehensive portfolio of market-leading endpoint and network security products, which have been engineered keeping its partners in mind. Partners are now able to manage all Sophos solutions for every customer through a centralized management platform, Sophos Central. Within Sophos Central is Sophos Central-Partner, a specialized dashboard that allows partners to distribute licenses, add new customers on demand, cross- and upsell services, drive recurring revenue and have a clear, real-time perspective on all customer activity. Partners can respond to security incidents faster and track alerts of all levels directly from the dashboard, so time spent handling incidents, including minor ones, is more productive and effective.

The Sophos Central-Partner dashboard integrates with Professional Service Automation (PSA) software, and partners’ can tie-in and customize Remote Monitoring and Management (RMM) software from leading vendors to deploy and update Sophos agents locally.

This unlocks new avenues for all partners (Cyberoam and Sophos) to start selling abroad and powerful portfolio of IT security products allowing partners to deliver a “complete security” and a “synchronized security” solution to their customers. This partner program actively reflects Sophos’s commitment to help partners sell next-generation IT security technology to address today’s sophisticated threats. Partners have a great opportunity to grow their business by making the most of the demand for advanced IT security solutionsand alsoexploring the clear upsell and cross-sell opportunities within existing customers.

“We realize there is tremendous diversity when it comes to selling approaches adopted by our security partners in the Middle East and Africa. We have developed our MEA Partner Program with feedback from our distributors and resellers and this collaboration has resulted in the introduction of a four-Level partner program that reflects our deep commitment towards partner engagement and their growth. This program will also bring Cyberoam and Sophos partners intoone program which is more efficient for our partners,” said Harish Chib, Vice President Middle East and Africa, Sophos. Commenting on Sophos’s channel first strategy he further added, “Sophos is the most channel/partner-focused IT security company in the world and sells exclusively through its channel of more than 20,000 resellers worldwide and is dedicated to the growth and success of partners. As part of the new program and Sophos’ “channel first, channel only” business strategy, the company offers partners sales consulting training and certification, co-branded marketing assets, 24/7 support and in-depth Sophos Central dashboard training to help build the skills and expertise of its partners.”

The new partner program consists of four levels (Authorized Entry Level, Silver, Gold and Platinum) based on sales performance each level increases in commitment to selling Sophos products and value delivered to customers.

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