Unifonic is set to participate at LEAP 2023 in Riyadh, Saudi Arabia. At the second edition of the global tech event, which will be launched under the theme ‘Into New Worlds,’ Unifonic will present its cutting-edge communication technology, redefining how brands connect with their customers.  The conference will be held from February 6 to 9, 2023, at the Riyadh Front Exhibition and Convention Center.

Ahmed Hamdan, CEO and Co-Founder of Unifonic, stated: “Digital transformation is disrupting every industry. And for the most, it’s led by customers’ growing expectations for seamless digital journeys. We believe conversational technology will form the backbone for digital commerce, marketing, and support. In line with this, Unifonic is set to showcase the evolution of its customer engagement platform to a melting pot of tech innovators and leading experts from around the world at Leap 2023. We are proud to demonstrate how our technology can deliver seamless end-to-end omnichannel digital customer experiences and showcase our new AI capabilities. Through this platform, Unifonic aims to empower organizations with advanced communication tools that promise exceptional experiences for customers.”

“Moreover, it also offers an ideal setting to underscore the advancements we have achieved from our acquisition of Sestek, an AI-driven conversational automation company’.  Ahmed Hamdan, added.

This year’s LEAP conference, featuring more than 700 speakers from 50 countries and 900 local and international companies, will significantly advance KSA’s economy through numerous partnerships, agreements, and investments. Unifonic is also excited to spotlight UnifonicX, an investment of SAR 100 million that focuses on Acceleration and Venture Building, among other initiatives. The accelerator program is targeting rising SaaS startups. This initiative program aligns with and supports the Saudi Vision 2030 of accelerating digital transformation initiatives for public and private enterprises in the Middle East, as well as meeting Saudi Arabia’s goal to invest in high-growth, high-impact technology startups in the country.

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In 2022, the tech conference became the largest debut tech event in history, bringing together over 100.000 visitors, 600 exhibitors, 5000 global CEOs, 330 top investors and expert speakers to cover the latest technology topics.

Over $6.4 billion worth of initiatives and programs were announced with the event. Now back for its latest edition, LEAP will feature over 500 speakers, including Sensorium’s Deputy CEO and Art Director, Sasha Tityanko.

Sasha will deliver a keynote speech on “AI-Driven Virtual Beings: Re-shaping the future of social connections and entertainment in the metaverse opportunities unlocked by technology.

“It’s fantastic to have the opportunity to lead the conversation on AI and AI-driven virtual beings at a stage like LEAP, which has become a global window into the state of emerging technology and the most exciting advancements the industry is experiencing. Over the last year, we’ve continued the development of our pioneering AI-driven avatars and have released groundbreaking metaverse features, including a metaverse streaming offering. I am looking forward to showcasing Sensorium’s innovations and exchanging ideas on the future for XR and AI,” added Sasha.

Sensorium’s pioneering AI-driven virtual beings represent the pinnacle of conversational AI and machine learning technology. The company is promoting their integration into the Sensorium Galaxy metaverse, a AAA virtual reality environment with cross-platform accessibility. Here, the extensive capabilities of AI avatars shine through as they engage with users across conversations, interactions, and a range of activities, including dance choreographies.

Sensorium’s participation in LEAP Tech comes as the company continues expanding its presence in the MENA region after having opened an office in the United Arab Emirates last year and taken part in some of the Middle East’s largest music conferences, including XP Futures and MDLBEAST’s SOUNDSTORM Festival.

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Taking place alongside LEAP, the inaugural DeepFest – in partnership with the Saudi Data & AI Authority (SDAIA) – will run from February 7-9 and gather drivers of the global Artificial Intelligence eco-system to unveil life-changing, multi-sector initiatives in a thought-leadership conference and sector-specific tracks, trainings, live-demos, start-up pitches and an exhibition featuring companies transforming the world we live and work in. Support comes from the Ministry of Communications and Information Technology (MCIT), which is powering LEAP in conjunction with Tahaluf – a strategic joint venture co-owned by Informa PLC and the SAFCSP.

Global business leaders, technocrats and experts will take to LEAP’s main stage to bring new perspectives to pressing world issues, including climate emergency and sustainable development, health crises, equality, inclusion, belonging and diversity. They will discuss the leadership strategies of tech giants and unicorns, explore web3’s business potential, and look to redefine governance paradigms for privacy, safety, and security.

The event will host over 700 billionaire investors, astronauts, technocrats, and sporting superstars turned tech investors across LEAP’s various stages housing 15 conferences.

With over 900 exhibitors confirmed for 2023, LEAP has drawn a powerful international line-up, some of which will take part in new mega tent displays and include world-leading names from throughout the USA, Middle East, Levant, North Africa, the Sub-continent, Europe, and Scandinavia. They include Saudi Arabian heavyweights STC, NEOM, Saudi Aramco, Mobily and ELM lining up alongside an international cadre of the biggest names in the tech business, including Snapchat, Google Cloud, Amazon Web Services, Visa, Alibaba cloud, Ericsson, Huawei, Dell, Nokia, SAP, Microsoft, Cisco, and IBM.

Some of LEAP’s speakers this year include football legend and tech investor Thierry Henry; billionaire venture capitalist Tim Draper; two-time World Boxing Heavyweight Champion Anthony Joshua; Pekka Lundmark, President and CEO of Nokia; Borje Ekholm, President and CEO of Ericsson; Steve Bartlett, the youngest Dragon’s Den investor, podcaster, and founder of Social Chain; Gitanjali Rao, the 17-year-old American inventor and TIME’s first-ever Kid of the Year; Susan Kilrain, NASA astronaut and the second woman and youngest person to pilot the Space Shuttle; and Sian Proctor, an explorer and mission pilot for the Inspiration4 all-civilian orbital mission to space. The scheduled investors control a combined and unprecedented US $1.6 trillion fund pool.

“Our rapidly changing world demands we keep pace with appropriate regulation and governance, and we need the best brains in the business to help us navigate a globally appropriate pathway,” said Faisal Al Khamisi, Chairman of the SAFCSP.

“These are the 21st century inventors who are presenting the world of living and work – but not as we currently know it,” said Michael Champion, Regional EVP, MEA at Informa Markets, which organises LEAP. “This is an unprecedented and universal exhibitor mix which will send technology advancement into a whole new world-living orbit. LEAP is the window to tomorrow’s world, an event which powers the future and empowers those looking to shape it.”

LEAP has garnered support from numerous leading government and private sector organisations. Strategic partners and sponsors for LEAP23 include NEOM, STC, Saudi Aramco, Mobily, IBM, Microsoft, Ericsson, Huawei, and Najm Insurance. The 2023 edition will also host country pavilions from the United Kingdom, Finland, Japan, Pakistan, Indonesia, Oman, and India.

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The two organizations will work together on the launch of new projects within the Huawei ICT Academy Program that involves building a talent supply chain covering the entire process of learning, certification, and talent promotion. Through such projects, SDA and Huawei aim to support 8,000 Saudi trainees through the Huawei ICT Certification Program.

The latest memorandum outlines the plans for Huawei to train and certify 100 Saudi trainers from SDA through its Huawei Train the Trainer (TTT) program, focusing on areas such as AI, cloud, security, data center, and 5G.

Mohamad Alsuhaim, CEO of Saudi Digital Academy, said, “this memorandum with Huawei will open up new opportunities for Saudi digital talent to both develop cutting-edge skills and to be leaders of the future digital economy.”

“Local talent is constantly required to drive digital transformation on a national level. Through partnerships like this with the Saudi Digital Academy, we can create an even stronger digital ecosystem that serves both recent graduates and ICT professionals, contributing towards the progress of Saudi Arabia’s Vision 2030 which places a strong emphasis on the potential of the ICT sector,” said Eric Yang, CEO of Huawei Tech Investment Saudi Arabia.

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