Across his 28-year plus tenure with the Michelin Group, Vitor has held several key leadership roles in sales, marketing and other commercial functions across North America, Europe and Asia.

Most recently, Vitor was the Chief Operating Officer at Euromaster, a wholly owned Michelin Group subsidiary and Europe’s leading service provider for car, van and truck fleets, that operate in over 2,500 centres across 18 countries. Earlier in his career, he has held several other leadership positions within the Michelin Group in various domains such as Two-wheel, Truck, Retread and Distribution.

In his new role, Vitor will steer Michelin’s growth in the Africa, India, and Middle East region, in addition to enhancing customer experiences, and drive innovation that aligns with the company’s vision of sustainable mobility.

Michelin’s High-Performance Tyre Range on Display at Icons of Porsche Festival

At this year’s Icons of Porsche festival, Michelin will highlight its ongoing collaboration with Porsche by displaying its range of N-marked tyres specifically designed for Porsche vehicles. Festival-goers will have the unique opportunity to explore Michelin’s innovative tyre solutions that power some of Porsche’s most iconic models, such as the 911, Cayenne, and Panamera.

Michelin’s stand at the festival will offer engaging experiences for visitors of all ages. Attendees can participate in interactive games, including fun activities for children, and stand a chance to win exclusive Michelin-branded merchandise. The iconic Michelin Man, Bibendum, will also be making appearances, offering a memorable meet-and-greet experience for visitors.

A Historic Partnership Built on Performance and Innovation

Michelin’s partnership with Porsche dates back to 1961, when the two brands first began working together to enhance both motorsport and series production vehicles. Over the years, this collaboration has led to numerous milestones, including Porsche’s victories at Le Mans and the Nürburgring, where Michelin’s high-performance tyres played a crucial role.

From the road to the racetrack, Michelin’s tyre technology, including the renowned Pilot Sport series, has been tailored specifically to meet the demands of Porsche’s high-performance vehicles. This synergy is reflected in the specially designed “N-marked” Michelin tyres, engineered to optimise the driving experience for Porsche enthusiasts worldwide. Porsche models such as the 911 GT3, 911 GT3 RS, Macan, and Cayenne all benefit from these premium tyres, which offer enhanced grip, durability, and safety.

“Our partnership with Porsche represents a remarkable journey of shared commitment to delivering exceptional performance, innovation, and safety to drivers,” said Harkesh Jaggi, Vice-President, Sales and Marketing for Michelin Middle East and North Africa. “For more than five decades, we’ve collaborated to bring tyre solutions that elevate the Porsche driving experience, both on the road and the racetrack. This festival offers us a unique opportunity to showcase how Michelin’s tyre technology supports Porsche’s iconic engineering, ultimately enhancing vehicle performance, safety, and driver satisfaction. We look forward to celebrating this legacy and engaging with Porsche enthusiasts at the Icons of Porsche festival.”

The fourth edition of Icons of Porsche will take place at the Dubai Design District on 23^rd and 24^th November 2024. Visitors will have the opportunity to experience Porsche’s engineering excellence alongside Michelin’s high-performance tyre solutions.