The smart portable Android 7.x devices use the latest Android technology and the fastest communication mechanisms to perform transactions within a few seconds. Linked to Magnati’s Payment as a Platform offering, the new Android POS devices converge card payments; new payment methods; including domestic and international digital wallets, loyalty programs and QR solutions; and value-added services such as buy-now-pay-later and easy-installment plans, in addition to Magnati’s Super Surprises, which is an AI-based data monetization solution that generates customized offers for customers.

The devices are also designed for other value-added services facilitated by features like QR Code scanning, dual cameras, NFC-enabled readers, GPS, Bluetooth, and 3G/4G/WiFi network communication support that give Magnati’s merchants a variety of payment options. These highly secure devices, which are PCI PTS 5.x certified, are easily integrable with the merchant’s cash register.

“Our solutions enable our clients to simplify payments and deliver a brand promise to Magnati. As an experienced payment service and solution provider, we are in a position to understand their requirements and can deliver accordingly,” commented *Niranj Sangal, Group CEO* at OMA Emirates, on the partnership with Magnati.

Umer Farooq, MD & Head of Payments Platform, Magnati, said, “Partnering with OMA Group for over six years has enabled us to provide different payment technologies in line with changing consumer and merchant needs. The addition of advanced Android POS terminals to our suite of payment solutions offers a great user experience at the merchant level. The development and rollout of the Android payment devices is just the first step in a plan to ensure merchants are well-equipped to deal with new in-store environments and evolving consumer demands. Smart and adaptable payment devices play a key role in our Payment as a Platform solution where our clients will benefit from a future-proofed service with tools that make it easier for them to run and grow their businesses.”

OMA Emirates has been consistently working on providing advanced and specialized services to the banking and finance industry in the Middle East. Over the last few years, the number of solutions that have been added to the portfolio has ensured increased opportunities within other business sectors including retail, transport, oil, and gas as well as entertainment and hospitality.

Middle East-based OMA Emirates Group is a leading provider to the payment industry with cutting-edge technology solutions for card personalization, payment issuance, and payment acquiring systems through a global delivery platform. The company aims to help businesses achieve the highest efficiency levels by drawing on its extensive research and experience with a large profile of high-performance businesses. OMA Emirates Group together with its strategic world-class technology partners designs and delivers a seamless customer experience. The company is ISO 9001 certified and has a presence in Eastern Europe, Africa, and APAC.

Magnati is a regional leader in the payment solutions industry focused on direct acquiring, issuer processing, and acquiring processing. Magnati provides government, merchant, and institutional clients with an intelligent payments platform that monetizes data, using next-generation technology to deliver improved experiences and increased efficiency. The Magnati brand is charged with energy and potential and is set to transform payments into possibilities.

Headquartered in Abu Dhabi, Magnati’s expertise and relationships provide a platform for Magnati to attract international partners, while setting a new standard for innovation and delivery in the payments industry.

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SKIDATA made its entry into the Middle East in 2000 and has made strong progress with services provided to several key airports, shopping malls, recreational facilities and Theme Parks, and has helped businesses move forward with increased end user value additions. The company is an innovative partner for access control and car park management systems and sets high standards in mass access and revenue management. With customized solutions, the new tie up with OMA Emirates guarantees customers optimal solutions to maximize sales and provide better comfort levels for visitors.

“Parking facilities have seen tremendous growth in the Middle East with growing need for better facilities to be provided to visitors across several sectors. Simultaneously OMA Emirates has been making a conscious effort to evaluate growth opportunities and has found the perfect partner in SKIDATA to make our entry into payment solutions for parking management. Their global leadership and large base of existing installations in the region provides us a strong entry into the market and will be supported by Ingenico’ s unattended terminals for card payments across SKIDATA’s parking solutions and installations,” said Niranj Sangal, Group CEO, OMA Emirates Group.

OMA Emirates will provide Ingenico’s iSelf solution with hardware that will be integrated with SKIDATA’s software and will comply with their required specifications. The payment terminals meet with the highest and latest mandatory hardware and software security requirements. The enablement of EMV chip and PIN and magstripe transactions on kiosks improves customer interactivity which are simple, faster and more secure. It also supports the increasing use of use of contactless payments in the region which includes e-wallet and NFC/contactless cards and complies with industry standards such as MasterCard PayPass and Visa payWave.

“SKIDATA supports the customer through the whole journey. From the first discussion of the used case to the project design, implementation and after sales and support. We are right there where our customers are – another reason why we have opened 25 subsidiaries worldwide, with the newest in the United Arab Emirates. Right now, we are extending our product offerings in all segments in the GCC region, and having a proper credit card solution with a top notch partner like OMA-Emirates is an important step. I am sure that many of our existing customers will use this to upgrade their installations”, said Philipp Heindl, Executive Director of SKIDATA Middle East LLC & Regional Manager GCC, SKIDATA.

The region with its growing number of airports, amusement parks, stadiums and retail facilities provide OMA Emirates and SKIDATA vast potential for business growth opportunities. The two companies will also look at possible synergies in India and other countries.

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The mPOS solutions which is PCI-DSS and PA-DSS compliant is highly secure with payments accepted anywhere and anytime by using an Android smartphone or tablet that is loaded with the MobiSwipe application that is connected to an EMV certified pocket-size card reader. The solution runs on robust Ingenico payment terminals which are clearly supported by mPOS applications. While being extremely secure devices, the certified terminals offers the convenience of portable payment acceptance that makes it easier to use, and also has the added advantage of being equipped with high power battery back-up.

“In keeping with OMA Emirates’ expansion plans into new geographies and our experience in POS Management across Middle East, it was important for us to add an mPOS solution to the existing portfolio. The new investment in MobiSwipe provides us a stronger platform to broaden our set of business solutions and services. This comes at a timely moment when we see an increasing number of consumers using mobile technology for payments and who have higher expectations from retailers to provide them with superior solutions that will increase their convenience while shopping. The new solution will help us provide our merchants with a wholesome mPOS ecosystem that is a combination of mobility, payment and business processing across all sales channels,” said Niranj Sangal, Group CEO, OMA Emirates Group.

“As a company that has specialist solutions for the payment industry and the increasing use of mobile technology, the acquisition by OMA Emirates is the perfect opportunity for MobiSwipe to reach larger markets and for companies to harness the business impacts of technology advancements. As an India based company, the new developments gives us the opportunity to enter new markets such as the Middle East, North Africa and Eastern Europe,” said, Suresh Santhanaramakrishnan, Joint CEO, MobiSwipe.

The MobiSwipe mPOS and mPAY gets seamlessly integrated with the merchants existing POS backup database to retrieve and validate invoice details and enables instant activation of the service for each transaction while simultaneously connecting with the bank SWITCH to authenticate and authorize each transaction. It provides a range of benefits including an easy on-boarding process with simple pricing and inventory management. Besides, it does not call for new bank accounts and provides mobile and web analytics that is made available on a tablet POS. Moreover, it helps in boosting merchants’ revenues and enables customers to use the application for bill payments.

OMA Emirates has been associated with merchant business for over 15 years in Middle East in Qatar, Oman, and Bahrain and has deployed more than 80,000 Ingenico POS terminals with their partner banks and acquirers. OMA Emirates is also the technology distributor for Ingenico products in the Middle East. With investments in Serbia, Morocco, and India, the company has now expanded its business reach into Africa, Eastern Europe and APAC regions.

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The independent evaluation was undertaken by Worldwide Quality Assurance (WQA) and has standardized the company’s organizational policies, process flow, Service Level Agreements (SLAs) and Standard Operating Procedures (SOPs). While raising the customer confidence and complying with industry standards, it empowers the company with higher efficiency and output.

“Customer satisfaction and solution excellence have been our on-going priority. The ISO 9001:2008 certification further demonstrates our continued efforts to deliver and maintain stringent quality standards and we are already witnessing a higher customer satisfaction index. We are confident that the Quality Management System coupled with a deeper focus on skills enhancement will boost response to customer requirements and will subsequently have a positive impact on our business growth. I am extremely proud of our team for their all their efforts and dedication in maintaining customer expectations,” said, Niranj Sangal, Group CEO, OMA Emirates Group.

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Benefits Beyond is a Business-to-Business-to-Consumer loyalty program that enables retailers to collect to enroll for a co-branded loyalty program and analyze customer data and the supply chain data including distributors, dealers, and sales agents. It helps in developing targeted communication programs that will boost the revenue of retailers. The most critical feature of the program is that it allows customers to use the card across multi-stores to accumulate as well as redeem points.

“We have made strong investments in our research and development and over the years our in-depth knowledge of the industry has driven us to look beyond our existing product portfolio while making a conscious effort to make inroads into the IT services sector. We aim to provide value additions that will enable our customers to not only streamline IT processes but to also provide them platforms that will help them work closely with their customers and build on their loyalty programs. Our Benefits Beyond loyalty scheme has been designed to bring on a range of merchants under one umbrella and in turn help customers avail of the points across multi channels and locations,” said Niranj Sangal, Group CEO, OMA Emirates Group.

The loyalty scheme is built on the OMA Retail Suite which lays the foundation to connect the member retailers through a fully automated ERP system and represents an ecosystem of web portals and Windows, Android application. The highly scalable solution is built for both large and small organizations and is capable of being used across business sectors.

“What is exciting for the customer is that they are now not limited to availing of their loyalty points in one store or location, but now have the advantage of using the card across all the merchants who will be a part of the program. This could span across branded stores, supermarkets, airlines and even avail of their points at places of entertainment. It can also be utilized to make bill payments as well as top up air time,” added Sangal.

The common branded card, ’Benefits Beyond‘ also works e-purse wallet (prepaid) that allows consumers to add money to the wallet to use along with loyalty points in real time across the OMA Emirates network of over 10000 POS terminals.

Benefits Beyond has been specifically designed to be white labelled to help large organizations create their personalized customer loyalty programs. Simultaneously it reaches out to smaller retailers who can now begin their loyalty program without the burden of large budgets. The cards include multi-features that make it extremely easy to use and include Smart Cards, Magnetic Stripe as well as Contactless options.

At Cards & Payments Middle East, OMA Emirates will be represented by senior executives who will assist customers and demonstrate some of the key solutions that the company has developed for the payment industry. OMA Emirates will be located at stand J50.

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