Since 2015, Business Rules Solution, now known as OMA BRS, operates not only as a representative for the Group’s solutions in Morocco and Africa, but also as a local R&D center for developing unique cutting-edge payment technologies and banking solutions adapted to the needs of Banks, Governments and Retailers in the region.

Mr. Niranj Sangal, Group CEO and Managing Director of OMA BRS, said “This acquisition is part of our company’s strategy to strengthen its African footprint and the group’s vision to enlarge our value proposition to more than 25 countries worldwide by 2020.” He further adds “By fully acquiring BRS, we aim to spread our know-how and expertise to the Moroccan market and beyond, add value for our clients and position ourselves as a ‘one stop shop’ offering an entire range of products and solutions that caters to the African market needs and ever-changing trends.”

This total acquisition allows OMA Emirates a stronger footing to achieve a rapid expansion and growth in the African continent for a future rich with promising business opportunities.

The post OMA acquires Business Rules Solutions appeared first on The Integrator.

For the first time, OMA Emirates demonstrated its unattended solutions on a parking meter enabling quick and easy payment of parking fees with hardware and software that will allow payment through credit and debit cards. With the region’s growing number of airports, amusement parks, stadiums and retail facilities, visitors could witness the ‘iSelf ‘solution with hardware that is integrated with the software along with required specifications.

“The exhibition is a perfect avenue for us to showcase our new range of products and solutions that are especially designed for the payments sector. The exhibition attracts the right audience and we take this opportunity to demonstrate our latest solutions. Simultaneously, OMA Emirates has developed several new products in keeping with market trends and needs and we are now positioned to enter into other sectors as well. We have had very positive feedback during our  interactions with all our potential customers and have put into motion a chain of activities to connect and communicate with them,” said, Niranj Sangal, Group CEO, OMA Emirates.

On the Banking front, OMA Emirates demonstrated its Instant Issuance Kiosk and Account Opening Kiosk to its visitors as part of its Digital Banking Solutions Portfolio. Its multi-functionalities and state of the art features enable customers to instantly print debit cards with customization and even open accounts within a few clicks.

There was also a dedicated section for the MPOS solution under the mobility range enabling payments via any iOS, Android or Windows tablet device. The MPOS solution has been developed to tackle the mobility constraints at retail outlets. Considering the form factor of its range, it becomes the perfect solution for retail and departmental stores since it accelerates the checkout process by checking out customer’s from the store aisles itself hence reducing waiting time and enhancing customer experience.

The Middle East is seeing an increasing number of organizations building on their loyalty programs, OMA Emirates showcased it’s ‘Benefit Beyond’ Mobile Application, a multi-behavioral app which is a part of the Benefit Beyond – Retail Suite that host multiple programmes. The application allows account holders to avail points across multiple outlets as well as paying utilities bills, general information and other services. The QR code acceptance and Cash@Pos solution at retail stores was an attraction to many along with the additional services of Gift Card and Prepaid Card programs that have been added to the platform.

Sangal concludes, “The payment world is moving very quick in technology advancements and we have the perfect solutions to meet the needs of our discerning customers. We were pleased to also showcase our Unattended, Mobility and Retail solutions that provide payments anytime and anywhere within a store, hotel or restaurant, transport, parking etc.”

The post OMA Emirates showcased live demos at Seamless Middle East 2018 appeared first on The Integrator.