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	<title>Oppo &#8211; The Integrator</title>
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		<title>OPPO Reno16 5G Review: A Polished Upgrade, But Does It Do Enough?</title>
		<link>https://integratormedia.com/2026/08/28/oppo-reno16-5g-review-a-polished-upgrade-but-does-it-do-enough/</link>
					<comments>https://integratormedia.com/2026/08/28/oppo-reno16-5g-review-a-polished-upgrade-but-does-it-do-enough/?noamp=mobile#respond</comments>
		
		<dc:creator><![CDATA[Integrator Web-Editor]]></dc:creator>
		<pubDate>Fri, 28 Aug 2026 09:32:39 +0000</pubDate>
				<category><![CDATA[Spotlight]]></category>
		<category><![CDATA[VAR]]></category>
		<category><![CDATA[VAR Features]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AIbutton]]></category>
		<category><![CDATA[ColorOS]]></category>
		<category><![CDATA[Oppo]]></category>
		<category><![CDATA[OppoReno16]]></category>
		<category><![CDATA[PremiumEntry]]></category>
		<category><![CDATA[Reno16]]></category>
		<category><![CDATA[Smartphone]]></category>
		<category><![CDATA[SrijithKNReviewed]]></category>
		<guid isPermaLink="false">https://integratormedia.com/?p=38085</guid>

					<description><![CDATA[The Reno series has become an important part of OPPO’s smartphone portfolio, sitting between the increasingly competitive mid-range segment and the company’s more premium offerings. With the Reno16 5G, OPPO isn’t attempting to completely reinvent that formula. Instead, it has focused on improving the overall package across design, photography, battery life, software and AI. Having [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p><br>The Reno series has become an important part of OPPO’s smartphone portfolio, sitting between the increasingly competitive mid-range segment and the company’s more premium offerings. With the Reno16 5G, OPPO isn’t attempting to completely reinvent that formula. Instead, it has focused on improving the overall package across design, photography, battery life, software and AI.</p>



<p>Having previously used the Reno14 as one of my primary phones, I was particularly interested in whether the Reno16 felt like a meaningful progression or simply another annual refresh. </p>



<p>After spending time with the device, there is plenty here that feels better refined, although its AED 2,499 UAE price also raises some questions about performance and overall value.</p>



<p class="has-text-align-right"><strong>BY SRIJITH KN, SENIOR EDITOR, VAR</strong></p>



<p><br><strong>A more polished Reno!</strong><br>My review unit arrived in Twilight Violet, and the Reno16 makes a strong first impression. The aluminium frame, slim symmetrical bezels and overall finish give the device a noticeably premium character.</p>



<p>The 6.32-inch display is also excellent for everyday use. Content looks sharp, the interface feels fluid and the screen is more than capable for browsing, video, social media and photography. The buttons feel solid too, while the haptic feedback deserves particular mention. It is one of those smaller details that contributes considerably to how polished a phone feels in everyday use.</p>



<p>Overall, OPPO has done a good job of making the Reno16 look and feel like a device worthy of its position in the Reno portfolio.</p>



<h3 class="wp-block-heading">The camera remains a Reno strength</h3>



<p></p>



<p>Camera performance was one area where I expected the Reno16 to prove itself, and it largely did.</p>



<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="768" src="https://integratormedia.com/wp-content/uploads/2026/08/30-1024x768.jpg" alt="" class="wp-image-38087" srcset="https://integratormedia.com/wp-content/uploads/2026/08/30-1024x768.jpg 1024w, https://integratormedia.com/wp-content/uploads/2026/08/30-300x225.jpg 300w, https://integratormedia.com/wp-content/uploads/2026/08/30-768x576.jpg 768w, https://integratormedia.com/wp-content/uploads/2026/08/30-1536x1152.jpg 1536w, https://integratormedia.com/wp-content/uploads/2026/08/30-2048x1536.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Images generally came out with natural-looking colours and balanced exposure, without leaving me waiting for noticeable processing after pressing the shutter. There can still be a slightly punchy character to some photographs, but nothing that particularly bothered me.</p>



<p>During testing, I photographed a building opposite me where part of the upper floor had previously suffered fire damage. Zooming into the scene, I was impressed by how closely the camera reproduced the smoke-stained and burnt areas compared with what I could see with my own eyes.</p>



<p>The front camera also performed well. Selfies retained good detail and produced results that I was quite happy to share without much additional editing.</p>



<p>That perhaps sums up the Reno16 camera experience best. It is designed for someone who wants to take the phone out, capture the moment and quickly have an attractive, shareable image.</p>



<h3 class="wp-block-heading">Performance is good, but the price changes expectations</h3>



<p></p>



<p>The Reno16 5G is powered by Qualcomm’s Snapdragon 7 Gen 4, and for everyday smartphone use, I have few complaints.</p>



<p>Messaging, email, browsing, photography, social media, content consumption and moving between applications all feel responsive. I didn’t encounter anything during normal use that made the Reno16 feel particularly slow.</p>



<p>But this is also where the <strong>AED 2,499 price</strong> becomes important.</p>



<p>The Snapdragon 7 Gen 4 is a capable processor, but buyers spending this amount can reasonably expect considerable performance headroom. Users interested primarily in everyday smartphone tasks are unlikely to have an issue, but demanding gamers and those running heavier workloads may find more powerful alternatives at this price.</p>



<p>The Reno16 therefore gets everyday performance right. I simply would have liked OPPO to push the performance envelope further.</p>



<h3 class="wp-block-heading">Battery and charging strengthen the package</h3>



<p></p>



<p>One specification that certainly stands out is the 6,700mAh battery, particularly when combined with 80W SUPERVOOC charging.</p>



<p>Battery capacity has become an increasingly important battleground among smartphone manufacturers, and OPPO has managed to package a substantial battery without making the Reno16 feel unnecessarily cumbersome.</p>



<p>Fast charging also remains one of those features whose usefulness becomes obvious very quickly. Rather than leaving a phone connected for extended periods, being able to add significant charge during a relatively short stop is genuinely practical.</p>



<h3 class="wp-block-heading">AI is here, but practicality matters more!</h3>



<p></p>



<p>Unsurprisingly for a smartphone arriving in 2026, AI plays a significant role in OPPO’s software proposition.</p>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://integratormedia.com/wp-content/uploads/2026/08/Reno16-AI-Mind-Pilot-1024x576.jpg" alt="" class="wp-image-38088" srcset="https://integratormedia.com/wp-content/uploads/2026/08/Reno16-AI-Mind-Pilot-1024x576.jpg 1024w, https://integratormedia.com/wp-content/uploads/2026/08/Reno16-AI-Mind-Pilot-300x169.jpg 300w, https://integratormedia.com/wp-content/uploads/2026/08/Reno16-AI-Mind-Pilot-768x432.jpg 768w, https://integratormedia.com/wp-content/uploads/2026/08/Reno16-AI-Mind-Pilot-1536x864.jpg 1536w, https://integratormedia.com/wp-content/uploads/2026/08/Reno16-AI-Mind-Pilot.jpg 2000w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The Reno16 includes the AI Snap Key, which can provide quick access to features such as AI Mind Space. But what I appreciate more is that OPPO allows the physical key to be customised for other functions.</p>


<div class="wp-block-image">
<figure class="alignright size-full is-resized"><img decoding="async" width="378" height="732" src="https://integratormedia.com/wp-content/uploads/2026/08/Screenshot-2026-08-28-120957.png" alt="" class="wp-image-38089" style="width:186px;height:auto" srcset="https://integratormedia.com/wp-content/uploads/2026/08/Screenshot-2026-08-28-120957.png 378w, https://integratormedia.com/wp-content/uploads/2026/08/Screenshot-2026-08-28-120957-155x300.png 155w" sizes="(max-width: 378px) 100vw, 378px" /></figure></div>


<p>I configured mine to switch between <strong>Ring, Vibrate and Silent</strong>, and found myself appreciating that simple functionality more than another dedicated AI shortcut.</p>



<p>That flexibility is important. AI capabilities will continue evolving rapidly, but consumers still interact with their smartphones through dozens of simple actions every day. Sometimes improving those actions creates more immediate value than adding another headline AI feature.</p>



<h3 class="wp-block-heading">ColorOS is fast, although I still want more customisation</h3>



<p></p>



<p>ColorOS runs smoothly on the Reno16, and there is no noticeable lag during ordinary use. As mentioned earlier, the haptics are particularly good.</p>



<p>I am less convinced by some of the interface aesthetics. The pre-installed applications and certain default visual elements aren&#8217;t necessarily to my taste, and I would like greater freedom around icon customisation and the Quick Settings interface.</p>



<p>These are largely subjective complaints, however. For someone primarily using the Reno16 for messaging, email, photography, browsing, social media and entertainment, ColorOS gets the fundamentals right.</p>



<h3 class="wp-block-heading">The AED 2,499 question?</h3>


<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="819" height="1024" src="https://integratormedia.com/wp-content/uploads/2026/08/ChatGPT-Image-Aug-28-2026-01_24_42-PM-819x1024.png" alt="" class="wp-image-38092" style="width:374px;height:auto" srcset="https://integratormedia.com/wp-content/uploads/2026/08/ChatGPT-Image-Aug-28-2026-01_24_42-PM-819x1024.png 819w, https://integratormedia.com/wp-content/uploads/2026/08/ChatGPT-Image-Aug-28-2026-01_24_42-PM-240x300.png 240w, https://integratormedia.com/wp-content/uploads/2026/08/ChatGPT-Image-Aug-28-2026-01_24_42-PM-768x960.png 768w, https://integratormedia.com/wp-content/uploads/2026/08/ChatGPT-Image-Aug-28-2026-01_24_42-PM.png 1122w" sizes="auto, (max-width: 819px) 100vw, 819px" /></figure></div>


<p>The Reno16 5G is ultimately a polished smartphone with very few obvious weaknesses. The camera is dependable, the construction feels premium, the battery capacity is impressive, 80W charging is genuinely useful and everyday performance is smooth.</p>



<p>What prevents it from becoming an automatic recommendation is not something the Reno16 does particularly badly. It is simply how competitive the market becomes once a smartphone reaches AED 2,499.</p>



<p>The Snapdragon 7 Gen 4 is perfectly capable, but at this price I would have liked more performance headroom.</p>



<p>For Reno14 users, however, the improvements across design, camera, battery and the overall experience make the Reno16 feel like a meaningful progression. If you already own a Reno15, the argument for upgrading immediately is considerably harder to make.</p>



<figure class="wp-block-pullquote"><blockquote><p>The Reno16 gets most of the fundamentals right. The question buyers ultimately need to answer is whether that polished overall experience is enough to justify its price.</p><cite>Srijith kn</cite></blockquote></figure>
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		<title>OPPO Reno16 Series Arrives with Refreshed Design, Advanced Cameras and Everyday Intelligence</title>
		<link>https://integratormedia.com/2026/08/04/oppo-reno16-series-arrives-with-refreshed-design-advanced-cameras-and-everyday-intelligence/</link>
					<comments>https://integratormedia.com/2026/08/04/oppo-reno16-series-arrives-with-refreshed-design-advanced-cameras-and-everyday-intelligence/?noamp=mobile#respond</comments>
		
		<dc:creator><![CDATA[Integrator Web-Editor]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 11:28:20 +0000</pubDate>
				<category><![CDATA[Trending]]></category>
		<category><![CDATA[VAR]]></category>
		<category><![CDATA[VAR News]]></category>
		<category><![CDATA[#Reno16]]></category>
		<category><![CDATA[AIPhotography]]></category>
		<category><![CDATA[ColorOS16]]></category>
		<category><![CDATA[FreshDesign]]></category>
		<category><![CDATA[Oppo]]></category>
		<guid isPermaLink="false">https://integratormedia.com/?p=37395</guid>

					<description><![CDATA[OPPO has introduced the Reno16 Series to the GCC, bringing together a refreshed design language, AI-powered photography, productivity features, and long-lasting performance. Comprising the Reno16 Pro, Reno16 and Reno16 F, the latest lineup reflects the growing shift towards smartphones that simplify content creation while making AI a more integrated part of everyday use. The Reno16 [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p></p>



<p><em>OPPO has introduced the Reno16 Series to the GCC, bringing together a refreshed design language, AI-powered photography, productivity features, and long-lasting performance. Comprising the Reno16 Pro, Reno16 and Reno16 F, the latest lineup reflects the growing shift towards smartphones that simplify content creation while making AI a more integrated part of everyday use.<br><br>The Reno16 arrives with AI-powered photography tools, a new design language, and personalised ColorOS 16 experiences, alongside the debut of the OPPO Bubble companion accessory. Here is a quick take on what you get with OPPO Reno16:</em><br></p>



<p></p>



<h2 class="wp-block-heading"><strong>A Fresh Design Language</strong></h2>



<p>Every Reno generation has carried its own design identity, and the Reno16 Series continues that tradition with what OPPO calls the <strong>3D Pop Planet Design</strong>. The Pop White finish introduces HoloVerse 3D Technology, creating a layered visual effect that changes with light and viewing angles. Complementing the design are seamless camera housing integration, aerospace-grade aluminium construction on selected models, and compact form factors aimed at improving one-handed usability.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="565" src="https://integratormedia.com/wp-content/uploads/2026/08/Reno16-3D-Pop-Planet-Design-1024x565.jpg" alt="" class="wp-image-37398" srcset="https://integratormedia.com/wp-content/uploads/2026/08/Reno16-3D-Pop-Planet-Design-1024x565.jpg 1024w, https://integratormedia.com/wp-content/uploads/2026/08/Reno16-3D-Pop-Planet-Design-300x166.jpg 300w, https://integratormedia.com/wp-content/uploads/2026/08/Reno16-3D-Pop-Planet-Design-768x424.jpg 768w, https://integratormedia.com/wp-content/uploads/2026/08/Reno16-3D-Pop-Planet-Design-1536x848.jpg 1536w, https://integratormedia.com/wp-content/uploads/2026/08/Reno16-3D-Pop-Planet-Design.jpg 2000w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading"><strong>Photography Meets AI Creativity</strong></h2>



<p>Photography remains the defining focus of the Reno series. Across the lineup, users gain a <strong>50MP ultra-wide selfie camera</strong>, upgraded rear camera systems and AI-assisted creative tools that extend beyond image capture.</p>



<p>Features such as <strong>Pop Cam</strong>, <strong>AI Remix Collage</strong>, <strong>Popout Collage 2.0</strong>, and <strong>4K Auto Straighten Video</strong> are designed to make shooting, editing and sharing content faster and more intuitive. Rather than relying on third-party apps, many creative functions are now built directly into the camera and gallery experience.</p>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="768" src="https://integratormedia.com/wp-content/uploads/2026/08/Reno16-50MP-front-camera-photo-1024x768.jpg" alt="" class="wp-image-37397" srcset="https://integratormedia.com/wp-content/uploads/2026/08/Reno16-50MP-front-camera-photo-1024x768.jpg 1024w, https://integratormedia.com/wp-content/uploads/2026/08/Reno16-50MP-front-camera-photo-300x225.jpg 300w, https://integratormedia.com/wp-content/uploads/2026/08/Reno16-50MP-front-camera-photo-768x576.jpg 768w, https://integratormedia.com/wp-content/uploads/2026/08/Reno16-50MP-front-camera-photo-1536x1152.jpg 1536w, https://integratormedia.com/wp-content/uploads/2026/08/Reno16-50MP-front-camera-photo.jpg 2000w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<h2 class="wp-block-heading"><strong>Smarter Everyday Experiences</strong></h2>



<p>Running <strong>ColorOS 16</strong>, the Reno16 Series expands OPPO&#8217;s AI ecosystem through features including <strong>AI Mind Space</strong>, <strong>AI Mind Pilot</strong>, <strong>AI Bill Manager</strong>, and <strong>AI Menu Translation</strong>. Together, these tools aim to organise information, provide context-aware assistance and simplify routine tasks, reflecting the broader trend of AI becoming a practical productivity companion rather than simply a chatbot.</p>



<h2 class="wp-block-heading"><strong>Performance Beyond Photography</strong></h2>



<p>Beyond imaging, OPPO has focused on everyday endurance. Large-capacity batteries, <strong>80W SUPERVOOC fast charging</strong>, AI HyperBoost gaming optimisation, improved network connectivity through AI LinkBoost 4.0, and IP-rated durability position the Reno16 Series as an all-round flagship experience for creators, professionals and mobile gamers alike.</p>



<p>Alongside the smartphones, OPPO also introduced <strong>OPPO Bubble</strong>, a magnetic AMOLED companion device that functions as a rear-camera monitor, remote shutter and customisable smart accessory, extending the company&#8217;s focus on mobile creativity beyond the smartphone itself.</p>



<p><strong>Integrator&#8217;s Perspective</strong></p>



<p>With the Reno16 Series, OPPO is placing equal emphasis on design, imaging and practical intelligence rather than chasing specifications alone. The addition of AI-powered productivity features, refreshed aesthetics and a broader connected ecosystem reflects how smartphone innovation is increasingly focused on enhancing everyday experiences.</p>



<p>As competition intensifies in the premium mid-range segment across the UAE and wider GCC, the Reno16 Series positions itself as a well-rounded offering aimed at users seeking a balance of performance, creativity and long-term value. And we at Integrator will be shortly reviewing the phone and giving our verdict soon!</p>



<p><strong>Pricing &amp; Availability</strong></p>



<p>The OPPO Reno16 Series is now available for pre-booking across the UAE. The Reno16 Pro 5G is priced at <strong>AED 3,299</strong>, while the Reno16 5G retails for <strong>AED 2,499</strong>. The Reno16 F 5G starts at <strong>AED 1,799</strong> for the 8GB + 256GB variant, with the 12GB + 256GB model priced at <strong>AED 2,099</strong>. During the pre-booking period, customers will receive complimentary accessories, screen protection and an extended warranty, with bundled benefits valued at up to <strong>AED 999</strong> depending on the model. OPPO has also introduced the <strong>Enco Clip2</strong> earbuds at <strong>AED 649</strong> and the <strong>OPPO Bubble</strong> accessory priced at <strong>AED 499</strong>.</p>



<p></p>
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		<title>OPPO Find N6 Signals the End of Foldable Trade-Offs</title>
		<link>https://integratormedia.com/2026/05/20/oppo-find-n6-signals-the-end-of-foldable-trade-offs/</link>
					<comments>https://integratormedia.com/2026/05/20/oppo-find-n6-signals-the-end-of-foldable-trade-offs/?noamp=mobile#respond</comments>
		
		<dc:creator><![CDATA[Integrator Web-Editor]]></dc:creator>
		<pubDate>Wed, 20 May 2026 12:19:20 +0000</pubDate>
				<category><![CDATA[Tech Features]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Battery]]></category>
		<category><![CDATA[FindN6]]></category>
		<category><![CDATA[Foldable]]></category>
		<category><![CDATA[Oppo]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[TechFeature]]></category>
		<guid isPermaLink="false">https://integratormedia.com/?p=34995</guid>

					<description><![CDATA[For years, foldable smartphones have existed within a category shaped by compromise. Users typically had to choose between slim form factors and flagship-grade performance, with many foldables sacrificing battery life, imaging capabilities, or long-term usability in favour of portability and design. OPPO’s new Find N6 appears designed to challenge that equation directly. With the Find [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p></p>



<p>For years, foldable smartphones have existed within a category shaped by compromise. Users typically had to choose between slim form factors and flagship-grade performance, with many foldables sacrificing battery life, imaging capabilities, or long-term usability in favour of portability and design.</p>



<p>OPPO’s new Find N6 appears designed to challenge that equation directly.</p>



<p>With the Find N6, OPPO is positioning foldables less as experimental devices and more as fully capable flagship smartphones that happen to fold. The device combines a slimmer profile with flagship imaging, next-generation processing, and the largest battery yet seen within the Find N series, signalling how rapidly the foldable segment itself is evolving.</p>



<p><strong>A New Hasselblad Imaging System</strong></p>



<p>At the centre of the device is OPPO’s new Hasselblad Master Camera System, led by a 200MP Hasselblad Ultra-Clear Main Camera alongside a 50MP periscope telephoto lens supporting 6x optical-quality zoom and up to 120x digital zoom.</p>



<p>The system also integrates a redesigned ultra-wide camera and OPPO’s True Color Camera sensor technology aimed at improving white balance and colour accuracy across different lighting conditions.</p>



<p>The Find N6 additionally inherits several imaging capabilities from OPPO’s Find X flagship lineup, including the LUMO Image Engine, Hasselblad Portrait Mode, Hasselblad Master Mode, and XPAN-style panoramic photography modes designed to emulate cinematic film aesthetics.</p>



<p><strong>Bringing Flagship Video Features to Foldables</strong></p>



<p>Video also forms a major part of the Find N6’s flagship positioning. All three rear cameras support 4K 60fps Dolby Vision recording, while the main 200MP sensor additionally supports 4K 120fps Dolby Vision capture for higher frame-rate workflows.</p>



<p>The inclusion of Log video support also pushes the device further toward professional and enthusiast creators looking for greater flexibility during post-production and colour grading workflows.</p>



<p><strong>Powered by Snapdragon 8 Elite Gen 5</strong></p>



<p>Performance is powered by Qualcomm’s Snapdragon 8 Elite Gen 5 Mobile Platform, featuring the third-generation Qualcomm Oryon CPU architecture.</p>



<p>According to OPPO, the platform delivers improvements in both performance and power efficiency, helping the foldable maintain smoother multitasking and sustained workloads without heavily compromising battery endurance.</p>



<p>The newer Adreno GPU architecture also introduces improvements across graphics performance, efficiency, and ray tracing capabilities, reinforcing the device’s flagship-level positioning beyond design alone.</p>



<p><strong>Tackling the Foldable Battery Challenge</strong></p>



<p>Battery life has historically remained one of the biggest limitations within foldable smartphones, largely due to internal space constraints.</p>



<p>OPPO addresses that challenge with a 6,000mAh Silicon-Carbon battery, representing the largest battery integrated into a Find N device to date while maintaining an ultra-slim 8.93mm folded profile.</p>



<p>The device also supports 80W SUPERVOOC wired charging and 50W AIRVOOC wireless charging, helping reduce downtime for users balancing heavy productivity, content creation, and entertainment workloads.</p>



<p><strong>The Foldable Category Is Maturing</strong></p>



<p>More broadly, the Find N6 reflects a wider transition happening across the foldable smartphone category itself.</p>



<p>Earlier generations of foldables were often viewed as engineering showcases that required users to compromise somewhere along the experience. Increasingly, however, newer foldables are attempting to position themselves as mainstream flagship devices capable of matching traditional smartphones across imaging, performance, endurance, and portability simultaneously.</p>



<p>With the Find N6, OPPO appears intent on pushing that transition further, presenting a foldable device focused not only on design innovation, but on delivering a more complete flagship experience without the compromises that once defined the category.</p>
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		<title>Worldwide sales of smartphones grew 9 percent</title>
		<link>https://integratormedia.com/2017/05/29/worldwide-sales-smartphones-grew-9-percent/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 29 May 2017 09:22:41 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Tech News]]></category>
		<category><![CDATA[Huawei]]></category>
		<category><![CDATA[Oppo]]></category>
		<category><![CDATA[Smartphone]]></category>
		<guid isPermaLink="false">https://varonline.com/?p=8304</guid>

					<description><![CDATA[Global sales of smartphones to end users totaled 380 million units in the first quarter of 2017, a 9.1 percent increase over the first quarter of 2016, according to Gartner. Mobile phone buyers are spending more to get a better phone, resulting in the rise in average selling prices of types of phone. The shift [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Global sales of smartphones to end users totaled 380 million units in the first quarter of 2017, a 9.1 percent increase over the first quarter of 2016, according to Gartner. Mobile phone buyers are spending more to get a better phone, resulting in the rise in average selling prices of types of phone. </p>
<p>The shift in buyer preference is positively affecting Chinese manufacturers such as Huawei, Oppo and Vivo in their strategy to build desirable features at affordable prices. Their combined market share in the first quarter of 2017 accounted for 24 percent, up 7 percentage points year on year.</p>
<p>&#8220;The top three Chinese smartphone manufacturers are driving sales with their competitively priced, high quality smartphones equipped with innovative features,&#8221; said Anshul Gupta, research director at Gartner. &#8220;Furthermore, aggressive marketing and sales promotion have further helped these brands to take share from other brands in markets such as India, Indonesia and Thailand.&#8221; </p>
<p>Samsung&#8217;s smartphone sales declined 3.1 percent in the first quarter of 2017. &#8220;Although Samsung announced that preorders for the Galaxy S8 and S8 Plus are up 30 percent year over year, the absence of an alternative to Note 7 and the fierce competition in the basic smartphone segment are leading Samsung to continuously lose market share,&#8221; said Mr. Gupta. &#8220;Sales of iPhones were flat, which led to a drop in market share year over year. Similar to Samsung, Apple is increasingly facing fierce competition from Chinese brands Oppo and Vivo, among others, and its performance in China is under attack.&#8221;</p>
<p>Huawei edged closer to Apple with smartphone sales amounting to 34 million units in the first quarter of 2017. Despite its P9 and P9 Plus being available for more than a year now, both smartphones continued to sell well, positioning Huawei as a dominant brand in the consumer market. &#8220;Huawei has now steadily held the third spot in the worldwide ranking of smartphone vendors,&#8221; said Gupta. &#8220;However, pressure is mounting as its counterparts in China are catching up.&#8221;</p>
<p>Oppo is continuing to catch up with Huawei. With a 94.6 percent increase in worldwide smartphone sales in the first quarter of 2017, Oppo achieved the best performance of the quarter and retained the No. 1 position in China. &#8220;Oppo continued to rally sales through a large network of brick-and-mortar retailers, beating market incumbents such as Samsung and Huawei,&#8221; said Gupta. Oppo&#8217;s strategy — centered on the camera, fast charging and offline retail — has helped it grow smartphone sales in the international market.</p>
<p>Meanwhile, Vivo sold almost 26 million smartphones and achieved a market share of 6.8 percent, which helped it achieve growth of 84.6 percent in the first quarter of 2017. &#8220;Vivo saw growing demand of its smartphones from the emerging markets in Asia/Pacific, including India, where sales grew over 220 percent thanks to its increased brand appeal and high-quality smartphones,&#8221; said Mr. Gupta.</p>
<p>In the smartphone operating system (OS) market, the battle is now clearly between Android and iOS. With other OSs struggling for momentum, Android grew its share by 2 percent. Growing acceptance of Chinese brands in the global markets, led by high-quality smartphones, is driving Android OS dominance. Moreover, with Google&#8217;s announcement of Android Go — targeted at the entry-level smartphone market — the OS is heading for continued growth.</p>
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