No matter how much visual chaos has been created, the ever-growing display market attached to it values over $166 billion, and that is spread across a dozen industry verticals!

The display market has already redrawn our conventional angles of viewing and showing. Its current foray into newer markets appropriates steady expansion of LED in the commercial display sector to flexible display in consumer electronics. When it comes to studying display, there are three major market segments, which are display type, technology, and application. All of them have been occupied mostly by global corporations. Regional players also closely contest in this professional B2B market. Samsung, LG, Sharp NEC, Panasonic, Hitachi, BenQ, Epson are to name a few, who pose cross-vertical competition.

“Although North America contributes a large to the display market, the Asia-Pacific region forecasts the highest growth with an average of 11.7 percent in the next five years to come.”

Staunching Presence of Commercial Display in the Market

From healthcare to aviation, from retail to automobile, and from BFSI to defense, the commercial display has marked its solid presence. Concerning the commercial display market, it isn’t technological advancement that creates a huge impact but dependability on technology and its market acceptance. The B2B display market demands robust devices as they often get exposed to changing weather conditions or extensive use for long hours. Most hardware manufacturers and service providers concentrate on a specific area to have their dominance. Presumably, it gives them ease to handle market challenges.

Let’s look at key sectors and dominant market payers.

Healthcare Demands Clarity and Precision

The medical and healthcare sector is consistently in need of robust communication devices. The clarity and precision they offer directly Influence the decision of medical practitioners. When it comes to reviewing technical aspects of monitors and other display devices, their brightness, noise, viewing angle, and durability to withstand disinfectants are major considerations. Healthcare command centers and workspaces are also needed for high-end devices.

The global medical display market has been valued at $2052 million in 2019 and the estimated growth rate (CAGR) during 2020-2027 is 4.9 percent. Samsung, Barco, AG Neovo, PLANAR, Sharp NEC are the companies that invest and bring out competent technologies into the field besides tightly chasing the competition.

Healthcare Display Devices:

• Hospital Administration Monitors
• Self-Service Kiosk
• Doctor Room Monitors
• Dental Monitors
• Multi-Modality Display Devices

Digital Disruption in Retail Display Sector

The retail display industry is more incandescent when it comes to evaluating the competition and technological advancements. Digital signages of advertising are flagbearers of growth in this sector. Whether it’s about interactive in-store posters or eye-catching out-of-home (OOH) advertisements, they are always within our short vicinity.

With the arrival of the newest and energy-efficient technologies such as OLED and micro-LED, the investments in high resolution (4K and 8K) and large-size (52 to 75 inches and above 75 inches) displays have increased tremendously. Be it a simple restaurant menu or a gigantic shopping festival display, devices at incredible capacities are produced and supplied by leading companies as well as local players.

Samsung Electronics dominates the market since 2009 with a market share of 23 percent and the following are LG (12 percent), SeeWo (6.1 percent), NEC (5.8 percent), Philips (4.2 percent). The global display market is valued at $38,444 million in 2018 and is forecasting growth by an average of 7.7 percent during 2019- 025.

Retail Display Devices

• Signages (Outdoor and Indoor)
• Video Wall
• Interactive Displays

Infotainment Drives Automotive Display Market

“The global automotive display market is projected to reach USD 39.7 billion by 2027 from an estimated USD 18.4 billion in 2020, at a CAGR of 13% from 2021 to 2027,” says, a recent research report by Market Research Future (MRFR). Increasing demand for infotainment, reliable navigation systems, and the development of connected vehicles significantly driving the automotive display market. The capability of internal screens is enhanced as they could display internal temperatures of engines, tire pressure, and safety belt indications. The use of the screens to caste OTT platforms through smartphones is another area of improvement that took place recently.

One of the breakthroughs of the automotive display market is the availability of flexible display devices. Vehicle cockpit can’t approve of large or stiff installations and custom-designed screens can easily blend with a vehicle’s design. Along with energy-saving TFT-LCD technology, flexible displays capture the market and established dominance. By technology, demands are including high-resolution, large screen, and highly accurate in-touch technology, 3D technology, and IPS (In-panel Switching) technology.

Seeing the presence of major automotive manufacturers, Europe anticipates dominance in the automotive display market. France, Germany, and the U.K. are major contributors to the regional market. APAC is expected to register a remarkable growth rate over the forecast period. Delphi Technologies, Visteon Corporation, Magneti Marelli S.p.A, LG Display Co. Ltd, Nippon Seiki Co. Ltd, Qualcomm Technologies Inc, Continental AG, Robert Bosch GmbH, Panasonic Corporation, and 3M are the key players in the automotive sector.

Resurge of Aviation Display Market

Today’s airport terminals are quite more than facilities for air transportation. Apart from regular flight information display systems (FIDS), they harbor interactive wayfinding and entertainment solutions, digital posters, video walls, large-screen projections, and more. Some are kept by the retail outlets, restaurants, lounges set up inside the terminal complex. Not only display systems established their prominence presence in airport terminals but also in aircraft – enhancing in-flight interactivity.

The FIDS market had 4 percent of CAGR until December 2019. The COVID19 pandemic has created a huge economic slowdown and the aviation industry was the first one to take the shot. However, Market Watch reports a resurge of the FIDS market and estimates a good growth rate between 2020-25. AirIT, Dameral Systems International, NEC, Simpleway, and Gentrack are some of the key players in the market. LED, OLED, LEC are the main display technologies used.

Aviation-Focused Display Products:

• FIDS
• Airport Control Room Displays
• Wayfinding Displays
• Video Walls
• Interactive Posters
• Avionics Application Displays
• In-Flight Entertainment

Consumer Electronics Rely on Technological Advancements

The display market pertaining to consumer electronics generates nearly 50 percent of the overall global display revenue. While appropriate the surge of smartphone and tablet sales to the growth rate of OLED would help us to recognize the driving force. Unlike commercial display, technology becomes the only crusader of growth and advancement. OLED technology offers high resolution and clarity on consumer electronic devices include wearables. Also, its challenges to face odd weather or temperature conditions are way too less than that of commercial display devices.

OLED technology anticipates 15 percent of CAGR in the coming years and the burgeoning m-commerce practices keep the pace of growth intact. Similar lines of commercial display, the Asia Pacific (APAC) region foresee a high rate of growth.

Consumer Electronic Display Products

• Smartphones
• Wearables
• Cameras
• Monitors
• Appliances

Defense Display

Display installations on military vehicles, control rooms, and devices used by soldiers refer to defense display devices. These devices are extensively used for training, combat management, surveillance, and logistics and administration by the navy, army, coast guard, and others.

Major considerations when it comes to manufacturing display devices for military use are simplicity in operation, compact design, high-resolution, vibration and heat resistance, fit for harsh environmental conditions, and unbreakable. The major vendors of military display devices are Bluestone Technologies, Getac Technology Corporation, Panasonic Corporation, General Dynamics Corporation, Assured Systems Ltd., Aydin Displays, Crystal Group, General Digital, ZMicro, etc.

Defense Display Devices

• Rugged Monitors
• Military-Grade Work Stations
• Standard Monitors
• Rack-Mount Flip LCD Monitors
• Waterproof Sealed LCD Monitors
• Open Frame LCD Monitors

The growth and advancements of the display market were steady over two decades. While technological evolutions, i.e., CRT to LCD, LCD to LED, LED to OLED, helped to scale growth, the overlap and fusion of technology have also contributed to the expansion of industry verticals. The inception of digital signages not only unleashes market explosion but also created a competitive market environment. However, leading display companies decided to stick to their strongholds and increase market share. Some of them established decades-long supremacy in their territories. Most display vendors are from North America but the Asia Pacific remains the reservoir of economic growth for the upcoming years.

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The i-PRO Extreme technology platform has been rolled out across Panasonic’s new line-up of cameras, recorders and video management software (VMS) —providing a native end-to-end H.265 compression while also delivering demonstrable enhancements in image quality, system reliability, IP security and embedded intelligence.

Yasuo Yamasaki – Director, System Solutions and Communications Division, Panasonic, said, “Panasonic’s extensive range of network cameras, video recorders and software packages utilise breakthrough technology and innovation, not only to provide outstanding surveillance, but unique marketing and analytical tools as well to our customers. Our i-PRO Extreme range is ideal for high-traffic environments as it can operate round the clock under the most hazardous conditions, and yet provide high-quality images. This system also features an outstanding compression technology, thus addressing the common problem of large storage space requirements in surveillance systems.”

Key technology enhancements delivered by i-PRO Extreme include extreme visibility. The advanced image stabilisation steadies the camera to prevent blurred images and intelligent sensitivity enables the camera to automatically adjust gain and shutter speed to adapt to the brightness and object movement in a scene. High-performance face detection technology in the camera combined with new 144dB enhanced SD capabilities, automatically enables clear identification of a person’s face, even in very dynamic scenes or heavily backlit conditions for optimal face recognition and evidence capture.

The Firefly night view enhancer technology transforms a standard 1/3-inch sensor camera into an effective low-light capable camera enabling it to produce a very high-quality colour image—even in the most challenging lighting conditions.

Now included on the new cameras, recorders, video management software, the latest H.265 standard provides an 80 percent enhancement in compression when compared to H.264 devices, delivering high picture quality with half the bandwidth requirements and reduced storage costs. The new H.265 enabled cameras include H.264 compatibility modes enabling customers to migrate portions of their system to the new standard at their own pace.

The new cameras are capable of detecting up to 8 faces simultaneously can now be linked with new compression techniques to maintain the Region Of Interest (ROI) at a higher picture quality. A built-in self-learning algorithm enables the camera to predict where movements may happen and ensure the camera is responsive and effectively manages picture quality in real-time.

The HDD power control technology built into the new recorders intelligently and dynamically powers down HDD’s without risking recording loss, while extending HDD life up to seven years (depending on environment and usage). Recorders can be connected in tandem to enable seamless recording redundancy for mission critical applications.

Because every device with an IP address is potentially vulnerable to cyber threats, Panasonic has expanded its deployment of Secure Communication Technology across its new line of i-PRO Extreme H.265 cameras, recorders and video management software. Panasonic’s Secure Communications Protection Suite, developed in collaboration with Symantec, combines Symantec’s scalable and reliable Device Certificate technology to perform trusted device authentication, and together with Panasonic’s own in-house embedded cryptography technology, provides a highly secure and robust protection layer for its embedded surveillance products. The Secure Communication Suite specifically protects against spoofing (false data), video tampering or altering (changing images), and snooping of protected surveillance communications (stealing passwords).

Further, it offers a server-based facial recognition and matching platform with face detection function and highly-efficient matching capabilities against a database of registered faces. Image processing also includes enhanced age and gender analytics reporting.
The Vehicle Incident Detection function enables users to monitor even multi-lane roads and receive automated alerts identifying unusual traffic activity, such as wrong-way driving or cars stalled in the middle of a highway. While it is difficult for a single human operator to physically detect vehicle accidents on multiple camera monitors, such monitoring is made possible with the Vehicle Incident Detection system.

In addition to the i-PRO Extreme range, Panasonic is showcasing a wide range of security and surveillance solutions at booth SA-E22 located in the Trade Centre Arena at Intersec 2018.

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Driven by increased investments and stringent regulatory policies, the commercial security market has witnessed an upswing throughout the region creating opportunities for suppliers of IP-based video surveillance, access control and intrusion detection.

Analysts Frost & Sullivan (F&S) estimate the market will be worth US$4.8 Billion by 2021, growing at a 17 percent compound annual growth rate (CAGR) from its US$2.2 billion value in 2016. Video surveillance accounts for a 75 percent of total market share, followed by access control at 15 percent, and intrusion detection at 10 percent.

Saudi Arabia and the UAE together comprise more than half of the entire regional market according to F&S, while among the end-user sectors, hospitality will see the highest growth at a CAGR of 25 percent, followed by commercial buildings at a CAGR of 22 percent.

The latest in sophisticated technologies and innovation in a regional and global market that is undergoing dynamic changes will be a key focal point at Intersec 2018, the world’s leading trade fair for security, safety, and fire protection.

Taking place from 21-23 January 2018 at the Dubai International Convention and Exhibition Centre, Intersec will mark its 20th anniversary edition, featuring more than 1,300 exhibitors from 58 countries.

With 580-plus exhibitors, Commercial Security is the largest of seven sections, with more than two-thirds of the world’s top 50 security solutions players on board, including Hikvision, Bosch, Dahua, Assa Abloy, Tyco, FLIR, Hanwha Techwin, Axis Communications, Avigilon, Panasonic, Infinova, IDIS, and Milestone Systems.

“Safety and security is the pre-eminent priority for businesses and civic authorities not just in the region but across the globe, especially in today’s scenario where a small security vulnerability can lead to major losses,” said Ahmed Pauwels, CEO of Intersec’s organiser Messe Frankfurt Middle East.

“Intersec’s Commercial Security section reflects the increasing demand that exists in the region for cutting-edge IP-based network video surveillance, access control and monitoring systems. With a majority of the leading brands present, the exhibition presents a comprehensive line-up of the best in the industry to regional trade visitors, systems integrators, end-users and professionals.”

In its 20th anniversary edition, Intersec returns with 13 exhibitors that participated in the very first exhibition in 1999, including the British Security Industry Association (BSIA), which works with the UK Government to support British security companies trade internationally.

The BSIA and supporting government partner the UK Department for International Trade (DIT), Defence and Security Organisation, will bring more than 150 UK companies to Intersec 2018, compared to the less than 10 that exhibited in the inaugural edition 20 years ago.

Simon Everest, Director for Operations and Security at the UK DIT, Defence and Security Organisation, said: “UK companies at Intersec grow every year and that’s testament to what they get out of participating at the show in their ability to meet people, both with older acquaintances and to meet new contacts.

“The UK has a long history in securing major events, most recently the London Olympics so we’re excited about the opportunities that will arise as a result of the Expo 2020 in Dubai. That will be a fantastic event and a really good opportunity to showcase the number of innovative products and technologies from UK providers.”

Added Everest: “There’s an increasing interest from UK companies in the Middle East and that comes back to Intersec where the fact that we have more than 150 companies, shows that they all think there’s significant business to be done here in terms of forming new partnerships and building on existing relationships.”
Danish company Milestone Systems, a global leader in open platform video management software (VMS) for IP network-based video surveillance, is another long-time exhibitor looking forward to its 10th participation at Intersec in January 2018.

Milestone will showcase the latest version of its video management software XProtect, which covers the security needs of organisations of all shapes and sizes. Christian Ringler, Milestone Director DACH, Middle East and Africa, said: “The XProtect platform delivers powerful surveillance that is easy to manage, reliable and proven in thousands of customer installations around the world.

“Visitors will see new features, discuss the benefits of a Milestone VMS solution and understand how to engage the Milestone Community to gain maximum value from their Milestone solutions.

“Intersec is one of the most important security events for Milestone in EMEA. Milestone has participated at Intersec since 2008 and our team is looking forward to celebrate this Intersec anniversary alongside a number of key partners in the region,” added Ringler.

“It’s a great opportunity for us to present our latest releases and showcase new and existing cutting-edge partner solutions that integrate with Milestone XProtect VMS. This is truly one of the major shows on a global scale and we are bringing our biggest stand ever.”

Elsewhere, Panasonic, an industry leader in video imaging expertise and innovative technology, will showcase a comprehensive line-up of intelligent analog, hybrid, and IP video surveillance solutions at Intersec’s Commercial Security section in 2018.

Okawa Tetsuo, Senior Sales and Marketing Manager for Panasonic’s System Solutions Department, said: “The Middle East and Africa is a key market for us, and there’s growing demand for surveillance technology as local governments are strongly committed to providing residents and industries with security and protection at all times.

“The region is boasting some of the fastest growing economies, and is viewed as a vitally important part of the world by the global safety, security and fire protection industries.

“This emphasis on greater security is felt in many ways including growing expenditure on security infrastructure, equipment and personnel by regional authorities as well as an increasing awareness in society about the importance of maintaining a safe and secure environment.”

“At Intersec 2018, we’ll demonstrate cost-effective security solutions for a wide range of verticals including public premises, retail and mall facilities, banks, airport, buildings, transportation industry, energy and education sectors,” added Tetsuo.

Intersec 2018 will occupy 60,000sqm across 13 halls at the Dubai International Convention and Exhibition Centre, with the show’s other six sections covering Fire & Rescue, Safety & Health, Homeland Security & Policing, Perimeter & Physical Security, Cyber Security, and Smart Home & Building Automation.

New developments next year include a Drones Pavilion, an indoor Drone Zone, and a Wearable Security Pavilion, while returning features include the Safety Design in Buildings Pavilion in the Fire & Rescue section, as well as an Outdoor Demonstration Zone of the latest fire rescue applications in action.

A comprehensive three-day conference programme will be spearheaded by Dubai’s Security Industry Regulatory Agency (SIRA) Forum, while other topics will cover cyber security, drones, commercial security, and fire protection.

Intersec 2018 is held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, and supported by the Dubai Police, Dubai Civil Defence, the Dubai Police Academy, and the Dubai Municipality.

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The Japanese manufacturer will be showcasing their innovative display solutions that will be cached with a selection of revolutionary products like Stadium Mapping, Dome Mapping, 360^o Camera, Transparent screen and much more. GITEX, one of the most influential, exciting and high-energy technology event opens the mind to experience some of the latest global trends, cutting-edge products, savvy gadgets and unique services in the tech industry, and Panasonic, through a variety of innovation led demos will be hosting interactive sessions of immersive technology experience directly from the show floor.

Mr. Yasuo Yamasaki – Director, System Solutions & Communications Division, PMMAF commented, “For all these years, GITEX Technology Week has been inspiring visionaries and tech pioneers, to showcase and witness first-hand technology that impacts the future. With Panasonic’s commitment of Japanese quality and innovation, this year we will be showcasing solutions for a connected smart digital future. The businesses in the region have always been responsive to innovation, which further drives us to create advanced products and solutions that cater to projects of all magnitudes. Panasonic has also been dedicated in showcasing next generation technology solutions which are vertical specific. Our customers will be amazed to discover new frontiers of solutions at our GITEX booth.”

GITEX provides a platform for technology players to put their best foot forward in a bid to showcase the latest B2B technology products for businesses across industries. Panasonic will exhibit its full end-to-end business portfolio at the show, covering corporate office space, education, leisure, transportation, retail and hospitality. Nearly every vertical suite will comprise of innovative display solutions, visual solutions, and communication solutions that will come together to amplify business outcomes and meet business requirements, such as securing enterprise operations or making the in-store experience come alive for customers.

Panasonic will have its presence at GITEX Technology Week at Dubai World Trade Center in Hall 3—Stand # B3-1 from October 8^th to 12^th, 2017.

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