Give us a brief overview of Canyon

Canyon is a fast-growing brand of high-quality and stylish, yet affordable mobile accessories, computer gadgets, wearables, and gaming tools. Being founded in 2003, it has grown to a full-scale consumer electronics brand launching a massive change in the gaming accessories category.

Canyon is sold in more than 26 countries across the globe and now we are coming to the Middle East. After a thorough analysis of today’s trends and in-depth research of the audience, Canyon design and marketing team has decided to open a completely new page in the brand’s 19-year history.

Discuss the needs of customers in the accessories and smart gadgets market

We constantly study the trends, needs, and behavior of our target audience. Nowadays, the young generation is fully into gadgets, and we are aiming to provide mobile, computer accessories, and wearables using which the youth can express their personality and style. Together with this, we offer the experience of using high-quality products at an affordable price.

Ilona Alieksieieva, ASBIS Middle East

Canyon people strive for everything new and unique, they always want to be amazed. At the same time, they are overwhelmed with trends of mindfulness, smart consumption, eco-activism, diversity, and body positivity.

How about the brand performance and global presence in 26 countries

Canyon is new to the Middle Eastern market, and we believe we will be able to meet customers’ needs and expectations. We started from UAE, some products you can already find in Virgin Megastore in Dubai Mall and online shop and soon you will see Canyon at all big retailers and e-commerce. From March we are also launching in Oman and will conquer other markets in GCC starting from Q2.

How did Canyon react to the requirement of gamers during the pandemic?

Of course, the pandemic period showed us how important is to set up a home office to be productive and comfortable working from home. Canyon has all items in the portfolio needed to do it: from super comfy gaming chairs to web cameras and headsets.

Gamers are one of the biggest target audiences for Canyon and you can find all features in our products that gamers value the most.

Just try Canyon gaming keyboards with full customization software, red or black switches, macros assignment, dual-core IC chip, NKRO anti-ghosting and anti-jamming function followed by 22 types of backlighting can leave nobody indifferent.

Tell us the role of Canyon in Eco Lifestyle

As a brand, Canyon strives to support the environment and we switched our packaging to fully eco-friendly materials. Canyon’s motto says YOU CAN! It shows that brand identity combines youthful carelessness with a smart way of thinking:

• You can be yourself without aiming to impress others
• You can join the tribe of mindful consumers
• You can throw away imposed body standards – your body is your business
• You can care about the environment and live an eco-friendly life

The post Canyon: Computer Accessories and Wearables that Match the Personality and Style of the Youth appeared first on The Integrator.

Business partnerships in the era of hybrid cloud architecture and AI technology

Amr Refaat, CEO of GBM, commented, “El Samadoni’s appointment comes at an exciting time when technologies such as AI and hybrid cloud solutions are transforming industries in the region. I am confident that El Samadoni’s leadership experience, track record of implementing innovative solution strategies, and

Ossama El Samadoni, General Manager, GBM

impeccable business acumen will enhance our client offerings in the UAE and beyond.”

El Samadoni has over 30 years of experience working in the MENA region. He joins GBM from G42, where El Samadoni was most recently the VP of Business Development and Sales, responsible for accelerating its cloud division as well as driving the long-term strategies for the department.

El Samadoni said, “In my capacity as General Manager, I also aspire to build strategies that will innovate our current offerings, bringing business partners, developers, and organizations together.”

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At the company’s recent annual SAPPHIRE NOW conference, SAP fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a new suite of applications, SAP C/4HANA, to help businesses serve and retain customers. SAP also announced the SAP HANA Data Management Suite, the industry’s first comprehensive data management solution that enables companies to turn data sprawl into business value.

Intelligent New Products and Services

To expand and accelerate global adoption and best practices of block chain in the transportation industry, SAP has started a global block chain consortium with seven founding members, including Intel Corp., Hewlett Packard Enterprise Co. (HPE) and A3 by Airbus SE. To help customers easily embed advanced technologies into their solutions, SAP released SAP Leonardo-based innovation kits for specific industries, including retail, life sciences, manufacturing and automotive. SAP launched the SAP Leonardo Partner Medallion Initiative for partners to embed industry solutions.

SAP continues to expand and enhance its multi cloud strategy with the general availability of SAP Cloud Platform on all major hyper scale cloud infrastructure providers: Google Cloud Platform, Microsoft Azure, and Amazon Web Services.

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