“Ring believes in keeping homes and communities safe rather than just comfortable, and we hope to change the way homeowners view security by keeping an eye on their family and property, even when they can’t. Ring re-imagined the doorbell so consumers could respond – using a smartphone – to someone at their front door from anyplace, anytime while simplifying the technology with the combination of App, Cloud and Security hardware. Sharaf DG is a trusted and reputed retailer with a wide store footprint and customer reach in the UAE with well-executed experience zones and trained staff and we are confident of their capabilities in best in class retail execution for Ring’s range of the products and solutions,” says Mohammad Meraj Hoda, Vice President of Business Development – Middle East and Africa at Ring.

Ring has evolved as a leading brand in the home security space represented by 18,000 plus stores across North America, and Ring’s products globally have been hailed as a dependable second set of eyes and ears to deter would-be thieves from entering homes and communities. Following a pilot program with the Los Angeles Police Department in the US, within six months it was proven that Ring’s Video Doorbell which provides a live view of any doorway and includes adjustable motion sensors and night vision, was able to reduce crime in a Los Angeles neighborhood by over 55%.  The goal is to bring the same convenience and security to the UAE neighbourhoods.

As a retailer, Sharaf DG will retail Ring’s latest suite of smart home security products such as Ring Video Doorbell 2 that helps you communicate with visitors from anywhere; Ring Video Doorbell Pro which in addition to the features of the Video Doorbell 2 has improved motion detection features; Video Doorbell Elite which requires professional installation with power over ethernet offering the most reliable connection in home security; Ring Floodlight Cam, the first motion-activated security camera with two-way audio, HD video, built-in floodlights and a siren; and the new Ring Spotlight Cam Battery, a long-lasting battery-powered powered HD camera with two-way audio and a siren; the Spotlight Cam Wired with two-way talk and a siren solution Knowledgeable Sharaf staff will also conduct live demos which will be great opportunities for customers to touch and feel the product and understand how effective, easy-to-use and affordable Ring’s solutions for home security are.

“Innovative product companies like Ring should focus on building a brand inside physical retail stores which still contribute to over 92% of all retail sales. Our Solution Bar has proven a successful marketing media tool to many brands with a promise of at least 5 times return on investment (ROI) of marketing dollars,” said Nilesh Khalkho, CEO of Sharaf DG. “Historically, customer experience around product discovery for startups and new vendors was limited to product videos and reviews online, but with the Solution Bar, they can discover innovative products including those from crowdfunding platforms exclusively inside Sharaf DG stores. Our customers can touch, feel, understand the story behind the product and the benefits before they buy. We welcome Ring, one of the most innovative products to Sharaf DG and I am sure Solution Bar will be a success for Ring and help them understand consumers from across the world,” concluded Nilesh.

Ring products will be available online (https://uae.sharafdg.com/) and at Sharaf DG’s Times Square Center, Deira City Center, Ibn Battuta Mall and Abu Dhabi Mall with live demos at the Solution Bar at all the four stores.

The new Spotlight Cam features LED light panels that automatically turn on when motion is detected, as well as a 1080p camera with night vision, two-way audio, and a 110-dB siren to let homeowners see activity around their homes and communicate with people who set foot on their property. It also features a convenient quick-release battery pack, so you can easily charge your batteries without moving the device.

Key Features: Spotlight Cam Battery

• Brilliant 1080HD video and two-way talk
• Built-in microphone and speakers
• Adjustable motion sensors
• Wide-angle camera lens
• Quick-release rechargeable battery pack
• Motion-activated spotlight
• LED Spotlights
• Infrared night vision
• 110-decibel siren alarm
• Live View on-demand video and audio
• iOS, Android, Mac and Windows 10 compatible

Announcing the partnership, Mohammad Meraj Hoda, Vice President – Business Development at Ring said, “Ring’s mission to reduce crime in neighborhoods drives every decision we make. By offering affordable, easy-to-use, and effective devices and services that can not only help solve crime but prevent it from ever happening. Ring is changing neighborhood security as we know it today and we’re looking forward expanding to Kuwait and look forward to making a positive impact on neighborhood crime.”

He went on to say, “X-cite by Alghanim Electronics has been providing technology-driven business solutions in Kuwait controlling more than 70% of the market share when it comes to consumer electronics distribution, and home security products and solutions are a natural extension to their product offering. Ring is looking forward to working with X-cite by Alghanim Electronics to address neighborhood and home security needs by extending our product offerings through internet service providers, online retailers, system integrators, ISP’s and brick and motor channels where they have very strong relationship.”

Vice President of Electronics at Alghanim Industries, Fernando Vicente Lopez said: “Under the Kuwait 2035 vision there are huge opportunities for the housing sector to grow and develop and we believe that the Internet of Things is set to disrupt the way we live. Homes are going to get ‘smart’ with connected products offering endless possibilities to make our lives easier, more convenient, and more comfortable. The awareness and demand for smart entry devices, such as smart doorbells that keep families, neighborhoods and communities safe are growing and therefore we believe that our partnership with Ring is a perfect fit. We see exciting new possibilities in this partnership with Ring across the country and it will help X-cite by Alghanim Electronics to better address our customer’s needs in today’s environment of ever-increasing demand for neighborhood and home security solutions.”

Ring has quickly become a leading brand in neighborhood security, with products sold in over 18,000 retail stores, and Ring’s products have globally been hailed as a dependable home security solution that can deter would-be burglars from entering homes and neighborhoods. Ring’s Video Doorbell has been effective in reducing burglaries in neighborhoods by as much as 55 percent, according to an LAPD pilot program.

As the value-added distributor in Kuwait, X-cite by Alghanim Electronics will promote Ring’s latest suite of home security products such as the Ring Video Doorbell, Ring Video Doorbell Pro, Ring Video Doorbell Elite, Ring Floodlight Cam and the Ring Spotlight Cam and conduct channel engagement, training and activation programs for partners. X-cite by Alghanim Electronics will also set up go-to-market strategies with key retail partners and provide the needed infrastructure for micro-channel to engage with the Ring brand.

Recent studies regarding the real estate market indicate that the Gulf countries in general and Kuwait in particular are likely to be the most advanced with respect to establishing smart homes as a result of the level of constructional development in this region. The Middle East smart homes industry is projected to grow at an annual rate of 28.73%, in value terms, during 2016 – 2022 owing to high GDP per capita income and growing awareness about smart homes solutions and energy efficiency. According to projections by Statista, a leading provider of market and consumer data, the market size for smart security and access systems for homes in Kuwait will total $11 million by 2022. Moreover, the growth in Internet of Things (IoT) and government initiatives towards smart city is expected to boost the demand for smart home solutions across Kuwait.

“Ring believes in keeping homes and communities safe rather than just comfortable and we hope to change the way home owners view security by keeping an eye on their family and property, even when they can’t. Ring re-imagined the doorbell so consumers could respond – using a smartphone – to someone at their front door from anyplace, anytime while simplifying the technology with the combination of App, Cloud and Security hardware,” said Mohammad Meraj Hoda, Managing Director of Ring.

“Al Jammaz has been providing technology-driven business solutions in Saudi Arabia for almost a decade and in that time, has succeeded in reaching almost 90% of the Saudi Arabian channel and distribution market. We look forward to working with Al Jammaz to address the home security needs by extending the product offerings through Internet Service Providers, Online retailers, system integrators, Internet service providers and brick and motor channels where they have very strong relationship,” concluded Mr. Hoda.

Recent studies regarding the real estate market indicated that the Gulf countries in general and Saudi Arabia in particular are likely to be the most advanced with respect to establishing smart homes as a result of the level of constructional development in this region. According to a report by Statista the revenue in the ‘Smart Home’ market amounts to US$124m in 2017 with expectation for it to show an annual growth rate (CAGR 2017-2021) of 42.3 % resulting in a market volume of US$507m in 2021. The report further reveals that currently the household penetration is at 6.1 % in 2017 and is expected to hit 24.7 % in 2021.

Ring has evolved as the leading brand in the Smart Home Security Space represented by 16000 plus stores across North America and Ring’s products globally have been hailed as dependable second set of eyes and ears to deter would-be thieves from entering homes and communities. It has been proven that Ring doorbells can reduce crime by up to 55% in neighbourhoods, and the goal is to bring the same convenience and security to the Middle East neighbourhoods.

As the Value Added Distributor, Al Jammaz will promote Ring’s latest suite of smart home security products such as Ring Video Doorbell, Ring Video Doorbell Pro, Video Doorbell Elite, Ring Floodlight Cam and the new Ring Spotlight Cam and conduct channel engagement, training and activation programs for partners. Al Jammaz will also set up go-to-market strategies with key retail partners and provide the needed infrastructure for micro-channel to engage with the Ring brand.

“The Saudi Ministry of Housing has launched programs and initiatives to achieve Vision 2030 and the National Transformation Program (NTP) 2020 which aims to increase the rate of property ownership to 52 percent. Under these directives, there are huge opportunities for the housing sector to grow and develop and we believe that the Internet of Things is set to disrupt the way we live. Homes are going to get ‘smart’ with connected products offering endless possibilities to make our lives easier, more convenient, and more comfortable. The awareness and demand for smart entry devices, such as smart doorbells that keep families, neighborhoods and communities safe are growing and therefore we believe that our partnership with Ring is a perfect fit. We see exciting new possibilities in this partnership with Ring across the Kingdom and it will help Al Jammaz to better address our customer’s needs in today’s environment of ever-increasing demand for home security solutions,” said Asim Al Jammaz, CEO, Al Jammaz Distribution.

Al Jammaz will distribute Ring’s best-of-breed home security solutions in the Kingdom of Saudi Arabia.

“Your home is not an asset – your home is a place that has much more meaning to it and it is something you want to protect and also monitor. Ring believes in keeping homes and communities safe rather than just comfortable and we hope to change the way home owners view security by keeping an eye on their family and property, even when they can’t. Ring re-imagined the doorbell so consumers could respond – using a smartphone – to someone at their front door from anyplace, anytime while simplifying the technology with the combination of App, Cloud and Security hardware. ABM is very well placed in the MENA region to position our smart home security products with its broader reach across key retailers, Internet Service Providers and online stores. ABM’s experience in selling Apple products for more than a decade gives us further confidence of its capabilities on best in class retail execution for Ring’s range of the products and solutions,” says Mohammad Meraj Hoda, Managing Director of Ring.

Ring has evolved as the leading brand in the Smart Home Security Space represented by 16000 plus stores across North America and Ring’s products globally have been hailed as dependable second set of eyes and ears to deter would-be thieves from entering homes and communities. It has been proven that Ring doorbells can reduce crime by up to 55% in neighbourhoods, and the goal is to bring the same convenience and security to the Middle East neighbourhoods.

As the VAD, ABM will distribute Ring’s latest suite of smart home security products such as Ring Video Doorbell, Ring Video Doorbell Pro, Video Doorbell Elite, Ring Floodlight Cam and the new Ring Spotlight Cam and conduct channel engagement, training and activation programs for partners. ABM will also set up go-to-market strategies with key retail partners and provide the needed infrastructure for micro-channel to engage with the Ring brand.

“We are continuously evaluating new and innovative technologies and emerging trends to add to our portfolio, which have a direct impact on the dynamics of the home security industry in the residential security sector in the MENA region. This makes our partnership with Ring a perfect fit. We see exciting new possibilities in this partnership with Ring across the MENA region and it will help ABM to better address our customer’s needs in today’s environment of ever-increasing demand for home security solutions,” said Ghassan Bendali, General Manager of ABM Middle East.

ABM will distribute Ring’s best-of-breed home security solutions in the UAE, Jordan, Lebanon, Oman, Kuwait, Qatar, Bahrain, Egypt, Algeria, Tunisia, Morocco and Iraq.