How was the event and what outcome do you foresee it?

At GITEX, we showcased our top video collaboration solutions for SMBs and large enterprises in conjunction with our partner Avientek. The event is very important for us to demonstrate our video collaboration solutions and it also gives our partners the chance to meet with end-users.

It has been a long time since we met customers face-to-face or attended any of these events due to COVID-19 so it was a great experience to reconnect with the market, partners, customers, and our peers. We saw a very positive reaction to our solutions at the event.

Loubna Imenchal, Head of Video Collaboration, META and Central Asia

How do you evaluate the customer reactions to Logitech Rally Bar and other solutions?

Enterprises are keen on adopting hybrid models of work and they need the best video collaboration solutions to efficiently connect and coordinate with their workforce. That’s why we brought out Rally Bar, our next-generation portfolio of video conferencing solutions for small, medium, and large rooms. Rally Bar is a portfolio of appliance and PC-based solutions that work with today’s leading video conferencing services such as Microsoft Teams and Zoom.

We also demonstrated Logitech Scribe, an AI-powered whiteboard camera for meeting rooms and classrooms. Compatible with leading services like Microsoft Teams and Zoom, Logitech Scribe broadcasts whiteboard content into video meetings with incredible clarity, virtually transporting everyone into the same room.

With Logitech Scribe, AI enables the device to render the user invisible, so that they don’t get in the way of the content they are creating on the whiteboard. It’s a truly unique product. It’s ideal for education and we’re excited about bringing it to the Middle East.

Which verticals are especially important for Logitech in terms of video collaboration?

The education sector can benefit hugely from video collaboration solutions. With Rally Bar Mini, we want to help both the educators and students have seamless classroom sessions.

Most schools and colleges were not prepared for the pandemic but the learning process can’t be stopped either. As a leading solution provider, we felt responsible to provide the technology and solutions to facilitate collaboration and provide ultimate flexibility in engagements. We hope Logitech Rally Bar and Logitech Scribe will become the future of teaching and learning.

Speak about how small, medium, and large enterprises can make use of these products

Video collaboration has never been so important. Organizations across the region have experienced the importance of keeping their teams connected during the past two years, and there is a growing awareness of the advantages of using enterprise-grade solutions. Even as many people venture back to places of work and education, hybrid models are now an established mode of operations for many organizations, and Logitech sees continued high demand for solutions that aid collaboration.

In what has undoubtedly been a transformative time for the video collaboration industry – one that has pushed us to innovate and continue to raise the bar – Logitech Video Collaboration has taken the lead.

Loubna Imenchal, Head of Video Collaboration, AMECA, Logitech

First, according to Synergy Research, Logitech has ranked #1 worldwide in video conferencing hardware.* Fueled by the acceleration of remote work, Logitech experienced its strongest years to date. According to Synergy’s Research, Logitech accounted for nearly fifty percent of all video conferencing devices sold in the Q1 FY21, and over thirty percent of the industry’s revenue.

In addition to this #1 position, Logitech has been named the Market Leader in Video Conferencing Devices by Frost & Sullivan, recognizing the company that has achieved the greatest market share resulting from outstanding performance, products, and services. To make its assessments, Frost & Sullivan identifies companies at the innovation and growth forefront of their respective industries that most effectively address new challenges and opportunities.

According to Roopam Jain, Frost & Sullivan’s Senior Industry Director, Connected Work, “In Q1 2021, Logitech surpassed its closest competitors to become the number one vendor in revenue market share in the business-use video conferencing devices market. This was the communication giant’s first time reaching that milestone. Logitech has long dominated the video conferencing devices market in unit shipments. Its recently earned revenue leadership position is a further testament to its unique design-led approach that focuses on creating meaningful products with a clarity of purpose and clear benefits to the users in delivering simple, effortless communication experiences.”

As technology continues to reshape work, Logitech is uniquely positioned to help address emerging and evolving hybrid work trends. Raising the bar on meeting room solutions and optimizing video conferencing for the hybrid worker, our products have become a hallmark for frictionless user experiences and scalable deployments for every meeting space. We owe our success to our customers, who believe in the quality of our VC products, from conference cameras to complete room solutions.

Loubna Imenchal, Head of Video collaboration for AMECA region (Africa, Middle East Turkey, and Central Asia), said: “The results of recent surveys are very encouraging and confirm what we see in the field here in the Middle East. Organizations increasingly recognize the value of high quality, seamless video collaboration, and with the ongoing shift to hybrid working and learning, we look forward to helping teams collaborate with our best-in-class video collaboration tools.”

Logitech Video Collaboration is on a mission to elevate video conferencing for all – and we aim to keep leading the way.