With 11.1% more capacity than Toshiba’s prior 18TB model, 20TB MG10 Series are compatible with the widest range of applications and operating systems and are adapted to mixed random and sequential read and write workloads in both cloud-scale and traditional data-center use cases. The drive features 7,200rpm performance, a 550TB per year workload rating, and a choice of SATA and SAS interfaces—all in a power-efficient helium-sealed, industry-standard 3.5-inch form factor.

The 20TB MG10 Series further illustrates Toshiba’s commitment to advancing HDD design to meet evolving needs for storage devices in cloud-scale servers and object and file storage infrastructure. With its improved power efficiency and increased capacity, the 20TB MG10 Series helps cloud-scale infrastructure to advance storage density, thereby reducing capex and improving the total cost of ownership. As data growth continues at an explosive pace, the advanced 20TB MG10 Series with FC-MAMR technology will help cloud-scale service providers and storage solution designers to achieve higher storage densities for cloud, hybrid-cloud, and on-premises rack-scale storage. The 20TB MG10 Series will be available in the region from Jan 2023.

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Santosh Varghese, General Manager–MEA, Toshiba Gulf FZE, who led the delegation to FIFA World Cup, said team members watched the Portugal Vs Morocco match. “The FIFA tour was indeed a celebration of Toshiba’s outstanding sales performance in FY 2017 as the brand’s storage products had a YoY growth of 47% in FY 2017 in the Middle East and Africa region with Saudi Arabia claiming the highest 52%  share, followed by the UAE at 31%. During the event, Toshiba launched the Ninja Sales Challenge program for 2018. Winners of this challenge will go to Japan during April -2019 and the tour highlights will include visits to Toshiba Science Museum and Toshiba Memory Factory in Yokaichi, Japan.

At the May event for Toshiba Start Award ceremony held in Dubai, which was attended by 22 distributors across Middle East and Africa region, Toshiba launched its branding campaign “Think Back Up & Think Toshiba.’’

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Toshiba STARS Awards are given annually for each business unit to top performers in the distribution, retail and reseller category. The award has three categories, Gold, Silver and Bronze.

This year in the HDD distributor category, winners of the Gold Award   included Al Futtaim Electronics LLC (UAE), Ashtel LLC (UAE and KSA); Mitsumi Distribution LLC (East & West Africa), and Mustek Limited (South Africa). Jarir Book Store (KSA), Carrefour (UAE) and Lulu (GCC) were winners of Gold Award in Retail Partner category. Global Computers LLC (UAE) won gold for top performance as a reseller. Toshiba STARS award was part of Toshiba’s annual MEA Distributor Conference for Hard Disk Drive held in Dubai on 7th May 218 at Hyatt regency Creek Heights.

22 distributors attended the annual Distributor event across Middle East and Africa region. These distributors are focused on distribution of Toshiba Storage products, including the complete range of Hard Disk Drives from Personal Storage to Enterprise Storage.

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The S300 Surveillance Hard Drive series offer 24/7 reliability and high performance with large cache size up to 256MB. The S300 performs at up to 7200rpm with a maximum data transfer speed of 248 MB/s. Additionally, the S300 comes with built-in RV sensors to help suppress vibrations in multi hard drive platforms. Available in up to 10TB capacities, the new surveillance hard drive can handle high workloads up to 180TB/year and supports surveillance network video recorders (sNVR), surveillance digital video recorders (sDVR), hybrid sDVR(analog and IP) and RAID storage arrays for surveillance.

The V300 Video Streaming Hard Drive series are designed for reliable video recording and playback, and offers built-in silent seek technology, which results in a quiet operation. The V300 low spin design reduces energy consumption by up to 25%. Available in up to 3TB capacities, the V300 hard drive supports video editing systems, set-top-box (STB), digital video recorders (DVR) and network video recorders (NVR).

In addition to the new hard drive models, Toshiba introduces new color branding for each category in the consumer internal hard drive lineup. The new category colors will be displayed on the drive labels and retail shelf packaging to clearly communicate the hard drive category’s use case and device application. The S300 hard drive series comes in a green surveillance label, and the V300 hard drive series in a blue video streaming label. The consumer friendly, easy-to-identify color-coded drive labels and retail shelf packaging makes it easy for consumers to shop for the drive they need.

“Toshiba is refreshing the consumer hard drive branding to make internal hard drives more consumer friendly and easier to shop for the right application,” said Santosh Varghese, Vice President|General Manager, Digital Products & Solutions, Toshiba Gulf FZE. “By entering the Surveillance market with a robust lineup of high performance and high reliability hard drive models targeted for the consumer market, Toshiba is offering a drive for every storage application.”

Toshiba continues to expand product offerings with higher storage capacity and performance. The new S300 and V300 hard drives further illustrate Toshiba’s efforts to continue offering drives for every consumer storage application from PC, gaming, NAS, and now surveillance and video streaming.

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The MD06ACA-V series is designed for 24/7 streaming operation scenarios and is typically used for surveillance digital video recorders (SDVR), surveillance network video recorders (SNVR) and Hybrid SDVR. The MD06ACA-V series features 7,200 rpm access performance and the new 10TB delivers a 58 percent increase in maximum sustained transfer rate when compared to the previous model MD04ABA-V series. MD06ACA-V series has 237MiB/s .

Available in 6TB, 8TB and 10TB capacities, the new models provide a SATA 6Gbit/s interface , with a 256MiB dynamic buffer. Additionally, the MD06ACA-V models support AdvancedFormat (512e) technology for compatibility with legacy applications and operating environments.

“Toshiba offers the industry’s most comprehensive range of storage products and technology, the third generation surveillance HDD line-up provides the capacity, reliability,scalability and robust performance needed for today’s 24 x 7 surveillance environments ” said Santosh Varghese, General Manager –MEA at Toshiba Gulf FZE .

“The new Toshiba models include RV compensation technology for optimal performance in multi-bay configurations, and provide superior reliability with a mean time to failure (MTTF) of 1 million hours utilizing aconventional mechanical design.”

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The CANVIO PREMIUM series offers versatile connectivity in a stylish design with an aluminum finish and diamond-cut edges in silver metallic or dark gray metallic. The top of the device is flat, making it easy to store, and curves have been minimized to emphasize the thinness of the drive and give it a sharper look. It is accompanied by USB Type-A to USB Type-C [2] adapter that can be inserted in any orientation for easy connectivity to everything from notebooks to high-end desktop PCs. The 2TB devices in the Premium line have a 13.5mm profile, 5.5mm slimmer than the previous model. The 1TB devices also have a 13.5mm profile and the 3TB devices have a 19mm profile.

CANVIO Premium

The CANVIO ADVANCE series has a flat design and four color options – black, white, blue or red – with a glossy finish. The 2TB devices in the Advance line have a 14mm profile, 5.5mm slimmer than the previous CANVIO CONNECT model. The 1TB devices have a 14mm profile as well, and the 3TB devices have a 19.5mm profile.
“We are always striving to create more compact, high-capacity devices to handle the growing amount of digital content that today’s consumers need to store,” said Santosh Varghese, General Manger –MEA at Toshiba Gulf FZE. “Achieving 1TB per platter capacity is a major milestone that allowed us to create our densest storage solution yet.

CANVIO Advance

These new drives offer high-capacity storage in an easy-to-use, slimmer design, making it more convenient than ever for consumers to store their files.”

The CANVIO PREMIUM and CANVIO ADVANCE blend form and function, offering high-capacity storage, easy backup, and trustworthy security in a slim, stylish design.

The brand new Toshiba backup software is available for download, enabling users to easily back up important data through an improved user interface with option to set your own backup schedule. Additionally, the brand new Toshiba security software allows for simpler password setting with a more intuitive user interface so users can protect private data and prevent unauthorized access.

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“We developed the Portégé X20W as part of our drive to create the best hybrid 2-in-1 laptop experience for professionals, from employees in small to mid-size organisations, to large corporate environments – regardless of their location,” said Maki Yamashita, Senior Vice President, PC & Solutions EMEA, Toshiba Europe GmbH. “The Portégé X30 and Tecra X40 are the result of us channelling our heritage and expertise in mobile devices into every step of the development process, from design and manufacturing, to durability testing, and we’re confident this will shine through in the premium, professional experience they provide.”

According to IDC research, this year is set to be the year that businesses in the Middle East will increase their adoption of transformational IT. Countries such as the United Arab Emirates will lead the way with an increase in IT spend, predicted to grow to $6.2bn in 2017 as technologies such as cloud, big data, social and mobility become investment priorities.

“One area Toshiba truly dedicates its time on is R&D for innovative technology solutions. With a team of highly skilled engineers and designers devoted to developing cutting edge technology, we are able to develop systems that are all about revolutionising and enriching all our business user’s needs. We are committed to going beyond the limitations and constraints of today’s PC and redefine how you control your systems,” concludes Yamashita.

The Portégé X20W, measuring in at 15.4mm thin and 1.1 kg, the laptop offers professionals flexibility of a tablet and notepad in one sleek device with a beautiful Onyx Blue cover and Light Gold hinges. Toshiba’s Portégé X20W is elegantly engineered, offering style and substance: with an astonishing 16 hour battery life. It has comprehensive security features, including two-factor authentication with fingerprint reader and IR camera for face recognition.

The Portégé X30 is 15.9mm thick and weighs in at just over one kilogram, making the machine 11-percent thinner and 13-percent lighter than the award winning Z30. The Tecra X40 is measures in at 16.9mm and weighs just over one kilogram. Both the Portégé X30 and Tecra X40 are the latest examples of Toshiba’s ability to innovate the thin and light laptop form factor without sacrificing performance, features, battery life or durability. Not only are the machines similar in overall dimensions, they share many of the same components and features.

The Portégé X20W and the Portégé X30 are already available throughout the Middle East. The Tecra X40 will follow shortly in the region.

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The new SSDs, equipped with Toshiba’s latest 64-layer, 3-bit-per-cell TLC (triple-level cell) BiCS FLASH, utilize the features of PCI EXPRESS (PCIe) Gen3 x 4 lanes and SLC cache to deliver 3000 MB/s sequential read and 2100 MB/s sequential write. They are also more efficient than Toshiba existing products and reduce standby mode power consumption by over 50%, to less than 3mW.

The SSDs will be available in three capacities, 256GB, 512GB and 1024GB, in M.2 2280 single-sided form factors. Self-encrypting drive (SED) models supporting TCG Opal Version 2.01 will also be offered, making the XG5 series highly suited to a wide range of applications including ultra-mobile PCs that prioritize performance and business applications requiring security.

The XG5 series SSDs will be exhibited at COMPUTEX TAIPEI in Taipei, Taiwan, from May 30 to June 3.

Toshiba will continue to strengthen its SSD storage solutions, utilizing cutting-edge flash memory technology to meet diverse market needs.

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“With over 30 years’ heritage in the business device market, solving business challenges and driving efficiencies is in our DNA. We have been present in the Middle Eastern market for several years providing advanced technological solutions through our PC offerings,” said Maki Yamashita, Senior Vice President, PC & Solutions EMEA, Toshiba Europe GmbH. “Our renewed focus is to grow our presence in the Middle East substantially, and ensure we are seen as a leading B2B PC business that provides innovative technology – helping businesses to address the challenges that trends such as digital transformation and the mobile workforce are presenting to them.”

“Businesses in the Middle East are under increasing pressure to make sure that they have the technology and processes in place to meet employee demands for flexible, secure working solutions. Embracing mobile technology not only drives staff engagement and workplace satisfaction, but also increases productivity while making long term cost savings” adds Yamashita.

Solutions such as Toshiba Mobile Zero Client (TMZC), enable employees to work flexibly – anywhere, anytime, without compromising on the security of business-critical data by offering a more secure method of data and device management. For employees handling increasing volumes of sensitive information, zero client solutions remove the threat of malware from being stored on devices, as well eliminate data theft in the event of a device being lost or stolen.

“We are seeing an increase in businesses looking for hardware solutions that not only solve business challenges, but drive efficiencies and address the need for more flexible, secure working solutions”, said Mr. Yasser M. Ghoneim, Enterprise Marketing Group General Manager, El Araby. “Combined with a solution like TMZC that empowers staff to work on the move, while following all of the business security regulations, will be a much-anticipated proposition in the Middle East.”

Toshiba has adopted a more focused B2B distribution strategy to ensure the end-user has access to all its product solutions, with partners across the region including ABM in KSA, El Araby in Egypt, Al Futtaim in UAE, ABM in Kuwait, and Mannai in Qatar.

“Toshiba is a well-known and respected brand in the Middle East, we’re looking forward to working together on its renewed B2B strategy to grow its position in this competitive sector,” adds Mr. Rajagopal. S, General Manager, Al Futtaim Electronic, Techserve.

“We believe the investments we are making across EMEA are creating strong conditions for growing our PC business in our core regions and sectors,” adds Yamashita. “We’re confident in the strength of our renewed strategy and channel partners and are aiming for sustained growth across the Middle East.”

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While the current Canvio edition for smartphone is currently meant for Android users, very soon we will have another OS version.
The FlashAir is a SD Memory Card with embedded wireless LAN capability. This enables wireless LAN communications to non-networked devices by inserting Flash Air into existing card slot. Up to 7 client devices can be connected to Flash Air over wireless LAN at the same time. This lets you transfer photos from camera to phones /tablets instantly, supports iOS and Android
The 4th generation of Flash Air which will be commercially available from June this year has many advanced features like 90 MS/Sec read speed and 70 MB/Sec write speeds. The time required to download a 50 MB Video file is 12.6 Sec with 31.4 Mbps, which is almost 3 times faster than WiFi. It uses the Eye-fi Technology which enables camera power to be maintained when connected to Flash Air.
Transfer Jet is a content transfer device which is easy to use, offer ultra-fast speed (375 Mbps), is safe and secure. Just touch the other device and instantly transfer content to other device. It is 10X times faster than Wi fi, 100 times faster than Bluetooth and 1000 times faster than NFC. Transfer jet supports many innovative vertical solutions like eBook download at books, live video download at concert hall, Movie content downloads in a plane, trailer movie content downloads etc.

Discuss the demand scenarios that you see for storage of smartphone data? How does cloud storage stack up vis-a- vis hard drives?
Research has shown that less than 20% backup their data on the phone. In MEA region, less than 4% of the consumers backup their data on Cloud due to fears of security and lack of confidence of storing private data in public clouds. Personal storage device like Canvio for Smartphones helps you backup your precious data while daily recharging your smartphone and the data on personal hard disk can always be safely kept by the user.
Elaborate some of the highlights of Canvio as a brand for portable drives and the success in the region?
Canvio is a well-known brand for external HDD products from Toshiba. It has many flavors suiting the wide profile of users. Canvio Basic and Ready is for regular profile users whereas the Canvio connect which comes bundled with backup software and better design as well as Canvio premium that feature very high end design and backup software is meant for prosumers and supports both Mac and PC versions.
Do you see falling prices as a challenge to profitability of external drives? Is this being offset by wider market penetration?
Prices have been almost stable for last one year with the capacity increasing the demand for higher capacity offset any price drops. Also our channel policy of ‘’Go Wide Go Deep in every market” has helped us increase the channel breadth to cater to various User segments
What are the current distribution/retail strategies for Toshiba?
Toshiba’s business model has always been in-country business model with local distributors catering to the local channel. We launch the latest products and technology across all markets in line with the global launch. Our award winning P4P (profit for performance ) channel rebate program is implemented in many markets in the region which helps the channel in selecting proper model mix and focus on sell out thereby helping them to increase their profits and achieve cash flow /working capital management.

Discuss plans for Transfer jet family of products in the region?
Transfer jet is an evolving technology which will be launched very soon in all markets in this region after getting proper approvals from concerned TRA. With its superior features, we are very confident that this technology ill very soon evolve from early adopters to a mass products.

Elaborate on channel engagement initiatives and sell out enablement as a priority focus for the company?
Toshiba’s channel engagement starts with authorizing the channel partner to sell Toshiba Storage products, providing channel training for floor sales staff, launching sell out driven promotional activities and executing daily monitoring of sales in key segments. ATL and BTL activities for demand generation and with focused digital marketing campaigns enhances Toshiba’s brand equity of its products and technology against its competition.

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