The myWD Certified Surveillance Storage Provider Program is a tailor-made initiative that aims to offer training, sales support, value added benefits and incentives to security and surveillance system integrators, installers, solution and service providers to help them enhance their business opportunities and profitability.

The announcement came as a recent report by Research and Markets anticipated the video surveillance storage market to grow at a CAGR (compound annual growth rate) of 22.41 percent to reach USD $18.28 billion by 2020, as enterprises and governments across the world continue to switch from traditional analogue-based solutions to IP technology.

“We consider our partners at all tiers to be equally important for our success. To ensure that the installers and system integrators working in the security & surveillance sector get trained on the latest technologies, get certified and stay updated, we today launch the myWD Certified Surveillance Storage Provider Program.” said Khwaja Saifuddin, Senior Sales Director, Middle East, Africa and India, Western Digital.

“The myWD Certified Surveillance Storage Provider Program will offer our partners the opportunity to capitalize on the wide-range of WD Purple and WD Purple NV surveillance storage solutions, engineered for 24/7 always-on, high-definition surveillance systems. With so many new opportunities emerging in the security and surveillance industry, the program is aimed at helping our ever expanding partner base effectively tap into the growing market for video surveillance storage and extend world class products, service and support to ensure their customer objectives are effectively delivered on. The program is designed to extend channel partners the industry-relevant education, sales and marketing support to drive their business in this rapidly growing market.”
Eligible partners will be provided in-depth product training to receive a WD Surveillance Storage Provider Program certificate. In addition, partners will have access to sales support through a dedicated account manager from Western Digital, exclusive member promotions, regular product updates in addition to in-store POS marketing material.

“Advanced imaging technology advancements are expanding the value that video surveillance provides for applications ranging from retail and public safety monitoring to smart-city infrastructure, all of which are driving new storage needs,” said Brendan Collins, vice president of product marketing. “Our new 10TB drive inherits the high performance, reliability and endurance qualities of our WD Purple family, with maximum capacity to offer VARs, integrators and consumers a 4K-ready solution for current and next-generation surveillance systems.”

“All of us at 45 Drives are excited about the new WD Purple 10TB hard drive,” said Doug Milburn, vice president and Cofounder of 45 Drives/Protocase, Inc. “With so many of our customers in the surveillance industry, it’s important for us as a company to have the right products to for their needs. WD Purple hard drives provide the two critical elements to our customers – density and enhanced reliability – all at a reasonable price point.”

Optimized to withstand the demands of always-on DVR and NVR recording environments, 10TB WD Purple hard drives offer low power consumption, exclusive WD technologies and many advanced performance features including. These include AllFrame 4K Technology which enhances ATA streaming support to help reduce video frame loss with proprietary cache policy management technology to improve overall data flow and playback. WD Purple 10TB HDDs include exclusive firmware enhancements that help protect against video pixilation and interruptions within a surveillance system.

Enabling higher storage capacity and lower power consumption, the WD Purple 10TB HDD uses the third generation of HelioSeal technology, which has been shipping for over three years and on over 12 million drives as of December 2016.
Designed for 24×7 operations with support for multi-bay systems with an annualized workload rating of 180 TB/year and tarnish-resistant components, WD Purple 10TB drives are ready for use in demanding high-performance, high-definition small- or large-scale surveillance systems

Built for easy integration into new or existing video surveillance systems, WD Purple hard drives are designed and tested to surveillance-class standards and are compatible with industry-leading chassis and chip-sets. Without a current industry standard, WD worked closely with surveillance partners to develop a proprietary benchmark to define and demonstrate performance in surveillance systems.

The new WD Purple 10TB drive complements Western Digital’s broader family of advanced storage solutions for the surveillance market, offering a core-to-edge portfolio that supports customers from cloud storage and server systems out to the surveillance cameras.

WD Purple 10TB HDDs are shipping now. With the new 10TB drive, the surveillance-class hard drive line is available in capacities ranging from 1TB up to 10TB, all covered by a three-year limited warranty. Manufacturers Suggested Retail Price (MSRP) for the 3.5-inch 10TB drive, model #: (WD100PURZ) is $399.99.

“Our microSD cards are now at the center of many consumer devices, and we’re excited to not only raise the bar with the launch of the world’s fastest microSD card, but to also offer a family of 256GB microSD cards that give consumers the flexibility they need to capture life at its fullest,” said Dinesh Bahal, vice president of SanDisk product marketing, Western Digital. “As a leading global storage provider with one of the most trusted flash brands, we take pride in transforming the way consumers capture, store and share their content.”

Whether taking pictures, shooting 4K UHD or Full HD video, or storing high-fidelity music, the new 256GB cards give consumers the freedom to capture and carry a massive amount of content on their devices without concern about storage limitations.

“At DJI we focus on creating easy-to-use drone technology for consumers to capture everyday exploration and photography, and our customers need quick and reliable access to their high quality aerial footage,” said Eli Morgan Harris, strategic partnerships, DJI. “With the new 256GB SanDisk microSD UHS-I cards, they now have greater flexibility to capture their content on high-performance storage and the peace of mind knowing they can continue shooting when it matters most.”

The 256GB SanDisk Extreme microSDXC UHS-I card delivers unmatched transfer speeds of up to 100MB/s, allowing users to save time transferring large files, as well as write speeds of up to 90MB/s** for rapid capture of photos. Users can record an estimated 14 hours of 4K UHD video1 on the 256GB card, making it ideal for high-performance drones, action cameras, and 4K-capable smartphones, among other devices.

The 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, is ideal for Android-based smartphone and tablet users who don’t want to worry about running out of space on their devices. The new card is capable of storing more than 24 hours of Full HD video1, and also features premium transfer speeds of up to 95MB/s**. At this speed people can move files quickly – up to 1,200 photos in just one minute2.

Built to perform in harsh conditions, the new cards3 are also waterproof, temperature-proof, shock proof, and X-ray proof. Additionally, the SanDisk microSD card line up is compatible with the SanDisk® Memory Zone app for Android, giving users an easy way to manage and back up content on their device. The app is available for free through the Google Play Store4.

The new suite of cards is the latest breakthrough offering to join the SanDisk portfolio of mobile memory solutions. The first to introduce 128GB and 200GB microSDXC, and 512GB SDXC high-capacity cards, SanDisk continues to pioneer technology that keeps up with consumers’ evolving storage needs.

The 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, will be available worldwide in August 2016 with a U.S. MSRP of $149.99. The 256GB SanDisk Extreme microSDXC UHS-I card will be available worldwide in calendar Q4 2016 with a U.S. MSRP of $199.99.