Walk us through the competencies of Analytics Plus launched by ManageEngine recently
We recently launched Analytics Plus in the cloud, complementing the on-premise version that has been available for several years now. Our solution addresses this by cutting down on the time taken to transform raw data into actionable insights. Analytics Plus connects to popular IT and business applications, generating detailed analysis with over 100+ reports in less than 5 minutes.

Besides auto-generating reports, Analytics Plus also interprets the reports and highlights key patterns or insights from them. This means all that is left for decision makers to do is take corrective action that combat highlighted inefficiencies or problems.

How does it help organizations in terms of improving their efficiency and profit?

Organizations put several processes and procedures in place to run day-to-day operations. However, these processes are hardly ever periodically checked for inefficiencies. By analyzing historical data, Analytics Plus can spot inefficiencies in operations and help organizations take corrective action.

Rakesh Jayaprakash, Product Manage – ManageEngine

During tough economic conditions, ensuring high levels of ROI on IT investments will be a key focus area for organizations. By automatically blending IT operations data with financial data, Analytics Plus can help CIOs and CTOs identify areas where resources are under-utilized, chart the viability of future investments, and ensure budgets are spent in the right areas which can create the most impact.

Describe the verticals of business, in which Analytics Plus can create a major impact.

The IT department now influences every aspect of a business, and yet ends up under-utilizing analytics. Analytics Plus is primarily focused on helping IT teams showcase their value to the business. With the help of out-of-the-box connectors, Analytics Plus plugs into IT tools, analyses the data, and offers quick insight. Data blending capabilities help organizations tie data points from various IT and non-IT tools for a unified analysis of data.

Briefly explain Ask Zia and its potential in generating user-specific insights

Ask Zia is an AI (artificial intelligence) and NLP (natural language processing) powered analytics assistant that can interpret questions in plain English and answer them in the form of reports. Users don’t have to know what fields to use to build reports, which is most often the biggest barrier non-technical users face. Users can ask questions such as “What is the expected growth in issues next month?” or “What time of the day do SLA violations usually occur?” and get instant answers.

Discuss ManageEngine’s Middle East strategies in the context of its participation at GITEX 2022

ManageEngine has been operating in the region for over 18 years now. We have been participating in GITEX since 2007. We have a good network of partners in the region to support the 1000s of customers we have in the region. Our objective behind participating in events such as

is to increase our opportunity to interact with our customers and prospects, understand the challenges they face in managing their IT and try to work with them to handle those challenges.

We understand that Zoho provides excellent solutions specific to the size and type of enterprises and is growing exponentially in the region. Can you explain your strength?

You are right! We offer the right kinds of solutions that enterprises need. We consider SMBs or SMEs are the sweet spots to do business with, as there is an enormous need for the right solutions.

Zoho helped over 2500 SMEs in the region with digital transformation and enterprise resources planning (ERP) in a year besides acquiring over 500,000 customers across the globe. We are growing exponentially here and opened more than seven officers in the Middle East and Africa region.

Prem Anand, Head of Business Solutions – MEA, Zoho

We have developed 50+ applications and enterprises can use them for sales, marketing, talent acquisition, project management, and more – you name it, we have got it! Considering over 25 years of experience in the industry, Zoho can work with any industry verticals and get their software, application, and (or) cloud needs fulfilled.

You said, SMEs are your prime target. Please give us an overview of how do you help these enterprises starting from their onboarding?

Our model is a bit different from other solution providers. Most of these enterprises are stuck at a problem, we identify them, initially, and suggest solutions. We are not selling a product to them rather solving a problem they are facing.

The initial interactions between Zoho and its customers would generally happen at the consultation level, then go face-to-face to address issues, and finally, get into deep roots. The consultation part is absolutely free and that way we build trust with our enterprise customers. From ERP application to cloud data management, everything will be taken care of appropriately via this business model.

Tell us about your industry focus (i.e., healthcare or education)

As explained previously, we have 50+ products. With these products, we can build solutions that can cater to any verticals including healthcare and education. For healthcare, we have all compliances (e.g., HIPAA) and competencies that a solution developer should have. Similarly, we have software for inventory management, banking, finance, etc.

Enterprises can buy both individual software solutions and required packages from Zoho. Starting from CRM to chatbot, from email campaigning to SMS campaigning, from social media to create a website, and from survey management to helpdesk solutions, we offer many solutions that customers need.

Tell us about the cloud support Zoho offers to its customers and software integrations to your platforms.

We have more than 10 data centers across the globe and we are building more – by the second quarter of 2022 we are planning to launch them. We neither operate through nor use any public clouds as we have strict privacy protection, and security policies. We don’t advertise other data centers or let others use ours – we have a single cloud approach.

We use rest APIs, through which customers can integrate any other software or application interfaces in need. We do that with more than 500 applications through which specific businesses can operate.

Speak briefly about the competition you face in the industry

We face competition in multiple areas such as CRM, census, email campaigning, surveys, etc. However, we can offer more flexibility to customers than most prominent players. We have every compliance and our products can be customized based on the specific needs of customers. These qualities keep us growing!