Zoho Solves Business Problems With Its Comprehensive Tools and Customized Approach

Zoho Corporation is an Indian multinational technology company that makes web-based business tools. Zoho offers comprehensive solutions for small and medium enterprises across the world. Prem Anand, Head of Business Solutions – MEA, Zoho speaks to The Integrator about their regional strategies.

We understand that Zoho provides excellent solutions specific to the size and type of enterprises and is growing exponentially in the region. Can you explain your strength?

You are right! We offer the right kinds of solutions that enterprises need. We consider SMBs or SMEs are the sweet spots to do business with, as there is an enormous need for the right solutions.

Zoho helped over 2500 SMEs in the region with digital transformation and enterprise resources planning (ERP) in a year besides acquiring over 500,000 customers across the globe. We are growing exponentially here and opened more than seven officers in the Middle East and Africa region.

Prem Anand, Head of Business Solutions – MEA, Zoho

We have developed 50+ applications and enterprises can use them for sales, marketing, talent acquisition, project management, and more – you name it, we have got it! Considering over 25 years of experience in the industry, Zoho can work with any industry verticals and get their software, application, and (or) cloud needs fulfilled.

You said, SMEs are your prime target. Please give us an overview of how do you help these enterprises starting from their onboarding?

Our model is a bit different from other solution providers. Most of these enterprises are stuck at a problem, we identify them, initially, and suggest solutions. We are not selling a product to them rather solving a problem they are facing.

The initial interactions between Zoho and its customers would generally happen at the consultation level, then go face-to-face to address issues, and finally, get into deep roots. The consultation part is absolutely free and that way we build trust with our enterprise customers. From ERP application to cloud data management, everything will be taken care of appropriately via this business model.

Tell us about your industry focus (i.e., healthcare or education)

As explained previously, we have 50+ products. With these products, we can build solutions that can cater to any verticals including healthcare and education. For healthcare, we have all compliances (e.g., HIPAA) and competencies that a solution developer should have. Similarly, we have software for inventory management, banking, finance, etc.

Enterprises can buy both individual software solutions and required packages from Zoho. Starting from CRM to chatbot, from email campaigning to SMS campaigning, from social media to create a website, and from survey management to helpdesk solutions, we offer many solutions that customers need.

Tell us about the cloud support Zoho offers to its customers and software integrations to your platforms.

We have more than 10 data centers across the globe and we are building more – by the second quarter of 2022 we are planning to launch them. We neither operate through nor use any public clouds as we have strict privacy protection, and security policies. We don’t advertise other data centers or let others use ours – we have a single cloud approach.

We use rest APIs, through which customers can integrate any other software or application interfaces in need. We do that with more than 500 applications through which specific businesses can operate.

Speak briefly about the competition you face in the industry

We face competition in multiple areas such as CRM, census, email campaigning, surveys, etc. However, we can offer more flexibility to customers than most prominent players. We have every compliance and our products can be customized based on the specific needs of customers. These qualities keep us growing!