Freshworks CRM for E-Commerce to Help Millions of Shopify Businesses

Freshworks, an enterprise-software company, has announced Freshworks CRM for e-commerce is now available in the Shopify App Store. The solution claims to integrate directly with Shopify to provide its millions of merchants with a unified CRM that enables live conversational support, marketing and sales where and when consumers want to buy online.

Fatima Yusuf, Director of Commercial at Shopify said, “we are happy to welcome Freshworks to the Shopify App Store, bringing its insight and experience in customer engagement and conversational marketing to Shopify’s millions of merchants.”

With Freshworks CRM for Shopify, merchants can create more engaging customer experiences by segmenting and marketing to their customers based on custom Shopify events like cart abandonment and first-time visitors; and by automating and personalizing messages across email, live-chat, WhatsApp, and SMS using pre-built Shopify Playbooks.

“The Freshworks CRM platform can now enable millions of Shopify businesses to make their store as delightful and intelligent as the biggest online retailers,” said Prakash Ramamurthy, Chief Product Officer at Freshworks. “Built on a unified data model, the solution gives merchants a complete view of their customers. In a time of low tolerance for error, our platform helps merchants avoid alienating customers with things they hate—like repeating order information or wading through irrelevant products.”