Comprehensive and Secure Payment Platform for Retail, E-Commerce, and Hospitality Businesses

Adyen is a Dutch fintech company that allows businesses to accept e-commerce, mobile, and point-of-sale payments. Sander Maertens, Head of Middle East at Adyen talks to The Integrator about the competencies of its e-commerce, retail, hospitality, and mobility-based solutions.

Elaborate on the significance of Adyen’s payment platform in a merchant store

When users attempt to make payments at a merchant store or e-commerce website, their data flows through different breakpoints, usually handled by several companies in the process. This model has been the default for over two decades and it is failing for many reasons. So, Adyen built an all-in-one payments solution to ward off any difficulties that either merchants or customers face.

For example, if a merchant sells flowers online, we provide them with the payment gateway, APIs, an anti-fraud solution, the processing solution, and more. This in itself is already a big step up for merchants because we are working end to end to optimize their business.

Could you elaborate on the competitive advantages of using Adyen solutions compared to other platforms in the market?

With end-to-end payments, data, and financial management, we provide customers with best-in-class solutions. Businesses will have lesser breakpoints when they choose to work with Adyen and they will get to know the customer behind each payment. In addition, we offer them efficient risk management to keep fraudsters out of their stores.

Our unique approach helps businesses solve many of their payment challenges. From there, we evolved into the financial technology platform of choice for the world’s leading companies. Adyen’s system is flexible for adjustments and the amount of control we give to the merchants is incredible. Similarly, if we make changes, it reflects everywhere across the platform.

Tell us about how well you could configure Adyen solutions to the existing applications and software the merchants use

Good question.

Global merchants have middleware in their payment structure that can connect to Adyen. Therefore, we can work with multiple applications and customers get to control the entire activity internally alongside hassle-free integration to their existing systems. We also have off-the-shelf integrations that merchants can decide to use, which saves a lot of implementation time. 

What are your stakes in hospitality and mobility solution verticals?

The good thing about the versatility of the Adyen platform is that it can cater to a wide variety of industries. Both of these industries have their specific needs and we use different features and products to help those businesses get better at accepting payments.

When it comes to serving mobility and micro-mobility businesses, we are helping them to keep their customer base accurate while making the sign-up process very smooth and also cutting down on fees, contracts, and partners.

In hospitality, we have a different scenario that includes prompt check-ins and check-outs of guests and payments at restaurants, spas, bars, etc.

Many businesses have very specific payment needs. If you take the example of unmanned gas stations, where users get to pay upfront and fill their vehicles after an approved transaction, it is completely different from what other industries require in terms of payment service.