Maylaa International Trading LLC Highlights Diversity of Middle Eastern Market with Varied Product Line at Gulfood 2023

Maylaa International Trading LLC is a leading retail company in the United Arab Emirates, offering a wide range of luxury products. The company has more than 60 stores across the UAE, selling over 1600 brands and offering its customers a unique shopping experience. At Gulfood 2023, JNS Media International had an interview with Mr. Abdelaziz Abdelrazig, Finance Manager at Maylaa International Trading LLC, to learn more about Maylaa Food, a part of Maylaa International Trading LLC’s growth and success in the industry.

How has your experience been at Gulfood 2023?

It has been an exciting opportunity for us to participate in Gulfood 2023. As a relatively new player in the industry, having just established our business with Daima in 2020, we are thrilled to showcase our offerings to a wider audience. With several shops located in prestigious locations such as Dubai Mall and Festival City, we have already established a strong presence in the UAE market. The Daima franchise concept has been well received, and we have already received requests from outside parties for potential franchise opportunities. Overall, we are delighted with our experience at Gulfood 2023 and look forward to continued growth and success in the industry.

What products are you showcasing at Gulfood this year?

We are showcasing a range of products at Gulfood 2023. This includes our specialty Dragees, such as caramel-coated pecans, and chocolate-coated pecans, and our various nuts which are hazelnuts, walnuts, pistachios, almonds, and cashews. Additionally, we are featuring different types of dates, including dates stuffed with nuts, and a variety of pure honey. We are also presenting our special vanilla ice cream named “Booza” enhanced with various nuts. Varieties of special Arabic Sweets are also included in our exhibition.

Are you seeking any collaborations in the Middle East to expand your business?

Absolutely, we are actively seeking collaborations in the Middle East to expand our business. With the success of our Daima franchise concept, we have received inquiries and interest from various countries in the GCC and Middle East regions. As we look to expand our franchise operations, we welcome collaborations and partnerships that can help us achieve our goals and reach new markets.

With such a diverse market in the Middle East, do you offer variations in your products?

Yes, our product range is diverse and versatile, which is what sets us apart in the market. We offer a wide range of products, including dragees, nuts and seeds, Emirati coffee, chocolate, pure honey, Arabic sweets, different types of nuts, and stuffed dates. Additionally, we also specialize in processing dehydrated vegetables and dried fruits. With such a broad range of products, we strive to meet the diverse needs and preferences of our customers in the Middle East.

Do you plan to participate in Gulfood again next year?

Our experience at Gulfood has been exceptional, and it has exceeded our expectations. We have gained valuable insights into our competitors and their offerings, which has helped us refine our strategies and improve our brand reputation. Given the success of our participation at Gulfood 2023, we are definitely planning to come back again next year with even more growth and success to showcase.