Stirling Hospitality Advisors Select Hospitality Operator for MERED’s ‘ICONIC Tower’

Stirling Hospitality Advisors announces that it has selected Valor Hospitality to oversee the future management of luxury real estate developer MERED’s flagship project, ‘ICONIC Tower’ designed by Pininfarina.

Tatiana Veller, Managing Director of Stirling Hospitality Advisors said: “We are delighted to have selected Valour Hospitality to ensure the future successful management of ICONIC Tower, a luxury serviced residential building that stands as a significant milestone in Dubai Internet City. Our team worked extensively to pinpoint the ideal partner capable of delivering the high standard of luxury services envisioned by MERED. We also carefully negotiated contracts to ensure alignment with our expectations for excellence. ICONIC Tower is set to be a cornerstone in the ongoing transformation of Dubai Internet City and we are excited to contribute to its evolution into a vibrant and upscale part of town.”

Slated to be completed by Q2 2027, the 286.4-meter-tall tower will serve as a new landmark in Dubai Internet City and will feature 310 exclusive apartments. Offering world-class amenities including a private cinema, an infinity pool overlooking the Dubai skyline, a fully equipped gym, 423 dedicated parking spaces, and much more. Designed by Pininfarina, the tower is set to harmoniously merge beauty and technology to stand out in the growing cosmopolitan hub of Dubai.

Diana Nilipovscaia, CEO of MERED, said: “We are excited to partner with Stirling Hospitality Advisors as our lead consultant for the operator search for our flagship project in Dubai Internet City – ICONIC Tower. Property management is one of the key elements in premium real estate experience we aimed to deliver in our project. Stirling Hospitality Advisors’ proven track record as well as comprehensive research and expertise have helped ensure the project is managed seamlessly with all key stakeholders.”