Metadome.ai Partners with VinFast to Redefine Automotive Retail, Design and Training with Groundbreaking AI and XR Solutions

Metadome.ai, a global leader in immersive and intelligent product experiences powered by AI and XR technologies, has entered a strategic partnership with global EV manufacturer VinFast to transform the way consumers discover, explore, and purchase electric vehicles in today’s digital-first world.

As we live in an era where everything is digitally connected, this partnership enable VinFast reimagine the car-buying experience, starting from implementation on the Middle East website.

By leveraging this cutting-edge immersive and AI-driven technology, VinFast’s latest EVs are brought to life in hyper-realistic, interactive 3D environments. Consumers can now explore and customize models like the VF 8  anytime, anywhere—from mobile phones and websites to interactive in-store digital touchpoints—making the journey to EV ownership more seamless, engaging, and intuitive than ever.

“We have always believed in using technology to make experiences more real-life and human. Using our AI, XR, and real-time 3D technologies, we are aiming to bring products like VinFast’s EV model to life, which feels real, intuitive, and immersive. When a customer explores a car using our technology, it’s not just about the visuals; we want them to feel a connection so they can see it, feel it, customize it, and interact with it like it’s right in front of them. What distinguishes us is that whether people are using their phone, laptop, or in a showroom, this experience can easily fit into people’s lives. Together with VinFast, we aim to reimagine the car-buying experience, making it smarter and more seamless,” said Shorya Mahajan – Co-Founder & COO – Metadome.ai

Ms. Do Hoai Linh, CEO of VinFast Middle East, shared: “Purchasing a car is no longer just an in-showroom experience—it begins the moment curiosity strikes. With Metadome.ai, we’re making that very first moment smarter, more interactive, and more accessible. It’s not about complicating the process with technology; it’s about simplifying the journey and empowering customers to explore on their own terms.” The power of this visualization can be experienced with the VinFast VF 8.

Key Features of the Digital Customer Experience:

• 3D Configurator: Allows customers to view and customize life-sized digital models of VinFast EVs in a 360-degree space, including real-time adjustment of color and features, and trim in real time.
• Compare Module: Helps users compare two vehicle models side by side across design, performance, features, and pricing.
• Presentation Module: Enables dealerships and brand representatives to offer rich, immersive product walkthroughs in both digital and physical settings.
• Unmatched Realism: Digital Models built with cutting-edge rendering technology to ensure lifelike visuals, showcasing vehicle proportions, surface textures, lighting, and material finishes, so customers can experience how the car will truly look and feel.

Metadome.ai is revolutionizing how consumers buy cars by addressing things that usually annoy buyers, such as confusing websites, generic experiences, and not enough visual detail. Rather than browsing, users get to interact with the car in an immersive and interactive manner. People spend on average more than four minutes browsing, configuring, and learning because the platform makes it fun and worthwhile. With realistic CGI imagery and intelligent design, it’s not merely attractive; it works. Engagement increases by 50–80%, lead efficiency by as much as 10%, and individuals are twice as likely to take a car seriously as against conventional digital experiences.

The company continues to empower Fortune 500 brands such as Mercedes-Benz Trucks, Stellantis, Tata, Mahindra, Lexus, HUL, and Royal Enfield—solidifying our position at the forefront of immersive product experiences.