NMK Interactive 2025 Sets a New Benchmark for AV Experiences in the Middle East

NMK Electronics, a Midwich Group Company, hosted the latest edition of its flagship event NMK Interactive on September 25, 2025 – an annual event that brings together and celebrates technology, artistry, and industry leadership in the region.

Held at the JW Marriott Marquis Dubai, the event brought together over 600 system integrators and partners from across the UAE, Qatar, Oman, Kuwait, and Bahrain, the evening underscored NMK’s role not only as a leading value-added distributor, but as a regional enabler of innovation, connection, and growth.

An Immersive Celebration of Culture and Technology

Under the theme “Music from Around the World,” NMK Interactive 2025 transformed the ballroom into an immersive journey through global soundscapes, blending red-carpet elegance with the energy of live performances and the power of next-generation technology.

“NMK Interactive goes beyond showcasing technology, it’s about bringing people together, said Nicolas Cox, Managing Director at NMK Electronics. Every demo, every performance, and every conversation is part of a larger story: one of collaboration, community, and shared growth. Together with our partners, we are not only shaping projects, we are shaping the future of the AVLC industry.”

Guests were welcomed into a pre-function area alive with interactive brand booths, miniature live stages, and engaging activations. The atmosphere was further elevated by orchestral ensembles and spirited cultural performances from India, Africa, and the Arab world, creating a rhythmic energy that set the perfect tone for the evening.

As the doors opened to the main hall, the space was transformed into a breathtaking canvas of light, sound, and laser effects. What followed was a series of captivating moments from high-energy water drum and dance performances to the prestigious awards ceremony and thrilling raffle draws, each keeping the excitement soaring and the audience fully immersed.

From the first note to the final applause, NMK Interactive 2025 was curated as a testament to NMK’s commitment to experience-driven engagement, setting a new benchmark for how technology events can inform, inspire, and entertain.

A Technology Ecosystem in Full View

At the heart of the event was NMK’s comprehensive technology portfolio, spanning audio, video, lighting, communication, infrastructure, and control. With live demos, branded activations, and global brand representatives on-site, the event provided hands-on access to the latest innovations from world-leading manufacturers, including:

• Shure, Bose Professional, Q-SYS, Epson, L-Acoustics, Arthur Holm, Riedel Communications, Lightware, Infiled, Televic, Neat, Barco ClickShare, Surgex, Allen & Heath, Luminex, Neutrik, Chauvet professional, Milos, SRS Group, Microsoft, Avid, Turtle AV, Peerless AV & 7^th Sense.

Each brand had a dedicated showcase zone, offering an opportunity for attendees to experience cutting-edge solutions and gain firsthand insights into emerging trends, applications, and collaboration opportunities.

Recognising Partnerships and Performance

A core highlight of the evening was the NMK Awards FY 24-25, which recognized outstanding projects delivered by system integrators across the region. Winners were selected based on the uniqueness of their projects, the strength of collaboration with NMK, the integration of multiple NMK portfolio brands, professional execution, and ultimately, the impact on end-user experience.

Winners included:

• Meeting Room Solution of the Year – Integral Polymedia Systems LLC (UAE)
• Custom Boardroom Integration of the Year – Direct Source Technologies
• Auditorium Project of the Year – AVI-SPL
• Hybrid Learning Solution of the Year – Scope Information Systems LLC
• Background Music Solution of the Year – Royal Technology Solutions LLC
• Foreground Music Solution of the Year – Al Mahbara Digital AV Systems (Almoe Group)
• Immersive Experience Solution of the Year – Alec Technologies
• Experience Center Solution of the Year – IT Works

Sector Excellence Awards:

• Government Sector Project of the Year – Advanced Integration Technology (AIT)
• Corporate Sector Project of the Year – Omnix International
• Finance & Banking Project of the Year – AVI-SPL
• Hospitality Project of the Year – Oxford Systems Integration
• Aviation Project of the Year – Alpha Data PJSC
• Real Estate Project of the Year – Absons IT

Congratulations to all winners for their remarkable achievements and collaborations, which continue to raise the bar for AV excellence across the Middle East.

The evening concluded with raffle draws sponsored by partner brands, featuring experiences such as skydiving, Yas Island adventures, luxury staycations, and premium tech gear.

With every handshake, demo, and performance, NMK Interactive 2025 reinforced what matters most: strong partnerships, shared knowledge, and a future shaped together.