Emarat powers 1000 Miglia Experience UAE 2025 as Official Energy Partner: Exclusive Interview

Emirates Petroleum Company PJSC (Emarat), a pioneer in the UAE’s oil and gas industry, has been confirmed as the Official Energy Partner for the 1000 Miglia Experience UAE 2025 and will provide operational fuelling support to keep the rally moving reliably and safely for 120 participating cars over the 1,000-mile route from 1 to 4 December 2025. In line with the UAE’s Year of Community, Emarat’s participation reflects its long-standing commitment to the people of the UAE.

The 1000 Miglia Experience UAE is the region’s largest classic car rally, bringing together these collector cars for a 1,000-mile test of precision, endurance and navigational mastery—crossing city routes, mountain roads and desert highways—while celebrating automotive heritage and Emirati hospitality.

“The 1000 Miglia Experience UAE represents the very best of heritage motoring including precision, discipline and performance over distance. As the Official Energy Partner, we are proud to play the role that matters operationally by supporting scheduled fuelling and on-route reliability for all 120 cars across the 1,000-mile rally. Our teams will bring the same standards of planning, safety and service excellence that we deliver every day to customers across our network,” said Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat.

With much of the experience designed to be public-facing, residents and visitors will be able to view the cars at key locations and tourist touchpoints across the route, including Emirates Golf Club, Sharjah Safari Park, Jebel Jais, Hatta Fort, Khasab Castle and Al Suhub Rest House in Khorfakkan, among others, with select special vehicles also set to be displayed during the event.

For the public, the rally weekend began with an opening display on 30 November at Emirates Golf Club. The event then culminates with a public finish at DIFC Gate on 4 December, where residents and visitors can see the cars arrive and complete the rally.

“In line with the UAE’s ‘Year of Community’, Emarat’s participation reflects its long-standing commitment to the people of the UAE—supporting experiences that bring residents, visitors, partners, and institutions together across the nation. Through our network and service culture, Emarat continues to play an everyday role in enabling mobility, strengthening community connections and contributing to the UAE’s wider ambitions for an active, inclusive and forward-looking society,” added Ali.

Exclusive Interview with Abdulaziz Al Khaja, Retail Area Manager, Emarat

What motivated Emarat to support this event, and how does this partnership align with your long-term mission in the region?

Emarat was very happy to join as the energy partner for 1000 Miglia. This partnership extends far beyond traditional branding and marketing exposure; it represents a strategic alignment with an event that embodies heritage, legacy, and excellence. The 1000 Miglia, which dates back to 1927, is renowned as the most beautiful race in the world. Its distinguished history and enduring prestige make it a natural fit for Emarat’s commitment to supporting cultural and sporting events of significance. We view this as the foundation of a long-term strategic alliance.

From a sponsor’s viewpoint, what distinguishes the UAE edition of the 1000 Miglia Experience from other international classic car events?

The 1000 Miglia stands in a category of its own. With nearly a century of continuous operation since 1927, it has established itself as the premier classic car rally globally. Its unparalleled legacy, combined with the rigorous standards of precision and endurance it demands, sets it apart from any comparable event in the automotive heritage space.

Beyond the collaboration between two heritage-oriented brands, what other outcomes or key metrics does Emarat expect from this partnership with the 1000 Miglia Experience?

This collaboration serves multiple strategic purposes. First, it demonstrates Emarat’s operational capabilities in managing complex, large-scale events with exacting standards. Second, it positions us to expand our involvement in similar premium experiences, both domestically and on the international stage. This partnership effectively showcases our readiness to support world-class events that align with our values and expertise. Our aspiration is that participants and guests experience seamless, professionally delivered support throughout the rally. We want the Emarat name to be synonymous with operational excellence and reliability.

What are Emarat’s future plans for participation, collaboration, or sponsorship of other events in the region? What’s next in the pipeline?

While we remain focused on executing this partnership with excellence, we are continually evaluating opportunities that align with our brand values and strategic objectives. Any announcements regarding future partnerships will be made at the appropriate time.

More importantly, as we celebrate the UAE’s Year of Community, this partnership embodies our commitment to fostering connections among residents, visitors, and stakeholders across the nation. By facilitating experiences that unite people around shared passions; whether automotive heritage, cultural celebration, or national pride; we’re contributing to the social fabric that makes the UAE such a dynamic and inclusive society. We are proud to play our part in strengthening these community bonds through meaningful partnerships like the 1000 Miglia Experience.