PNY ANNOUNCES STRATEGIC PARTNERSHIP WITH F5 TO ACCELERATE THE ADOPTION OF SECURE, HIGH-PERFORMANCE INFRASTRUCTURE IN EMEA

PNY Technologies, a leading distributor of technology solutions and long-standing NVIDIA partner, today announced a partnership with F5, the global leader in delivering and securing

This agreement aims to strengthen access for enterprises across the EMEA region to advanced solutions designed to optimise, secure, and accelerate applications and IT infrastructures.

As AI adoption continues to accelerate, performance, data flow management, and application security are becoming critical priorities. Through this partnership, the F5 Application Delivery and Security Platform (ADSP) will complement PNY’s AI Factory ecosystem by providing advanced capabilities for traffic management, application security, and performance optimisation across on-premises, cloud, and hybrid environments.

PNY will leverage its technical expertise, partner network, and logistics capabilities to facilitate the deployment of F5 ADSP solutions for enterprises, system integrators, and service providers throughout the region.

“Collaboration between PNY, a specialist distributor of NVIDIA AI Factory solutions across the EMEA region, and F5 represents a major step forward for AI-dedicated infrastructure,” said Laurent Chapoulaud, VP Marketing at PNY. “Together, we optimise GPU environments through accelerated data flows and enhanced application security. This synergy between infrastructure and intelligent traffic management enables the deployment of AI architectures that are high-performance, resilient, and scalable.”

“This partnership brings together complementary strengths that directly benefit our partners and customers,” said Nasser El Abdouli, Regional VP EMEA Channel Sales, F5. “PNY’s longstanding partnership with NVIDIA, combined with F5’s growing AI-focused application delivery and security offerings, allows us to help partners capably respond to the rapidly increasing demand for secure and scalable AI infrastructure across EMEA.”

Through this collaboration, PNY and F5 aim to support enterprises in their strategic initiatives related to hybrid multicloud, cybersecurity, and application performance optimisation, while simplifying access to next-generation technologies.