INSIDE HAWKERBOI’S APPROACH TO MODERN MIXOLOGY

Exclusive interview with Maria Jose (MJ) Urmeneta, Bar Manager, Hawkerboi

You’ve done 15+ international takeovers across cities like Milan, Berlin, Singapore, and Marrakech, what’s one ingredient or technique that surprised you in a local bar culture?

One of the things I love the most about travelling is seeing how different cultures approach flavour in drinks. During a takeover in Marrakech, I was amazed by the way local ingredients, such as how preserved lemons and orange blossom were mixed with spices and used with incredible restraint. There was a real emphasis on balance and aromatics, allowing ingredients to express themselves naturally.

In Singapore, I was equally impressed by the level of precision and applied to fermentation and clarification techniques. Bartenders there are constantly pushing boundaries while remaining deeply respectful of local flavours and traditions. Those experiences reminded me that innovation doesn’t always mean adding more complexity. Sometimes it is about refining a process until every element serves a purpose. That’s something I’ve carried into my own work and continue to explore at Hawkerboi.

You’ve worked from Lima to Dubai to some of the world’s best bar scenes, what’s one “bar myth” about global mixology you now completely disagree with?

A common myth is that the most successful bars are always the most technically advanced. Early in my career, I thought that innovation was primarily about equipment, rare ingredients or complex preparations. After working across different countries and bar cultures, I’ve come to realise that is not true.
The best bars in the world succeed because they create genuine connections with people. Technical excellence is important, but guests don’t return because a drink was clarified six times or prepared using the latest piece of equipment. They return because they felt something. Whether it’s a memorable flavour, a conversation with the bartender, or a sense of belonging, hospitality is what transforms a good cocktail into a great experience.

You’re known for ingredient-led creativity, what’s a “weird but works” ingredient pairing you secretly love?
When creating the last hawkerboi menu I was researching about southeast asia ingredients and found Durian was something that people love. I wanted to create something inspired in the Indonesian street food market and found they have a mixed fruit juice called Jus Buah which is made with base of durian mixed with watermelon, pineapple and mango, so I tried to replicate it in a margarita style cocktail, mixed the fruits in between fresh fruits and flavored liqueurs, then milk-punched to soften the strong aroma and flavor of the durian but keep the essence on the taste.

If Hawkerboi’s bar had a personality, how would you describe it in three words, and why?

Bold, playful, and unexpected.

Bold because the flavours are magnetic. We aren’t afraid to use ingredients or take inspiration from different culinary traditions. Every drink is designed to make an impression while remaining balanced and enjoyable.

Playful because experimentation is a huge part of our culture. We take the craft seriously, but we don’t take ourselves too seriously. There’s always an element of fun in the way we approach menu development, presentations, and guest interactions.

Unexpected because we constantly look for ways to surprise people. Whether it’s through ingredients, flavour combinations, or storytelling, we want guests to discover something they didn’t anticipate when they sit down at the bar.

How closely do you collaborate with the kitchen team to ensure food and beverage feel like one unified story?

Collaboration with the kitchen is absolutely essential. Some of the most exciting ideas come from conversations that happen outside formal menu development sessions. We regularly exchange ingredients, discuss flavour profiles, and explore how a dish and a cocktail can complement one another rather than compete for attention.

At Hawkerboi, I see the bar and kitchen as part of the same creative department. If the Chefs are experimenting with a particular ingredient, spice blend, or preparation technique, I want to understand how that could inspire a drink. Likewise, ingredients we develop behind the bar can sometimes spark ideas for the kitchen.

The goal is to create a seamless guest experience where food and drinks feel connected by a common narrative. When that happens, guests may not consciously notice the details, but they feel us throughout their meal. Those are often the experiences that stay with people long after they leave, and that’s something we’re constantly striving to achieve.