NAUGHTY PIZZA BRINGS ITALIAN PIZZA TO ALSERKAL AVENUE

Known for its signature biga pre-ferment dough, crafted using the brand’s secret recipe, premium Italian ingredients and bold flavour combinations, Naughty Pizza has built a loyal following with standout creations. These include the Tartufino, featuring a truffle cream base, mixed mushrooms, stracciatella cheese and fresh truffle shavings; the hearty Don Brisket, topped with San Marzano tomato sauce, mozzarella fior di latte Agerola, 24-hour slow-cooked beef brisket, semi-dried red tomatoes, parmesan cream and fried rosemary; and the signature Naughty Pizza, made with a pecorino cheese cream base, fior di latte, crispy chicken tenders, fresh chili, basil, and spicy buffalo sauce. Guests can also enjoy a selection of handcrafted classics and seasonal specials that celebrate authentic Italian flavours with the brand’s distinctive twist.

The opening of the Naughty Pizza food truck at Alserkal Avenue marks another milestone for founder Bart Misztal, who launched Naughty Pizza in the UK during the Covid-19 pandemic, growing the brand when much of the hospitality industry faced unprecedented challenges. Building on that success, he brought the concept to Dubai in 2023, followed by a second location at Dubai Festival City. 

The Alserkal Avenue opening marks the brand’s third UAE location and represents a significant achievement, as Alserkal Avenue is widely recognised as one of Dubai’s most sought-after lifestyle and cultural destinations. Home to leading galleries, design studios and independent concepts, Alserkal Avenue carefully curates its tenant community, making the opportunity to open within the district a strong endorsement of Naughty Pizza’s growing reputation.

The expansion comes at a time when many independent restaurants are navigating softer consumer spending amid regional uncertainty and the annual summer slowdown. Rather than slowing its momentum, Naughty Pizza has continued to invest in growth while introducing creative collaborations and community-driven initiatives that keep guests engaged. Recent partnerships, including a collaboration with CAIA, brought together two homegrown brands through a limited-edition menu that generated strong interest during a traditionally quieter trading period.

Naughty Pizza officially opens at Alserkal Avenue on July 15, welcoming guests to experience its Italian-inspired menu in one of Dubai’s leading destinations for art, culture and creativity. To celebrate the opening, Alserkal Avenue visitors can enjoy 20 per cent off their orders during the first week of operations, offering the perfect opportunity to discover the brand’s signature pizzas at its newest location.