JASHANMAL LAUNCHES ‘BACK TO SCHOOL. BACK TO BRILLIANCE.’ CAMPAIGN ACROSS THE UAE

As families across the UAE begin preparing earlier than ever for the new academic year, Jashanmal has launched its ‘Back to School. Back to Brilliance.’ campaign, bringing together an extensive collection of premium backpacks, lunch solutions, hydration products and school essentials from some of the world’s most trusted brands.

Designed to make Back-to-School shopping simple, inspiring and convenient, the campaign offers parents and students access to carefully curated collections from internationally recognised brands including Kipling, delsey Paris, Eastpak, Jansport, Jeep, Bugatti, Stanley, Jeune Premier, Trixie, Citron, all available under one roof across Jashanmal stores.

With the Back-to-School season becoming one of the year’s most important retail periods, families are increasingly prioritising products that combine quality, durability, comfort and design while beginning their shopping earlier to secure the season’s most sought-after collections.  Whether it’s a child’s very first backpack, a teenager’s laptop-ready school bag, or everyday hydration and lunch essentials, Jashanmal’s carefully selected assortment has been designed to support students of every age as they embark on a new year of learning, growth and discovery.

Shuja Jashanmal, CEO of Jashanmal Group, said:  “Back-to-school is much more than a shopping season, it’s the beginning of a new chapter for every child. At Jashanmal, we believe confidence starts with being well prepared, and our ‘Back to School. Back to Brilliance.’ campaign reflects our commitment to helping families give their children the very best start to the academic year. By bringing together some of the world’s most trusted brands, we are creating a one-stop destination where parents can shop with confidence, knowing every product has been carefully selected for its quality, functionality and design.”

Leading this year’s collection is Kipling, renowned for its lightweight, durable backpacks designed to keep pace with busy school life. The iconic Seoul collection combines spacious storage, ergonomic comfort and dedicated laptop compartments, while the limited-edition Minions Collection adds a playful touch through themed backpacks, lunch bags and wheeled school bags that children will love.

Expanding the collection, DELSEY PARIS brings French innovation to the classroom with lightweight backpacks and luggage featuring smart organisation, ergonomic comfort and durable construction. Eastpak’s iconic backpacks combine everyday functionality with timeless style, while JanSport continues its long-standing legacy with spacious, comfortable designs trusted by generations of students. Jeep’s rugged designs are built for active school days with practical storage and durable materials.

For younger students, Trixie brings imagination to everyday routines with its charming animal-themed lunchboxes, insulated bottles and snack containers, while Citron combines practical functionality with colourful designs inspired by dinosaurs, mermaids and unicorns across its range of trolley bags, backpacks, food jars and stainless-steel bottles.  Families looking for premium school bags will also discover Jeune Premier, the award-winning Belgian brand celebrated for its lightweight ergonomic backpacks that blend exceptional craftsmanship with contemporary European design.  Completing the collection are hydration favourites Stanley and Bugatti. Helping students stay hydrated through the school day, Bugatti Bottles combine sleek, premium design with durable, temperature-retaining performance.

Beyond offering world-class brands, Jashanmal’s Back-to-School campaign reflects the company’s continued commitment to providing customers with thoughtfully curated products that enrich everyday life. With more than a century of retail heritage, Jashanmal continues to evolve alongside changing consumer lifestyles while remaining focused on delivering trusted brands, exceptional quality and memorable shopping experiences.

The campaign is supported by a fully integrated marketing programme across radio, digital media, social media, influencer collaborations, CRM, SMS, email marketing and premium digital screens, ensuring families across the UAE can discover the latest Back-to-School collections wherever they choose to shop.