International Coffee Day Gets UAE-Made Twist with Rashtions’ Brazilian Coffee Truffle

Celebrated annually on 1 October, International Coffee Day shines a spotlight on one of the world’s most widely enjoyed beverages and the rituals built around it. Marking the occasion, UAE-made snack brand Rashtions is putting a local spin on the coffee break with its Brazilian Coffee Truffle, a protein-rich snack combining Brazilian coffee with dates, camel milk and ghee. Offering up to 20 grams of protein per 80-gram serving with no added sugar, preservatives or artificial sweeteners, the truffle brings together a rich, coffee-infused flavour with ingredients rooted in the UAE’s food heritage, creating an innovative snack option for enjoying all day long.

Designed to complement different moments throughout the day, the truffle can be enjoyed alongside coffee or tea, as an afternoon pick-me-up or as a convenient bite between meals. Its rich, coffee-forward flavour offers a more substantial alternative to traditional sweet treats often enjoyed with warm beverages.

At the heart of the recipe are dates and camel milk, two ingredients closely associated with the UAE’s agricultural legacy. Rashtions brings these familiar local staples together with a modern approach to nutrition, reflecting how traditional ingredients can be reimagined for on-the-go lifestyles.

Founded by Emirati entrepreneur Rashid Gargash, Rashtions grew from a research-driven exploration into food security and sustainable nutrition in the Middle East. The brand transforms locally rooted ingredients including dates, camel milk and ghee into high-protein snacks designed around contemporary eating habits.

The Brazilian Coffee Truffle joins a range that includes Date Original, Date Truffle and Cocoa Truffle, offering options for busy professionals, fitness enthusiasts and anyone looking for a convenient snack throughout the day.

Rashtions is available through ADNOC and Emarat service stations, Union Coop, Deliveroo, Noon and directly through the brand’s website, with delivery available across the UAE.