From AMAYA to MYA: Dubai Mall Dining Destination Refines Its Global Identity

AMAYA is now MYA. As the brand expands its regional and international presence, a unified name gives every location one voice and every guest one clear promise. MYA supports consistency across its growing portfolio of destinations while preserving the energy, hospitality and attention to detail established in Dubai.

The Dubai-born dining and lifestyle brand has refined its name as part of its continued growth: one concise name that can be recognized, remembered and expressed with equal confidence in every market. MYA is shorter by design, creating greater clarity across destinations, partnerships, communications and digital platforms.

The refinement is precise. MYA carries forward the same founder and leadership, the same team, the same concept, the same culinary direction, the same standards and the same distinctive guest experience. Everything that earned the trust of AMAYA’s guests remains at the heart of MYA.

“Strong brands grow through clarity, consistency and trust. MYA gives the name we have built a sharper global expression. Our people, standards and guest experience remain exactly the same. One name. One vision. One uncompromising standard, built in Dubai and continuing forward as MYA.”               

–  Murat Tutuncu and Moe Ezzat  | Founders & CEO, MYA

MYA’s purpose is clear – to give the established Dubai-born hospitality brand a shorter and more consistent name as it grows across destinations. The shorter name increases recognition, the unified name strengthens consistency, and the same standards give the brand the foundation to grow confidently across cultures and geographies.