Nolte Küchen Secures AED 90 Million in UAE Projects Following Direct Market Entry

Nolte Küchen, Germany’s leading premium kitchen brand, is strengthening its position in the UAE after building an order book valued at more than AED 90 million, comprising over 4,000 kitchens across premium residential developments.

The growth follows a major shift in Nolte’s UAE strategy in 2025, with the company transitioning from a dealership model to direct market operations through Nolte Kitchens LLC, a subsidiary of Nolte Küchen Germany. In its first year of trading, the UAE entity established fully integrated local operations to support large-scale project delivery and long-term retail growth. With this structurein place, Nolte expects annual growth of at least 25% in the coming years.

The company’s next focus is retail, with its flagship showroomopening on Sheikh Zayed Road on 30 October 2026. As the onlyshowroom in the UAE operated directly by the brand, it will give customers Nolte’s complete product catalogue, technical expertise and world-class service in one dedicated space.

Selva Kumar, Managing Director & Senior Vice President – Middle East, Asia & Africa at Nolte FZE, said: “Nolte Küchen has built nearly seven decades of expertise in Germany, and international expansion is an important part of our growth strategy, with the UAE at the centre of that ambition. Dubai recorded AED 252 billion in real estate transactions in the first quarter of 2026, up 31% year on year, showing that demand and investment continue to grow despite wider regional challenges.

“Our commitment to the market remains strong, and a key part of our approach is building long-term partnerships and providing our partners with the strongest possible support based on the needs of each market. At the same time, we are focused on strengthening Nolte’s regional position and working toward our goal of becoming the region’s number one kitchen brand. The opening of our flagship showroom is an important next step in that journey.”

The UAE real estate market continues to expand, with strong momentum in the premium and luxury segments where Nolte is positioned. According to Knight Frank, Dubai recorded 296 residential transactions valued above USD 10 million in the first half of 2026, totaling USD 5.1 billion, up 14% year on year. Amid this growth, Nolte has strengthened its business and successfully secured major projects with leading developers across the UAE.

Alongside its project and geographic expansion, Nolte continues to invest in product innovation. The company has developed its own range of Nolte-branded appliances, significantly expanding its kitchen offering and marking a key product innovation for 2027.

Looking ahead, the company plans to further grow both its retail and project presence across the UAE. Following the launch of its flagship Dubai showroom, Nolte intends to expand into Abu Dhabi and the Northern Emirates through partnerships with local entities and dealer networks.