Carnistore Brings Its Viral Food Dreams to Life atWhat The Food 2026

Some things deserve more than a like. This year, Carnistore is bringing its viral food dreams from screen to table at What The Food 2026, taking place on 31 October and 1 November at Alserkal Avenue.

Inspired by the festival’s theme, Khubz wa Milh (Bread & Salt), which celebrates the connections built around food, the homegrown premium protein brand will serve two seriously indulgent creations from Dan x Fix’s Dream Series, created by Carnistore’s co-founders: a loaded Philly cheesesteak and a multi-layered lasagna.

Following its Shawermoo dream concept at the previous edition of What The Food, Carnistore is back with an activation inspired by the simple pleasure of gathering around good food, passing plates and sharing something worth talking about.

First to the table is the Dream Carni Philly Cheesesteak, a generously loaded sandwich that has already been making its rounds on social media. Bringing together multiple cuts of beef, caramelised onions, homemade cheese and a rich cheese sauce, all piled into a toasted roll and finished with a crispy topping, it’s everything a cheesesteak should be, taken several delicious steps further.

Next up is the Dream Lasagna, a seriously indulgent creation featuring layers of rich ragù, slow-cooked pulled meat, cold cuts with ricotta, and a spicy combination of nduja and chorizo, all brought together with a decadent bone marrow béchamel. It’s Carnistore’s take on the ultimate comfort food, made for those who believe there’s no such thing as too much of a good thing.

Born from Dan x Fix’s Dream Series, which has generated millions of views and hundreds of thousands of likes and shares, both creations bring Carnistore’s playful approach to premium proteins beyond the screen. What began as an online celebration of bold flavours and over-the-top food ideas is now something guests can actually get their hands on.

And in the spirit of Khubz wa Milh, what better way to bring people together than over good bread, exceptional meat and food that’s too good not to share? Find Carnistore at its dedicated booth directly outside the Carnistore store at Alserkal Avenue, serving both Dream creations throughout the two-day festival. Come hungry. You can put your phone down for this one.

Activation Details

What: Carnistore Brings Dan x Fix’s Dream Series to What The Food 2026 | When: Saturday, 31 October & Sunday, 1 November 2026 | Where: Outside Carnistore, Alserkal Avenue, Dubai | Timings: To be confirmed