From Scratch Gives the Classic Smash Burger Its Own Signature Twist

From Scratch is bringing a new take on an American favourite to its menu with the launch of the OG Smash Burger, a simple, flavour-led creation that celebrates the appeal of the classic diner burger while adding a signature touch of its own: soft, fluffy Japanese Milk Bread.

Inspired by traditional American burger joints, the new OG Smash Burger keeps things intentionally uncomplicated. A smash patty is pressed firmly onto a flat-top grill, creating the distinctive texture and rich, savoury flavour that have made smash burgers a firm favourite. The patty is paired with cheese, pickles, onions, relish, ketchup and mustard, bringing together the familiar combination of sweet, tangy and savoury notes that define a classic burger.

The point of difference lies in the bread. Rather than opting for a standard burger bun, From Scratch uses Japanese Milk Bread, known for its soft, airy texture and subtle sweetness. It adds a distinctive finish to the traditional combination without taking away from the flavours that make the smash burger a classic.

The launch also gives From Scratch’s existing burger line-up a fresh identity. The brand’s Classic Beef Burger, Signature Burger and Black Garlic Burger will now be prepared with smash patties, joining the new OG Smash Burger as part of the refreshed range. The result is a menu that brings the smash technique across both familiar favourites and a new hero item.

With the OG Smash Burger, From Scratch is leaning into what makes a great burger memorable: a well-executed patty, classic toppings and quality ingredients, with one thoughtful detail that sets it apart. It is a familiar favourite, made the From Scratch way.