Elevate World expands GoElevate ancillary offerings beyond accommodation  

Elevate World, a leading UAE-based global travel and tourism group, is expanding its ancillary product offering through its GoElevate brand, adding a wider portfolio of activities, attraction tickets, event and concert tickets, experiences and airport transfers as it takes its offering beyond accommodation. These products, previously available only through the Elevate DMC brand, are now open to a wider audience through GoElevate, the group’s online distribution platform. 

To support the expansion, Elevate World is investing in technology that sources the right ancillary products for each destination and matches them to the needs of its demand partners, using the latest AI technologies through Yara AI. 

Announced at World Travel Market (WTM) London 2026, the expansion comes alongside the signing of a Memorandum of Understanding (MoU) with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).  

Samir Hamadeh, Founder and CEO of Elevate World, commented, “The trip doesn’t end at the hotel door, and neither should our offering. Travellers are buying complete journeys, and GoElevate gives our partners the technology to sell every part of one, turning fragmented supply into a single proposition. With Yara AI, we’re no longer just adding more products to a catalogue. We’re matching the right experiences to the right markets, so a tour operator in Europe or a travel agency in India can offer its customers exactly what they’re looking for in each destination. For our partners, that means more value from every booking. For destinations, it means travellers who stay longer, spend more and see more of what the place has to offer.” 

The agreement reflects a broader shift in how Elevate World works with destinations. Across the Middle East, the Indian Ocean and Southeast Asia, the group is partnering with Tourism Boards not only to convert international demand into visits but also to help develop the technology that connects destinations with travel sellers worldwide. Drawing on a network of more than 3,000 directly contracted accommodation providers and over 300 strategic partners, Elevate World offers Tourism Boards a direct route to the tour operators, OTAs, wholesalers and travel agencies that shape where travellers go.