DELL CELEBRATES CHANNEL DURING SIXTH PARTNERDIRECT SOLUTIONS CONFERENCE IN BRUSSELS

Michael Dell addresses the company’s channel partners during the Conference as nine EMEA Premier and Preferred partners awarded for their work with Dell

Dell’s sixth annual PartnerDirect Solutions Conference has been held in Brussels with a speech from Michael Dell reaffirming Dell’s commitment to the channel. Dell also announced the winners of its 2014 Partner of the Year awards, with SOFTCAT Ltd. being handed the top honour of European Partner of the Year 2014.

During his keynote, chairman and CEO, Michael Dell, emphasised the importance of the channel to Dell’s long-term business strategy and talked about the impressive growth and momentum of the Dell channel in the EMEA region and worldwide.

“Our partners are an integral part of the Dell story, and when they succeed, Dell succeeds. We’re investing in our channel partners and growing our businesses together. It’s exciting, but even more so when you consider the opportunities ahead,” said Michael.

The PartnerDirect Solutions Conference brought together business leaders from Dell’s Preferred and Premier partners to celebrate the continued growth of the PartnerDirect program. Dell now has 158 Premier level partners in EMEA, a growth of 33 percent within the last year.

During the Conference, Dell rewarded 9 Preferred and Premier partners across Europe and the Middle East that have demonstrated excellent customer solutions and significant growth throughout 2014. SOFTCAT Ltd. was handed the European Partner of the Year Award in recognition of its particular commitment to selling Dell solutions and growing its business with Dell as a result.

“We are making ongoing efforts to make it as easy as possible for our partners to do business with Dell and it’s great to see that this is paying off. We look forward to continuing our work with the channel, to ensure that the success and growth that Dell’s PartnerDirect program has experienced over the past few years, continues well into the future,” said Laurent Binetti, vice president and general manager EMEA Channel Sales, Dell.

The Winners