News
GITEX Shopper promises consumer electronics bonanza
Consumers across the Middle East would do well to wait until October to make their technology purchases this year given the extraordinary savings they will make at GITEX Shopper 2016. The region’s largest and most anticipated consumer electronics show continues to attract both the world’s top tech brands and the region’s largest power retailers. Taking place from 1st – 8th October at the Dubai World Trade Centre (DWTC), the eight-day sales extravaganza promises exciting new product launches and unbeatable offers across the full spectrum of technology, communication and entertainment sectors.
In addition to being a bargain hunter’s paradise for all things tech, GITEX Shopper serves as a playground of novel entertainment features, competitions, prizes and activities that will keep visitors enthralled and engaged from 11:00am to 11:00pm every day of the show. Millions of dirhams in prizes will be up for grabs this year, and will include an car [SUV], dream holidays and cutting-edge tech products given away daily.
Demand for the latest consumer electronics, whether for work, home, entertainment or communication, continues to grow in the Middle East. In the UAE alone spend on consumer electronics is expected to reach USD 4.58 million by the end of 2016, according to Business Monitor International (BMI) and the country remains one of the leading consumer technology markets in the MENA region. The country is rated globally as a key market because of its role as a trading hub serving the GCC and other neighbouring markets. Retailers and distributors in the emirate serve a potential market of almost two billion people, with GITEX Shopper acting as an important additional retail marketplace to reach a wider segment of consumers.
“GITEX Shopper has always been an exciting and much anticipated event – as much for consumers as it is for those participating on their stands. This is a show that contributes considerably to the market, bringing new products to the region, and offering retailers and top brands a shopfront with exceptional footfall,” said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC). “Waiting has never been so worthwhile – not only will visitors be able to choose from the widest range of the latest products, they’ll be saving more by buying at GITEX Shopper. It’s unbeatable in every sense.”
Expected product leaders at GITEX Shopper this year reflect the global trends in consumer electronics, with the handheld devices segment expected to maintain its dominant position, particularly as smartphones continue to increase in capability and features. The audio/video segment is predicted to develop at a rapid pace thanks to the introduction of wireless technology in audio devices, while the demand for innovative connected television sets is expected to be a major driver of the consumer electronics market, both regionally and globally.
With the wearable tech market forecast to reach a staggering US$56 billion by 2020, fashionable and functional devices such as the Apple watch, Samsung’s Gear Fit2, Fitbit Surge and Garmin’s Vivoactive are likely to be in high demand. And with Virtual Reality quickly becoming an actual reality for all, heads-up displays such as Samsung Gear 360 and Gear VR are making VR hardware both accessible and affordable.
The world’s top tech brands and regional power retailers will offer the latest range of products in each technology segment at GITEX Shopper 2016. Commenting on Samsung’s participation and their new dedicated Virtual Reality Zone, Purushotham, Head of Marketing (Smartphones & Tablets), IT & Mobile Division at Samsung Gulf Electronics, said: “Our participation at GITEX Shopper has grown consistently over the past eight years, both in size and scale, as well as the diversity of our product offering. This year we will be showcasing our latest range of smartphones including the Galaxy Note7 and Galaxy S7/S7 edge, as well as ground breaking innovations such as the Gear 360 and the Gear VR. We will have a dedicated virtual reality zone complete with 4D chairs to transport visitors into whole new world of possibilities. We are sure that fitness enthusiasts will find our growing wearables segment, with the recently launched Gear Fit2 and IconX, especially intriguing.”
More than 35,000 products will be on offer at the show this year, with global players such as Dell, HP, Huawei, Samsung, Microsoft and more among the many brands showcased. Top regional distributors and retailers, including Emax, Jacky’s, Jumbo, Plug Ins and Sharaf DG, will be enjoying healthy competition with spectacular promotions being created exclusively for GITEX Shopper visitors.
Promising incredible offers and surprises during the show, Nadeem Khazadah, Head of OmniChannel Retail at Jumbo Group said: “Jumbo Group has been an active participant at GITEX Shopper since its inauguration 25 years ago. The show is an indispensable channel for us to engage with both existing and new customers, and is a key factor in our annual growth in sales and volumes. This year we are expecting a rise in wearables, fitness devices and VR headsets, backed, of course, by high volume sales of smartphones. Our special offers will include multimedia headphones, Bluetooth speakers and large screen televisions, and we’re telling Shoppers to also watch out for a surprise in the VR space.”
“GITEX Shopper is not just an electronics exhibition; it’s a platform that allows us to demonstrate our strength in customer service and customer experience. We are coming up with some innovative concepts for our visitors this year, something truly special that has never before been done at the show – and that’s only part of what we’ll be offering in terms of best deals, offers and promotions,” said Mahesh Chotrani, Assistant Vice President of Jackys electronics.
GITEX Shopper 2016 will take place from 1 – 8 October and will open from 11:00am – 11:00pm every day. This year, tickets for GITEX Shopper will be priced at AED 30 for the weekdays and AED 35 for the weekend. Entry is free for children below the age of five.
News
Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
Home Integrator
Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.
Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.
Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.
Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.
Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.
With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.
Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.
Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.
Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.
Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”
To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.
“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”
Home Integrator
MERED Unveils Strategic Vision for Saudi Arabia at Saudi Giga Projects 2025

MERED outlined its long-term investment plans and strategic vision for Saudi Arabia at Saudi Giga Projects 2025 in Riyadh. The event, a key platform aligned with Vision 2030, brought together government bodies, giga project leaders, and private sector executives to discuss development, contracting, and talent-building opportunities within the Kingdom’s fast-growing construction and real estate sectors. As part of MERED’s participation, CEO Michael Belton joined a fireside chat where he shared insights into the company’s market entry approach and growth plans for the Saudi market.
“The Kingdom’s rapid urban and infrastructure growth is reshaping residential demand and creating new opportunities for long-term development,” said Michael Belton, CEO of MERED. “Vision 2030 and ongoing economic diversification are driving strong demand across residential, retail, commercial, and hospitality sectors, supported by investor-friendly reforms. In major cities like Riyadh and Jeddah, we’re seeing increased interest in premium and luxury living, as well as growing demand for Class A office spaces that reflect the ambitions of a modern business environment. MERED is well-positioned to meet these changing market needs through high-quality, innovative developments that offer lasting value.”
Yazan Al-Khalidi, Chief Commercial Director at MERED, joined a panel alongside leading developers, consultants, and contractors to discuss workforce capabilities and the skills required to deliver Saudi Arabia’s giga projects efficiently and at scale. The Kingdom’s real estate sector is projected to contribute 10% to GDP by 2030, while non-oil economic activity now accounts for over 50% of national GDP. Knight Frank’s Saudi Report 2025 reveals that 93% of high-income Saudi nationals are actively seeking to buy property, reinforcing the country’s ambition to build a competitive luxury real estate market.
Alongside its growth plans in Saudi Arabia, MERED is supporting the development of future architectural talent in line with the region’s broader goal of equipping young people with in-demand skills. As part of this effort, the company is sponsoring a select group of students to attend the Pininfarina Architecture Summer School in Turin this July, through its partnership with the prestigious Pininfarina Academy, founded by the renowned Italian design house. The program offers hands-on training and exposure to international design practices, giving participants valuable experience they can apply to architectural projects across the region.
MERED’s participation underscores its broader commitment to supporting the Kingdom’s real estate ambitions through innovation, sustainability, and knowledge transfer. With a pipeline of projects already launched in Dubai and Abu Dhabi, including the 290-meter ICONIC Residences designed by Pininfarina, the brand is well-positioned to introduce high-end, future-ready developments to the Saudi market.
-
Tech News12 months ago
Denodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
Tech Interviews1 year ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
VAR3 months ago
Microsoft Launches New Surface Copilot+ PCs for Business
-
Tech News1 year ago
Brighton College Abu Dhabi and Brighton College Al Ain Donate 954 IT Devices in Support of ‘Donate Your Own Device’ Campaign
-
VAR10 months ago
Samsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms
-
Tech Features1 year ago
The Middle East to Lead with Next-generation Mission Critical Communication Advancement
-
Features1 year ago
Security in the Cloud Age: Combating Risks with Hybrid Cloud Solutions
-
Automotive1 year ago
Al-Futtaim Automotive Builds On 23-Year Legacy of Trust & Leadership in UAE’s Pre-Owned Car Market to Sell Over 25,000 Used Vehicles in 2023